Thomas J. C.
Easy to understand and to set up.
Easy to understand and to set up.

Guideline is now part of @Gusto. Together, we have helped 34,000 businesses and their employees save for retirement.As part of the Gusto ecosystem, Guideline offers streamlined retirement solutions designed to simplify plan management, administration, and compliance. Employees receive a user-friendly experience to enroll and manage their financial future. Our mission is to help companies effortlessly offer a powerful retirement benefit their team can truly appreciate.For informational purposes only. Should not be considered investment or tax advice.
Guideline (guideline.com) has 371 customer reviews on Five Star Index, with an average rating of 3.4 out of 5.
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Thomas J. C.
Easy to understand and to set up.
Matthew
As a company, we love how automated everything is (no more uploading manual reports!). The website is also very intuitive for employees and the administrator. The mobile app is also great. Guideline is a must for any small businesses out there looking for a great and affordable 401(k).
"No resolution P.
On June 3, 2025 I was told my plan was ending and would need to select a rollover option by July 3. On June 23, 2025 I requested they send the funds to my existing IRA and gave the required details. I received confirmation June 23, 2025 of a check being sent in 1-2 days. They sent my funds to a third party on July 11 rather than my requested destination. I received notice yesterday from the third party of extra fees and process required now. Today Guideline refused to do anything fix their error. This is fully representative of the service I have received from the start. Worst provider out of ~10 I have dealt with.
Response from GuidelineJul 31, 2025
Thank you for taking the time to share your feedback. We understand the importance of this matter and regret to hear about the inconvenience you’ve encountered. We’re here to help and would love to investigate this further on your behalf! Please feel free to reach out to us at [email protected] so we can provide additional support.
SO FB F.
Consistently the worst customer experience I've ever had from a financial services provider. Guideline's customer service reps are generally unknowledgeable. Hold times are long. Worst of all, they create float off of customer contributions, taking a full 10 BUSINESS days to process contributions from a customer account. Since the money is wired on the first day, where does it go for the other 9? Oh yeah. To their accounts so they can create interest income or perhaps just artificially prop up their financials. It should be criminal. Additionally, despite asking for their help on this front every year we have had them for our company, they only offer limited retirement options. The delayed availability of employee contributions and loan repayments make me concerned that Guideline functions beyond accountability like a other schemes throughout history - delaying customer deposit processing for no apparent reason, an likely doing the same on customer withdrawals. Avoid this company at all costs.
Response from GuidelineJul 24, 2025
We regret hearing about the inconvenience you’ve experienced regarding contributions and the support you’ve received. We truly value your feedback, as we are constantly evaluating our offerings to better meet the evolving needs of our clients. Please be assured that we understand the importance of having transactions processed in a timely manner, and work to complete these as quickly as we’re able. Feel free to contact our team at [email protected], and we would be happy to discuss your concerns directly!
customer
I started the rollover to the guideline on 4/11. the check was sent to guideline on 4/15 and it was cashed out on 4/22 with photo of deposited check. 2month later, on july 8th, guideline still says no fund received and can not work on the rolloever, i have made so many calls to guideline and principle to figure out this rolloever. it is so frustrating. every representative told me a different thing. in the end, it is guideline's mistake. the rolloever was completed on may 1st while guideline kept sending me reminder of "no fund received"
Response from GuidelineJul 8, 2025
Thank you for taking the time to share your feedback. We truly regret hearing about your experience, and want to assure you that this is important to us. A manager from our support team will follow up with you shortly to provide clarification on this and offer additional assistance.
customer
great!great!great!great!great!great!great!great!great!
carolee
I thought I loved this company, until today. I had taken a 401k loan out some time back. I separated from my employer sooner than expected, so the loan became due within a set time frame. I sent a check with the full loan payoff and they deposited it on the day it was due. I received a call 9 days later (today) telling me that my check hadn't come by the due date, so therefore I defaulted, and here are your options. I had a phone conversation with someone at Guideline, McKenzie. I made sure she was aware two checks had been sent inadvertently and was she sure she wasn't talking about the 2nd check. After a brief pause she said No and reitterated her earlier statement that they did not received my payment in time. There was discussion about postmark date and website info etc. In the end, I accepted the terrible news, albeit crushed and frustrated. All this to say, they actually deposited my check on the due date! I have the cleared check copy! Now, due to holiday hours, I'm unable to get ahold of anyone, and worrying about them sending me back my loan payment. Either this is a huge mistake, or they are knowingly committing fraud.
Response from GuidelineJul 8, 2025
Hi Carolee, We understand your concern regarding the issue you've encountered with your loan, and want to assure you that this is important to us. Our team is looking into your situation further, and a member of our management team will be following up with you shortly to provide additional information.
Leila R.
Zero wait time. Pleasant person to speak to. Answered my question. All great.