b C.
Very courteous
Very courteous, professional, intelligent and patient.

Guideline is now part of @Gusto. Together, we have helped 34,000 businesses and their employees save for retirement.As part of the Gusto ecosystem, Guideline offers streamlined retirement solutions designed to simplify plan management, administration, and compliance. Employees receive a user-friendly experience to enroll and manage their financial future. Our mission is to help companies effortlessly offer a powerful retirement benefit their team can truly appreciate.For informational purposes only. Should not be considered investment or tax advice.
Guideline (guideline.com) has 371 customer reviews on Five Star Index, with an average rating of 3.4 out of 5.
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b C.
Very courteous, professional, intelligent and patient.
Mavis B.
No one is a fan of calling a customer service representative for assistance these days. Although Guideline makes it very easy to find information on the website or email, sometimes you have an urgent need. To be honest I didn’t wait that long on hold and the representative was friendly and knowledgeable and solved my issue immediately. it’s wonderful to talk to a real life human being when you have the opportunity.
Ashley F.
I was on hold for 20 minutes which was excessive BUT the rep that answered was professional, well spoken, took care of my request above and beyond. Walked me through where to find what I needed online and uploaded my requested documents for me to download in less than a half hour from the time of my request. Yes, I was on hold for a long time but I don’t mind to hold when I receive that quality of service.
Adam
I needed to reset my 2FA, and the agent was thorough, polite, and very clear. He helped me regain access to my account in under 5 minutes.
customer
Great onboarding experience! The platform is easy to use and for employees to adapt to.
Pamela
Guideline helped me establish a 401K through my Company and made the process easy and smooth. I am not very knowledgeable and they took the time to educate me on the best investment for retirement that would meet the needs of my business.
customer
lack of support
Nick B.
Guideline wouldn’t transfer my 401k funds to another account, because they claimed they couldn’t confirm my identity. They drug their feet confirming my identity until 3 days past the deadline when they moved my funds to another provider. I’ve now lost thousands in my 401k, because they couldn’t confirm my identity over weeks of me sending documents. Honestly, I think they have an incentive to not give you your money, as they take fees when they transfer you money to a third party provider. I would get far far away from this company. If they claim to not be able to identify their own clients from passports, W2s, and bank statements, how secure is your money really? Also, it’s cute shit they try to respond here and ask us to reach out to support. You mean you want me to waste more time with the same support people who are incompetent? Working with my attorneys on how to file a complaint here, and if small claims court is necessary. There are countless other reviews like mine with Guideline screwing people out of their retirement money. If they aren’t careful they will be in for a hell of a class action lawsuit. Edit: the bot that replied to me asked me to email support-after I specifically said in my initial review it’s a waste of time and I won’t be doing that. Too rich. They don’t even have people replying to these complaints, just a bot. Wow.
Response from GuidelineOct 9, 2025
Hi Nick, Thank you for bringing this to our attention. We truly regret to hear about the inconvenience you’ve experienced. This is important to us, as we know the value of being able to access your funds and are committed to providing a positive experience for our customers. We’d love to be able to provide further assistance and see how we may be able to help. As we don’t have the necessary information to contact you directly, please feel free to reach out to us at [email protected] if you’d like additional support–we’d be happy to connect.