I'm currently working with Pancham and the experience has been great so far. They are very collaborative and intent on finding the best solutions for our studio which includes building on the community atmosphere we already have. Everyone on the team has been great with communicating what the plan is and why they are using a particular approach. They're also very nimble; if something isn't working they adjust quickly. Our CPL has been low and, just a couple weeks in, we've got a lot of fresh faces coming in the studio. My biggest draws to the company are the guarantee as well as the fact that they nurture leads, which is great for a small studio with a limited number of staff like ours. Looking forward to a great, ongoing partnership with them!
Response from Pancham | Fitness Business GrowthFeb 17, 2026
Thank you for sharing your experience, we really appreciate it! Collaboration and clear communication are core to how we work, so it’s great to hear that this has stood out to you. We’re excited about the early momentum you’re seeing and look forward to continuing to build on this partnership together.
DK
Donnie K.
Scam alert
Scam alert. Don’t use Pancham. They brought me leads at $50/cpl. If you don’t know going rate is $15-$20. I tried multiple times to tell them their ads were not working as they spent my money on Meta platforms like it wasn’t theirs. Cpl was terrible customer service was terrible. 10/10 DO NOT RECOMMEND
Response from Pancham | Fitness Business GrowthAug 15, 2025
We appreciate you taking the time to share feedback and want to address your comments directly so future readers have the full picture.
Between April 22 and June 23, 2025, your ad spend generated 73 leads, 42 bookings, and 29 shows, at a verified cost per lead of $36.95 — not the $50 you mentioned. While we understand you were hoping for $15–$20 CPL, those figures are not a realistic benchmark for your specific market, audience, and offer. We discussed expected ranges during onboarding and throughout the campaign.
In the first two weeks, results were strong and you expressed satisfaction. Midway through the first month, some ads were paused or adjusted from your side without our knowledge, which impacted lead flow. Once we were made aware, we addressed this immediately and offered to credit you two weeks of service as goodwill. However, because you chose to cancel before the end of the agreement, that additional time was not provided.
As with all marketing, performance naturally varies week to week. Over the course of the campaign, we consistently generated booked appointments and shows at sustainable costs for this industry. You chose to end the engagement prior to the contracted term and removed our access to ad accounts before the agreed performance review date.
Our goal was — and always is — to work collaboratively toward your success. While not every partnership is the right fit, we stand behind the strategy, service, and results we delivered during our time working together.
MA
Mr. America's Training C.
Pancham saved my business!
When I first started with Jules from Pancham, I told her that either she be my Angel or executioner. Well she turned out to be my Angel. Before working with Pancham, we couldn’t get leads through the door and I was close to closing up my studio. Jules and the team crafted a great offer, set up a simple system, even for someone not tech savvy like me, And the best thing of all, they reach out with a live person and booked the leads for us!! Since then, we’ve been thriving. I Highly recommend Pancham!!
Response from Pancham | Fitness Business GrowthSep 30, 2026
Thank you so much for such a thoughtful review! We’re incredibly grateful to hear how much of a difference Jules and the team made during such an important time for your business. It means a lot to know that the offer, simple systems, and live lead booking support helped take some of the pressure off and get more leads through the door.
Jules will be so happy to hear your kind words! We truly appreciate the trust you placed in our team and are grateful for the opportunity to have supported your studio during such an important chapter of growth. Thank you again for the recommendation!
RS
Rita S.
They were responsive & very helpful to…
They were responsive & very helpful to my business. Any question or request was attended to. Valerie Tam in particular was awesome to work w/. She was always willing to listen and help.
Response from Pancham | Fitness Business GrowthOct 1, 2026
Thank you so much for taking the time to share this! We’re glad to hear that our team was responsive and helpful whenever you had a question or request. We truly appreciate your kind words about how willing our team was to listen, understand your needs, and provide support along the way.
It means a lot to know you had such a positive experience working with us, and we’re grateful you took the time to share it.
CV
Chris V.
Ingrid and Pancham have been an amazing…
Ingrid and Pancham have been an amazing help in guiding new leads to our facility! We’ve been working with them for only a few months and seen a huge uptick in new people coming in as well as old members coming back! I can’t recommend them enough and are so happy with our results!
Response from Pancham | Fitness Business GrowthOct 1, 2026
Thank you so much for taking the time to share this! We’re glad to hear that Ingrid and the team made such a positive impact in helping bring new people through your doors and reconnect with past members. It’s great to hear that you saw such a noticeable increase in activity within just a few months.
We truly appreciate your kind words and the trust you placed in our team. It means a lot to know you were so happy with the results and the support you received!
KB
Kari B.
I really appreciate everything that…
I really appreciate everything that Pancham and Valerie has done for my Burn. When I purchased this location they had not done much advertising so we had to start from scratch. We have had great results since really utilizing all that Pancham has to offer.
Response from Pancham | Fitness Business GrowthOct 1, 2026
Thank you so much for taking the time to share this! We truly appreciate you trusting Pancham to support your Burn location, especially as you were starting from scratch with your advertising efforts. It’s great to hear that you’ve seen such strong results after putting the full range of our services to work.
We’re grateful for your kind words and for the opportunity to have supported your business. It means a lot to know that our team has been able to make a meaningful impact!
FT
F Training A.
We had the exact opposite experience…
We had the exact opposite experience from what many of these positive reviews suggest. From the beginning, we were sold a vision we were never able to achieve. Despite being in a highly saturated market, the team insisted on a cookie-cutter approach that simply didn’t work for our business model or audience.
We partnered with this company in October and repeatedly asked that they not remove our campaigns, yet they proceeded anyway without clear communication. To make matters worse, they retained full control of over $8,000 worth of leads that we can no longer access.
There was absolutely no guidance on offboarding, no transition plan, and no support in recovering our data. In the end, we were left frustrated, misled, and disappointed by a lack of transparency and accountability.
Response: Response to Pancham’s Statement:
I appreciate the response, but I must respectfully correct several misstatements and clarify the reality of this engagement:
1. Your performance numbers are inaccurate and misleading. The “931 leads” and “223 member sign-ups” you cite are not solely attributable to your efforts. Many of these leads were generated or converted by my own team, and some were even duplicates or unqualified entries. If anything, your actual booking conversion rate was closer to 33%, with a high no-show rate and low lead quality—even after I approved discount offers against my better judgment.
2. Stop citing “industry average.” That’s a vague, unsupported claim that you throw around without any formal benchmark or source. It’s a number you made up and clung to in every conversation to deflect responsibility.
3. The actual lead total was 921—not 931. This discrepancy underscores your team’s lack of attention to detail, which was evident in nearly every email you sent, riddled with typos and careless formatting. That sloppiness extended to your reporting and campaign execution as well.
4. The offboarding process you promised was never delivered. The lead list was only sent on June 5th, even though your ads continued running through June 9th. And once again, your Client Success Manager failed to include the actual offboarding date—more evidence of disorganization and lack of accountability. There were also no detailed steps or official documentation; instead, I received a copy-pasted ChatGPT template with placeholders (e.g., “[insert date]”).
5. You repeatedly blamed me for “sticking around” or “trusting your company.” This isn’t just unprofessional—it’s offensive. I gave your team every chance to course correct, approved multiple unpaid trials, accepted your strategy shifts, and participated in every scheduled call. I was trying to make this work.
6. The market analysis was wholly inadequate. It included only four competitors, two of which were other F45 studios—one over 12 miles away. You failed to analyze or reference our actual top competitor’s pricing or positioning, which rendered your “high-ticket offer” strategy unusable. Instead, you pushed a low-barrier offer that flooded my studio with unqualified leads, simply to inflate your numbers.
7. You never once met—let alone exceeded—any agreed KPI. Every target had to be chased down by me. I was the one initiating meetings, raising performance concerns, and asking for updates—not the other way around. My Client Success Manager’s involvement was minimal at best.
8. The lead export file lacked crucial compliance data, such as whether individuals opted out or unsubscribed from communication. That omission placed my company at legal risk of up to $500 per SMS under TCPA guidelines—further highlighting the lack of care and understanding of operational liabilities.
Response from Pancham | Fitness Business GrowthJun 16, 2025
We’d like to clarify some key facts for anyone reading this review.
Over the course of this partnership, you spent $8,143 on advertising — which generated 931 leads and 223 new member sign-ups, as verified in your Mindbody CRM. That’s a $36.51 cost per new client, compared to the $200–$300 industry average. These are strong results by any standard in the fitness industry.
You mentioned that we applied a “cookie-cutter” strategy that didn’t align with your business. That’s not the case. We began with a market analysis based on your top five competitors, built a custom campaign aligned to your goals, and used an offer that you personally approved. In your first three weeks, 39 new people walked into your studio — clear evidence the strategy was working.
Throughout the engagement, our Client Success Manager worked closely with you in regular calls to set performance targets — and we consistently met or exceeded those goals. When that still wasn’t seen as “enough,” it became clear there was a mismatch in expectations — not in delivery or performance.
Regarding concerns about campaigns and data access:
- All leads were provided in a full export one week prior to offboarding, and you had access to them throughout our time together.
- Clear offboarding steps were shared, and our team remained available to support any final transitions.
Even after your concerns were raised, our CEO personally got on a call with you to listen and support the process.
We take pride in our results, our integrity, and our communication. Not every partnership is the right fit, and that’s okay. But we stand confidently behind the strategy, performance, and professionalism we brought to this engagement — just as we do with every client we serve.
JM
Julie M.
The entire team has been GREAT to work…
The entire team has been GREAT to work with!!
I've really enjoyed my time with Pancham so far! It's been less than a month and I've had more trials scheduled and new members than I've seen in a long time! Thank you Pancham!
Response from Pancham | Fitness Business GrowthOct 1, 2026
Thank you so much for taking the time to share this! We’re grateful to hear that you had such a positive experience with our team and that you started seeing more trials and new members in such a short time. It’s especially rewarding to know that the work made a noticeable difference for your business.
We truly appreciate the trust you placed in Pancham and are grateful for the opportunity to have supported you during your time with us. Thank you again for sharing your experience!
