We have used Pancham for over a year now since our gym opened, and in the pre-opening phase. Being a first time business owner and having no knowledge of advertising, using them was a no brainer. Our rep, Ingrid, has been instrumental in helping us understand the ins and outs of data, markets and advertising budgets, etc to grow our gym to almost 400 members in the first year of business. I cannot recommend them enough!
Response from Pancham | Fitness Business GrowthSep 30, 2026
Thank you so much for taking the time to share this! We’re incredibly proud to hear about the growth you’ve experienced, especially reaching nearly 400 members in your first year. Ingrid will be especially happy to hear how much her guidance has helped you understand the data, markets, and advertising decisions along the way. We know there’s a lot to navigate as a first time business owner, so being able to provide that support while helping you grow has been incredibly rewarding. We truly appreciate your trust in Pancham and look forward to continuing to support your success!
TA
Tavis and Taylor S.
Exceptional Support & Real Results
Working with Pancham has been an excellent experience. Coach Jules and the entire team have been a pleasure to partner with. From marketing scripts and sales strategies to bi-weekly ad performance updates and guidance on staying ahead in a competitive market, Coach Jules is always on top of it. We truly feel supported and confident that they care about our success and want to see us win. We’re excited to continue growing with Coach Jules and the team at Pancham.
Response from Pancham | Fitness Business GrowthSep 30, 2026
Thank you so much for taking the time to share this! We truly appreciate the opportunity to have worked with you and are grateful for your trust in our team. It’s great to hear that Jules and the team were able to provide support across marketing, sales strategy, and ad performance while helping you navigate a competitive market. Jules will be especially happy to hear your kind words. We’re grateful to have been part of your growth journey and truly appreciate you sharing your experience!
FF
Functional F.
High Promises, Near-Zero ROI: A Data-Driven Warning on Pancham’s Efficiency
Performance Review: Pancham Agency (6-Month Period)
This review evaluates the performance and ROI of Pancham based on a total expenditure of $19,000 ($9,000 agency fees + $10,000 Meta ad spend) over a six-month engagement.
Financial Summary & ROI
* Total Investment: $19,000
* Total Leads: 400+
* Total Trial Conversions: 12
* Total Membership Conversions: 3 ($119/ea)
* Direct Revenue: ~$357 (Memberships) + ~$126 (Trials) = $483
* Net Loss: -$18,517
* Return on Ad Spend (ROAS): 0.02x
Monthly Performance Breakdown
| Month | Ad Spend | Leads | Trials | Memberships | Notes |
|---|---|---|---|---|---|
| August | $2,500 | 0 | 0 | 0 | Zero output during launch. |
| Sept. | $4,000 | 100 | 0 | 0 | High CPL; zero conversion. |
| Oct. | $3,500 | 60 | 2 | 0 | Conversion rate < 1%. |
| Nov. | $3,500 | 65 | 6 | 2 | Peak performance month (still ROI negative). |
| Dec. | $3,500 | 55 | 4 | 0 | Engagement dropped. |
| Jan. | $1,700 | - | 0 | 1 | intentional Reduced ad spend due to inefficiency. |
Key Performance Indicators (KPIs)
* Customer Acquisition Cost (CAC): The cost to acquire a single $119 membership was $6,333.33.
* Lead Quality: Despite generating over 400 leads, the lead-to-trial conversion rate sat at 3%, with a lead-to-membership conversion rate of 0.75%.
* Operational Overhead: High internal labor was required for follow-ups, further increasing the effective cost of the campaign.
Critical Deficiencies
* Low Efficiency: The funnel failed to achieve a sustainable "Cost Per Acquisition" (CPA). The expenditure significantly outweighed the front-end revenue and long-term value.
* Service Quality: Call service performance was reported as suboptimal, failing to convert the high volume of leads into tangible trials or memberships.
* Discrepancy in Delivery: There is a significant gap between the initial agency promises and the recorded 6-month data.
Final Verdict
Not Recommended. The engagement resulted in near-total loss of capital ($18.5k+ deficit) and significant time loss. The model proved unsustainable for this business type due to low lead quality and high agency overhead.
Response from Pancham | Fitness Business GrowthOct 1, 2026
We appreciate you taking the time to share such a detailed review. Because you’ve presented specific financial and performance figures, we want to clarify several important inaccuracies for anyone reading this.
First, the financial figures in your review do not match our verified account and billing records. Your review states that you invested $19,000, including $10,000 in Meta ad spend and $9,000 in agency fees. Our records show $6,519 in total Meta ad spend and $5,596 in agency fees, with approximately five months of active service rather than six months of active campaigns.
The lead-generation figures also do not match our reporting. Our records show 167 leads generated, with a 41% booking rate and 44% show rate. We also generated 30 recorded shows, with several appointments remaining unmarked in the system. In addition to the advertising campaigns, we ran a database reactivation campaign to 1,000+ previous contacts and completed five creative refreshes across multiple offer iterations.
The campaign's final period also needs some context. Beginning January 19, the ad budget was reduced to $10 per day. Separate ads were also being run outside of our management, and on February 4 the campaigns were turned off at your request. As a result, the final week of service had no active campaigns. These factors materially affected both lead volume and the ability to continue optimizing the campaigns.
We also want to clarify the ROI calculation presented in the review. Evaluating the entire engagement based solely on the front-end revenue from the memberships you attributed to the campaign does not provide a complete picture of the funnel. It does not account for trial revenue, customer lifetime value, backend retention, or conversions that were not marked in the system. We therefore don't believe the $18,517 loss or 0.02x ROAS figures presented in the review accurately represent the engagement.
We understand that you were ultimately disappointed with the results, and we respect that. Not every campaign performs exactly as expected, and we're always willing to acknowledge where performance can improve. However, there is a significant difference between a campaign not meeting expectations and presenting financial and performance figures that don't match the underlying account records.
We stand behind the documented work delivered, the campaigns executed, and the data reflected in our reporting. While we’re sorry the engagement did not meet your expectations, we believe it is important that anyone reading this review has the opportunity to see the verified numbers and the full context behind the campaign.
PM
Patrick M.
Professional Experience with Genuine Integrity
First, we want to thank Adrian for working with us at an exceptionally high level of professionalism. His humor, wit, attention to detail, situational awareness, and business savvy are second to none. We’ve been in this business a long time, and Adrian has been the best partner we’ve worked with to date. You are truly appreciated.
While the program itself ultimately wasn’t the right fit for our specific needs, the company honored its guarantee without hesitation. That level of integrity earns our genuine respect as business owners and speaks highly of Pancham as an organization.
Response from Pancham | Fitness Business GrowthFeb 17, 2026
Thank you, Patrick, we truly appreciate you taking the time to share this. Adrian will be especially grateful for your kind words; his professionalism and care for clients is something we value deeply. While we understand the program wasn’t the right fit for your specific needs, we’re glad we could honor our guarantee and part ways with mutual respect. Your recognition of that integrity means a great deal to us, and we’re grateful for the opportunity to have worked together.
BB
Burn Boot Camp Myrtle B.
Pancham has done a wonderful job…
Pancham has done a wonderful job helping us grow our business! Ingrid has been such a pleasure to work with
Response from Pancham | Fitness Business GrowthFeb 17, 2026
Thank you so much for the kind words! We’re thrilled to hear that your experience has been positive and that Ingrid has been such a pleasure to work with. We truly appreciate the trust you’ve placed in our team and look forward to continuing to support your growth.
OS
OsteoStrong
Great People To Work With During Startup And Beyond
I had direct contact with the booking team via text while we were going through the initial "go live" process. They were amazing to work with and very upbeat, motivated and willing to make adjustments to fit our needs. What a professional/fun group of people to work with. They have truly helped us grow our business!
Response from Pancham | Fitness Business GrowthSep 30, 2026
Thank you so much for taking the time to share your experience! We’re grateful to hear that our booking team made such a positive impression during your go live process. It’s great to know that they were upbeat, flexible, and willing to make adjustments to fit your needs. We truly appreciate your kind words about the team and are grateful for the opportunity to have supported your business and played a part in its growth.
SW
Scott W.
Inaccurate Promised Results/Expensive Lead Service
They charges $6000 for 3 mo. instead of monthly like they were supposed to. They couldn’t produce any results. Changed their offer when they knew they couldn’t produce leads they promised, which is a bait and switch. Claimed their sales person didn't give the offer correctly even though it corresponded with the ads they ran. Then kept running the same ad they claimed they changed and the sales person got wrong. Buyer beware! I lost $6000 with this company who promised 50 new members or they work for free and only got me 10 in 4 months.
Response from Pancham | Fitness Business GrowthOct 1, 2026
Scott, we appreciate you sharing your experience and want to clarify a few important points for anyone reading this review.
First, regarding the guarantee, there was a misunderstanding about the terms. The guarantee you signed up under was based on 2X ROI, not a guaranteed 50 new members in 90 days. However, in an effort to prioritize your satisfaction, we agreed to honor the 50 in 90 expectation anyway and extended the guarantee period by an additional month.
Regarding the $6,000 payment, you selected the $1 at sale setup, with the remaining payment scheduled for 14 days later. Our sales team explained that the payment structure could be adjusted if you changed your mind, but we did not receive a request to change the arrangement before the payment was processed.
There was also no bait-and-switch with the offer. The initial offer was one you chose to run despite our recommendation for a lower-barrier offer. When the data showed that offer was not generating the lead volume we wanted, we recommended alternatives such as 4 Weeks for $99 or a short free trial. You ultimately chose to take greater control over the offer and creative direction, which we respected.
There were also several factors throughout the engagement that affected campaign execution. Your team took over lead nurturing during the campaign, there were changes to your offer and creative direction, and the advertising account experienced multiple payment errors and periods where campaigns could not run. Our team continued working through these issues and communicating recommendations based on the data.
Our account records show that by September, we had generated 24 leads, 10 bookings, and 5 shows. When the offer was changed in October, we generated another 10 leads after the change, although at a higher CPL than we wanted. We were transparent about that performance at the time and continued working to improve it.
We understand that the results ultimately did not meet your expectations, and we take responsibility for the fact that the campaign did not reach the level of performance either of us wanted. However, we don't believe the characterization that we simply changed the offer because we “knew we couldn't produce leads,” or that the guarantee was represented as a guaranteed 50 members, accurately reflects the engagement.
We also made efforts to find a resolution, including offering 60 additional days of service at no charge or a $2,000 partial refund. You chose the partial refund, and we honored that resolution.
We’re sorry the partnership ultimately didn't work out as hoped, but we stand behind the transparency of our process, the recommendations we made, and the efforts our team made throughout the engagement.
RV
Robin V.
Solid Marketing and Booking Service for Fitness Studios
We’ve been working with Pancham for the past 18 months at both F45 Ashburn and Cookes Crossing, leveraging their marketing and booking concierge services. The experience has been exceptional from start to finish.
Their account management and engagement have been excellent—always proactive in bringing fresh ideas to the table and guiding our marketing efforts to consistently drive quality leads. The team is responsive to questions, professional in every interaction, and truly invested in understanding our businesses at a deep level.
What sets them apart is how much they dig in to deliver results, not just surface-level support. Pancham has helped us refine our approach to prospect acquisition and engagement. Recommend them to any business looking for strategic marketing support.
Response from Pancham | Fitness Business GrowthFeb 17, 2026
Thank you for the thoughtful review and for trusting us across multiple locations over the past 18 months. It’s been a pleasure working with you all and digging in to truly understand each business. We’re grateful for the partnership and appreciate your recognition of the strategy, care, and consistency our team brings. Thank you again for the kidn words!
