Jim E.
Everything seems to be getting more…
Everything seems to be getting more expensive. Hard Assets is still reasonable with the prices and storage.

GBI Direct, formerly Hard Assets Alliance – Precious Metals Investing Made SimpleWhether your goal is to preserve wealth, protect against currency risk, or build long-term stability, GBI Direct delivers a secure and convenient way to invest in physical metals—backed by technology, transparency, and a customer-first approach. Our leading online platform is used by some of the world's largest financial institutions and is available to individual investors aiming to diversify their portfolios with tangible assets like gold, silver, platinum, and palladium.We understand the critical role that precious metals play in investment strategies as a hedge against inflation and economic uncertainty. That's why our platform allows investors to easily browse, compare, and purchase a wide selection of bullion products from reputable global dealers who bid against each other to give you the best price.Through our trusted vaulting partners, we offer secure storage options in multiple international locations, giving you peace of mind that your assets are safe.Transparency and trust are at the core of everything we do. With real-time pricing and a straightforward fee structure, investors can make informed decisions without worrying about hidden costs or surprises.GBI Direct is committed to educating and empowering investors through expert research, market insights, and in-depth educational content. Our team regularly publishes articles, guides, and reports to help you navigate the precious metals market with confidence.We strive to make your precious metals investing experience the best it can be and welcome your feedback—leave a review at GBIDirect.com and let us know about your experience.
GBI Direct (Formerly Hard Assets Alliance) (gbidirect.com) has 287 customer reviews on Five Star Index, with an average rating of 4.4 out of 5.
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Investments & Wealth · NEW YORK, New York
Excellent

Investments & Wealth · New York, New York
Excellent

Investments & Wealth · Manhasset, New York
Excellent

Investments & Wealth · Greatneck, New York
Excellent
287 approved reviews, newest moderated first
Jim E.
Everything seems to be getting more expensive. Hard Assets is still reasonable with the prices and storage.
Ernest K.
It’s all done seamlessly after brief set up. My account grows without any thought.
Richard J. B.
Simple and very effective. Thanks for all the metal gains too!
Richard E.
The decision to do business with your company has been an excellent choice. While the bottom line counts, it is not the only criteria for measurement. Your team of professionals is obvious. Customer Service and the customers are number one. We really appreciate your company as they are hard to find. Hard Assets and Harder to Find should be your Motto! One of a kind. Thanks Richard Edmisten E.J. Tanner
Barry O.
I would like to acknowledge the help and support that Lindsey provided me with during a problem, of my own making, that I had logging on to the HAA website. For some time, I was getting nowhere leaving me very concerned with regard to the security of my investments. Once I had contact with Lindsey she took ownership of the problem and the issue was resolved to my relief and satisfaction.
Response from GBI Direct (Formerly Hard Assets Alliance)Jan 16, 2026
We’re very glad Lindsey was able to step in, take ownership of the issue, and get everything resolved for you Barry! We understand how concerning access issues can be, especially when it comes to the security of your investments, and we’re happy to hear she was able to put your mind at ease.
Jason G.
Hard Assets Alliance provides a great service. When my father passed away, the estate required a lot of structural changes and they were very communicative and easy to work with through the entire process. And working through their online portal makes purchasing, selling and shipping metals so straight forward.
Gordon S.
This is an overall review of my experience with HAA. First of all, my main issue is about the very high round-trip costs, especially for metals like silver. This is something that is rather transparent and I kind of knew when opening my account, but it helps to remind: the round trip costs for buying silver are around 20% because of the enormous spreads charged. This is nothing too uncommon in that buisness, but it still hurts a lot - despite good recent gains, especially if one needs access to one's funds. For a very long-term investment, it might be less of a big deal, but anything below say 5-10y holding period is IMO simply not worth it. So about my recent experience: for the privilege of having sold 400 oz of silver this week at a 12% discount to spot I'm now asked to wait more than 3 days business days until I can withdraw my funds (from the site: "rades take two full business days to settle. … funds cannot be withdrawn until 2 full business days after the trade has been placed and after 5:15 PM EST."). I just added a new bank account and of course I'm not gonna wire $18k out of the blue when I've had so many issues already with HAA - manly funding my account (with exactly the account I'm trying to withdraw from now, I tried with something like $50 in the past, luckily the money went back to my Revolut account and didn't disappear into the nirvana). So yeah, just I withdrew $26 with a $25 fee, a nice little touch after having lost around $4k in total on the round trip (despite still satisfying gains overall of course). Dealing with customer service in the past has also not yielded satisfying results. I guess the only positive thing is that despite all the fees, at least the metal and money seems to be safe. I've updated my rating to 3 stars as HAA has offered to kindly refund the transaction cost for the wiring. I still keep a 3 star rating as I think it's important to highlight the high fees in every step of the investing process.
Response from GBI Direct (Formerly Hard Assets Alliance)Oct 24, 2025
Thank you for taking the time to share your detailed feedback — we appreciate you giving us the opportunity to clarify a few important points. We understand that transaction costs can feel high, especially for silver. Silver carries unique physical handling and storage requirements, and as you noted, the larger spreads are an industry-wide factor rather than specific to HAA. Our goal has always been to provide secure, fully allocated ownership of REAL, vaulted metal, which includes insured storage, audits, and liquidity through global partner vaults. For clients with longer-term horizons, this model offers significant transparency and security benefits compared to purely digital or unallocated platforms. Regarding the withdrawal timing, the settlement period you referenced (two full business days after trade completion) is a standard financial control to ensure accurate reconciliation and fraud prevention, particularly when a new bank account has just been linked. Rest assured your sell transaction was locked in of course. We know waiting can be frustrating, but this process exists solely to protect our clients’ assets. The wire fee is a pass-through charge from our banking partner — we don’t profit from it, and we disclose all fees clearly before withdrawal, but I will say that if our service team knew your intention was to "test", we would have happily accommodated. We do appreciate that you recognized your metals and funds remained safe — security and integrity of ownership are our top priorities. Your feedback helps us improve the balance between protection, accessibility, and transparency. If you’d be open to discussing your experience further, we’d truly value the chance to make things right. You can reach our Client Services team directly at [email protected] for personalized follow-up. Thank you again for sharing your honest experience.
Francis
Samantha's product knowlege added a lot of value to the Hard Assets Alliance services I currently use. Notably, she proceeded with measured efficiency to resolve my issues, clarify my concerns, and simplify my website interaction. All of this delivered with much appreciated interest and empathy. What I appreciate most about Hard Assets Alliance is the streamlined website (no marketing impositions) with a winning commitment to improve both services and customer care.
Response from GBI Direct (Formerly Hard Assets Alliance)Oct 24, 2025
Thank you Francis!