CHARLES
Travis was courteous and helpful…
Travis was courteous and helpful concerning my inability to enter my account.

GBI Direct, formerly Hard Assets Alliance – Precious Metals Investing Made SimpleWhether your goal is to preserve wealth, protect against currency risk, or build long-term stability, GBI Direct delivers a secure and convenient way to invest in physical metals—backed by technology, transparency, and a customer-first approach. Our leading online platform is used by some of the world's largest financial institutions and is available to individual investors aiming to diversify their portfolios with tangible assets like gold, silver, platinum, and palladium.We understand the critical role that precious metals play in investment strategies as a hedge against inflation and economic uncertainty. That's why our platform allows investors to easily browse, compare, and purchase a wide selection of bullion products from reputable global dealers who bid against each other to give you the best price.Through our trusted vaulting partners, we offer secure storage options in multiple international locations, giving you peace of mind that your assets are safe.Transparency and trust are at the core of everything we do. With real-time pricing and a straightforward fee structure, investors can make informed decisions without worrying about hidden costs or surprises.GBI Direct is committed to educating and empowering investors through expert research, market insights, and in-depth educational content. Our team regularly publishes articles, guides, and reports to help you navigate the precious metals market with confidence.We strive to make your precious metals investing experience the best it can be and welcome your feedback—leave a review at GBIDirect.com and let us know about your experience.
GBI Direct (Formerly Hard Assets Alliance) (gbidirect.com) has 287 customer reviews on Five Star Index, with an average rating of 4.4 out of 5.
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Investments & Wealth · NEW YORK, New York
Excellent

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287 approved reviews, newest moderated first
CHARLES
Travis was courteous and helpful concerning my inability to enter my account.
customer
Questions answered and explained.
Tracy R.
Sammy was very responsive to all of my questions and requests.
Dean
Jennelle was very professional, courteous and very knowledgeable about the company and extremely helpful in assisting me learn about my new account, even guiding me through establishing another account.This is what customer service is supposed to be!
eric_rickettsicloud.com
Sammy had a very pleasant demeanor. She was very patient with me as she explained the particular's of my mother's account. My mother has dementia and she is not able to manage her own finances.
Brian B.
I bought a 1ounce gold bar from them. It was sent by FedEx. It never arrived. FedEx produced a so called “proof of delivery” which had a poorly printed “signature” which was clearly not mine. Hard Assets told me that their insurance company would not process my claim! They have refused to send me a copy of the insurance company report. I am thus in the situation where my gold bar is not in my possession. It was presumably stolen. Any advice? I have still not received a copy of the insurance claim. What is the problem? I used Hard Assets Alliance in good faith. They have been paid. Yet I still do not have my gold bar as of September 17th 2024. Dr. Brian R Briggs. Still no response re insurance. Hard Assets Alliance is not to be trusted.
Response from GBI Direct (Formerly Hard Assets Alliance)Sep 24, 2024
Hello Brian, I personally assisted in this investigation following up regularly requesting more information from you. FedEx completed an investigation. It was deemed by FedEx and Brinks, that the package was delivered. Since it was confirmed as delivered, a claim cannot be submitted/approved for a replacement. Here is the response from our records. FedEx has concluded its investigation and found the below. If the customer has any additional information or evidence of non-receipt, they can provide it to refute their findings. If they found any evidence during the investigation that it was not delivered, that is when a claim is initiated on your behalf Mr. Briggs. They were not able to proceed with putting in a claim since there was no alternative proof that it was not delivered. We recommend taking this matter up with the police, as they have more privileges and resources when it comes to interacting with FedEx and investigating potential theft or delivery mishaps. They may be able to access additional information and pursue the matter more effectively. We did everything in our power and more to try to keep the investigation open, but with no proof that it was taken on your side, and the timing that you contacted us (over a month after delivery), the internal investigation dubbed this as received since we had signature and confirmation it went to the correct address, a claim could not be processed. Cooperation is needed in order to process a claim.
Giuseppe F.
I have been buying gold and silver each month with Hard Assets Alliance now for quite some time. I noticed that I accumulated over an ounce of gold that has been stored safety with the company. I emailed Ryan from HAA with a request to deliver one ounce of gold to my residence. That’s when I was put in touch with Samantha the Customer Success Director. Not only did she deliver my gold, but she went above and beyond to make sure I was delivered an ounce stamped to my liking. I emailed her that the Swiss Alps held a special place in my heart. Samantha promptly sent me an email with the tracking information, so I knew when my precious cargo would arrive. One week later I received my Switzerland stamped 1 ounce of fine gold. The gold arrived well packaged and in its own numbered casing that matched the etching in the metal. I’m pleased with the excellent customer service as well as the presentation of the product. I’m keeping this gold with me for years to come, but as for the rest of my metals, I feel that they are safely stored with Hard Assets Alliance.
Robert R.
Sam was very helpful setting up the account.Thank you for guidance!