PAS
The process of acquiring gold is…
The process of acquiring gold is efficient and the staff is good but often they seem to be unwilling to spend extra time with customers

GBI Direct, formerly Hard Assets Alliance – Precious Metals Investing Made SimpleWhether your goal is to preserve wealth, protect against currency risk, or build long-term stability, GBI Direct delivers a secure and convenient way to invest in physical metals—backed by technology, transparency, and a customer-first approach. Our leading online platform is used by some of the world's largest financial institutions and is available to individual investors aiming to diversify their portfolios with tangible assets like gold, silver, platinum, and palladium.We understand the critical role that precious metals play in investment strategies as a hedge against inflation and economic uncertainty. That's why our platform allows investors to easily browse, compare, and purchase a wide selection of bullion products from reputable global dealers who bid against each other to give you the best price.Through our trusted vaulting partners, we offer secure storage options in multiple international locations, giving you peace of mind that your assets are safe.Transparency and trust are at the core of everything we do. With real-time pricing and a straightforward fee structure, investors can make informed decisions without worrying about hidden costs or surprises.GBI Direct is committed to educating and empowering investors through expert research, market insights, and in-depth educational content. Our team regularly publishes articles, guides, and reports to help you navigate the precious metals market with confidence.We strive to make your precious metals investing experience the best it can be and welcome your feedback—leave a review at GBIDirect.com and let us know about your experience.
GBI Direct (Formerly Hard Assets Alliance) (gbidirect.com) has 287 customer reviews on Five Star Index, with an average rating of 4.4 out of 5.
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Investments & Wealth · NEW YORK, New York
Excellent

Investments & Wealth · New York, New York
Excellent

Investments & Wealth · Manhasset, New York
Excellent

Investments & Wealth · Greatneck, New York
Excellent
Showing 27 reviews with 4 stars · Clear filters
PAS
The process of acquiring gold is efficient and the staff is good but often they seem to be unwilling to spend extra time with customers
Mike
Keeps me informed of issues related to my metal investments
Thomas C.
I am happy with Hard Assets Alliance it is relatively easy to invest in coins and have them stored. I recently sold some coins and it seemed to take a relatively long time to get a check but otherwise great
Penelope H.
User friendly, easy to understand app experience. Great selection of purchase and storage options. Prices are not super competitive on purchases.
Paul Z.
A bit slow withdrawing funds, but otherwise an excellent experience.
Tony
Good results! Helpful staff!
Raymond Z.
Easy to use, all information up front
bruce
The premiums and insurance fees are a bit high, but the firm is solid and reliable.
Response from GBI Direct (Formerly Hard Assets Alliance)Feb 26, 2026
Thank you Bruce, we will continue to work to better our pricing.