Ray O.
Hard Assets Alliance is a Great Platform
Transactions (both purchases and sales) are completed in an accurate and timely fashion. There is a good variety of bullion products available for purchase. The HAA website is easy to navigate.

GBI Direct, formerly Hard Assets Alliance – Precious Metals Investing Made SimpleWhether your goal is to preserve wealth, protect against currency risk, or build long-term stability, GBI Direct delivers a secure and convenient way to invest in physical metals—backed by technology, transparency, and a customer-first approach. Our leading online platform is used by some of the world's largest financial institutions and is available to individual investors aiming to diversify their portfolios with tangible assets like gold, silver, platinum, and palladium.We understand the critical role that precious metals play in investment strategies as a hedge against inflation and economic uncertainty. That's why our platform allows investors to easily browse, compare, and purchase a wide selection of bullion products from reputable global dealers who bid against each other to give you the best price.Through our trusted vaulting partners, we offer secure storage options in multiple international locations, giving you peace of mind that your assets are safe.Transparency and trust are at the core of everything we do. With real-time pricing and a straightforward fee structure, investors can make informed decisions without worrying about hidden costs or surprises.GBI Direct is committed to educating and empowering investors through expert research, market insights, and in-depth educational content. Our team regularly publishes articles, guides, and reports to help you navigate the precious metals market with confidence.We strive to make your precious metals investing experience the best it can be and welcome your feedback—leave a review at GBIDirect.com and let us know about your experience.
GBI Direct (Formerly Hard Assets Alliance) (gbidirect.com) has 287 customer reviews on Five Star Index, with an average rating of 4.4 out of 5.
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Investments & Wealth · NEW YORK, New York
Excellent

Investments & Wealth · New York, New York
Excellent

Investments & Wealth · Manhasset, New York
Excellent

Investments & Wealth · Greatneck, New York
Excellent
287 approved reviews, newest moderated first
Ray O.
Transactions (both purchases and sales) are completed in an accurate and timely fashion. There is a good variety of bullion products available for purchase. The HAA website is easy to navigate.
Kit
I got a delivery of my gold maple coin. Their website bragged about that the maple coin is one of the most popular products because of its.9999 purity. I received a.999 instead of .9999! There was absolutely nothing about we are receiving.999 on their advertisement. I called the company but a customer representative said it’s the same value. I think not. Then if I wanted exchange I have to pay the shipping. My husband called and got a supervisor and back and forth with this issue several times finally the supervisor “sort of admitted their flawed excuses and pay for the shipping fee. But at the same time the supervisor also said “I don’t know what they (meaning the storage facility warehouse) are going to send you”. So the HAA doesn’t have any control over the metals are send out at all. I didn’t want to deal with even more inferior gold male to be sent to me so I decided not go through with the exchange. I think it’s a false advertisement on their part and I will not trust this company anymore.
Response from GBI Direct (Formerly Hard Assets Alliance)Feb 13, 2026
Please contact Support team so we may investigate this further. Thank you!
Dave
Excellent way to invest in precious metals. Metalstream makes it so easy. Need to shorten time ACH deposits take to post to account for purchases and deposits.
Response from GBI Direct (Formerly Hard Assets Alliance)Jan 21, 2026
Thank you for the kind words about Metalstream - and for the constructive feedback! ACH deposit timing is governed largely by the banking network (usually 3-5 business days), but we're always looking at ways to optimize on our end to get your funds available faster. Your input helps us understand where to focus our improvement efforts. We appreciate clients like you who take the time to share both what's working and what could be better. Samantha Director of Customer Success, Hard Assets Alliance
Jay H.
Good service
kenneth M.
This is my second purchase. Both were simply, i had all the information I ask for and the purchase was smooth. in about a week, in both cases, i had my precious metals in hand!!
Rex
It takes too long for money to get credited to my account, and by the time that it did, the price had risen dramatically.
GBW
I have had my account since the inception of HAA. The metals I bought have paid off handsomely, but I haven't sold since I believe the best is yet to come. The most important aspect for HAA is the metal is as easy to sell as buying/selling a stock. The storage options are excellent!
Response from GBI Direct (Formerly Hard Assets Alliance)Jan 17, 2026
Thank you for your review! Selling from storage is as easy as a click of a button, or call when you are ready. Payment of your sale transaction takes 2 business days to settle before it can be withdrawn, but the most important part of locking in the sale is complete.
Doug H.
I liked the final result but likely because I don't understand the process between the order being executed and the money being ready for withdrawal, I didn't like how long it took for the money from the sale being accessable.
Response from GBI Direct (Formerly Hard Assets Alliance)Jan 15, 2026
Thanks for the comment, Doug. When a trade or payment (ACH or Check) takes place, there is a "settlement" date located under your transaction details, at which time it is then free to use for trading or withdrawal. This should only be 2 business days. Our team is more than happy to add that extra step and schedule a withdrawal for you over the phone in order to make your experience better. Customer Service