VICTOR K.
1-14VERY PLEASED,
1-14 INTELLIGENT PERSON VERY PROFESSIONAL AND PATIENT.THAT'S A PREMIUM IN TODAY'S WORLD.TANKS.
Response from GBI Direct (Formerly Hard Assets Alliance)Jan 16, 2026
Thanks!

GBI Direct, formerly Hard Assets Alliance – Precious Metals Investing Made SimpleWhether your goal is to preserve wealth, protect against currency risk, or build long-term stability, GBI Direct delivers a secure and convenient way to invest in physical metals—backed by technology, transparency, and a customer-first approach. Our leading online platform is used by some of the world's largest financial institutions and is available to individual investors aiming to diversify their portfolios with tangible assets like gold, silver, platinum, and palladium.We understand the critical role that precious metals play in investment strategies as a hedge against inflation and economic uncertainty. That's why our platform allows investors to easily browse, compare, and purchase a wide selection of bullion products from reputable global dealers who bid against each other to give you the best price.Through our trusted vaulting partners, we offer secure storage options in multiple international locations, giving you peace of mind that your assets are safe.Transparency and trust are at the core of everything we do. With real-time pricing and a straightforward fee structure, investors can make informed decisions without worrying about hidden costs or surprises.GBI Direct is committed to educating and empowering investors through expert research, market insights, and in-depth educational content. Our team regularly publishes articles, guides, and reports to help you navigate the precious metals market with confidence.We strive to make your precious metals investing experience the best it can be and welcome your feedback—leave a review at GBIDirect.com and let us know about your experience.
GBI Direct (Formerly Hard Assets Alliance) (gbidirect.com) has 287 customer reviews on Five Star Index, with an average rating of 4.4 out of 5.
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Investments & Wealth · NEW YORK, New York
Excellent

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Excellent

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287 approved reviews, newest moderated first
VICTOR K.
1-14 INTELLIGENT PERSON VERY PROFESSIONAL AND PATIENT.THAT'S A PREMIUM IN TODAY'S WORLD.TANKS.
Response from GBI Direct (Formerly Hard Assets Alliance)Jan 16, 2026
Thanks!
Rca S.
Profiteers
Response from GBI Direct (Formerly Hard Assets Alliance)Jan 14, 2026
We don’t see an account under this information, but we’d still like to address your comment. Our pricing is competitive within the precious metals market and reflects factors such as secure custody, insurance, liquidity, and buyback support. Unlike big-box retailers, we also provide the ability to sell your metals back directly through us when you choose. If you’d like to discuss pricing or services in more detail, our team is always happy to help.
Susan L.
Very helpful in transferring money out of my account back to my bank
Response from GBI Direct (Formerly Hard Assets Alliance)Jan 16, 2026
Thanks for taking the time to review us Susan!
Mark J.
Your customer support folks are really good. They respond fast and are quite knowledgeable. Your clients need to know the procedures and rules for selling assets AND the rules for transferring resources in and out of your custody. I’ve been a client for years yet I didn’t know you can only send assets back to the exact same account as the initial funding. Recommend you send a simple and concise redemption procedure.
Mark B.
HAA lost a funding wire transfer for over a week before finally finding my money. Delay cost me entry into silver trade just prior to recent run up. Very frustrating and costly for me . . . Mark
Response from GBI Direct (Formerly Hard Assets Alliance)Jan 14, 2026
Hey Mark, In situations like this, delays can occur when a wire is sent from a bank account under a different name than the precious metals account. Our compliance and verification policies are in place to protect our clients and their funds, and in these cases additional review is required before funds can be credited. We understand how timing can impact trading decisions, and we regret the inconvenience this caused. If you’d like to discuss this further, our Compliance Team is always available to assist.
David
Quick and easy
Ted W.
Very helpful in arranging change in 2FA.
Odillon L.
Simply It was an easy transaction. No hassle. info self evident easy to get through