GBI Direct (Formerly Hard Assets Alliance)Reviews of gbidirect.com

Have had PM IRAs with HAA/GBI for well over a decade and it's always been a pain to send random fee cash amounts through Entrust to GBI so that storage fees won't be pulled from our government limited tax advantaged IRA contributions. While trying to change our address (also a huge PITA) I was briefly excited to find that they now allow you to have storage fees charged to a credit card instead, which SHOULD have made life much easier. We set up our credit cards with GBI (which was yet another PITA requiring multiple calls and customer service interventions) and were assured that when our existing fee balances reached zero, our storage fees would be charged to our credit card. Unfortunately, that's not what happened. Instead GBI stole our tax advantaged IRA contribution cash to cover fees BEFORE charging our credit card. When I logged in as silver pulls back into the $50s again, I found that my IRA cash was gone. I scheduled a call with Sidney Glent to discuss this travesty today, 10/20/26 at noon because (1) I want my IRA cash assets back, (2) I want to make sure this is corrected going forward and (3) if they are stealing from all their clients' retirement assets BEFORE charging storage fees to their clients' CCs across the board, the class action lawsuit and brand reputational damage could be company destroying and warrant my moving all my assets out of this company. It's now 1:00pm and I haven't heard from Sidney despite 2 direct follow up emails, nor from anyone at GBI despite forwarding my scheduled call confirmation to their broad customer service email and requesting a call. My next call will be to an attorney to begin initiating discovery on a class action lawsuit. No one should be doing business with this company until they get their act back together. Also, their storage fees seem to be near the high end of the industry... but at least you get absolutely NO customer service for your money. 😄🤦 This is just embarrassing. Their "Trust" is being "pilot"ed directly into the side of a mountain 🏔️.

No wonder they offer you $2,000. to introduce a new client. By the time you finish paying their fees, you won't have much left over. UPDATE: If you move metals they don't provide an estimate in advance then rip you off BIG TIME. If you try to close your account they simply ignore your emails. Absolute WORST customer service.

The website is clean & efficient. I was sold when I saw Jim Rickards' endorsement. Jim needs to update his $2000/oz gold article ;) Travis Rager deserves a raise. He was professional, informational, efficient, warm - the whole package. Critically, he listened and responded appropriately. New VP of Communications?? Yes. I look forward to a long relationship with Travis and GBI.

Sidney did absolutely everything within his power to provide me with the information I needed - and facilitate my transaction. Outstanding customer service!

Jennelle was very professional, patient, and informative and she answered all my questions. I would definitely recommend your service because of her service. Thank youy.

I am relocating and called GBI Direct on May 20th to find out the cost of shipping eight (8) American Silver Eagle Monster Boxes to their NY vault. Several years earlier, I had purchased these metals from GBI Direct, and had had them delivered to my home. All the Monster boxes still had the original US Mint seal intact, and additionally, 7 of the 8 were still in their original cardboard shipping box. I was told GBI does NOT offer a service to ship previously delivered precious metals back to them for storage. Within an hour of that telephone conversation, I received a call back from the same GBI customer service gentleman who informed me that while everything he told me was true, he had spoken to one of his supervisors, and that GBI would probably make an exception for me. I was to expect a telephone call the next morning. The following morning I received a call from a different customer representative, who identified himself as working in GBI's Wealth Client Services. He queried me about my metals, and afterward concluded by telling me I had a "90%" chance of GBI accepting my metals. He told me he would call me the following morning. The next morning he called to confirm GBI's acceptance. He requested photos of the Monster Boxes and of my government - issued ID. After acceptance of the photos, he then coordinated a drop off appointment at a local Brinks facility for me on May 29th. There was no shipping or handling fee from Brinks. On June 3rd, he notified me that my eight (8) Monster Boxes had been positioned in to my account at GBI. Apparently, GBI Direct set up a new department a couple of years ago called Wealth Client Services, specifically to handle clients with larger accounts and transactions. I have been purchasing and storing precious metals for over 11 years with three (3) different companies and this level of service was completely beyond my expectation.

I was terribly stressed regarding the transition of my non IRA account over Memorial day weekend. I contacted GBI on Monday regarding my IRA account. Samantha personally walked me through what I needed and expedited the funds I was requesting. I have decided to remain with GBI instead of transferring to a different Gold and silver IRA account,

The process of acquiring gold is efficient and the staff is good but often they seem to be unwilling to spend extra time with customers