An American icon, Fender was founded in Southern California and has established a worldwide influence that extends from the studio to the stage—and beyond. Everyone from beginners to the world’s most acclaimed artists have used Fender instruments, amps and gear, making the company not only a revered industry leader but a cultural symbol that resonates globally. Nearly seven decades since founder Leo Fender built his first electric guitar, Fender’s reach transcends instruments and accessories, encompassing a range of innovative digital experiences that fuel musical expression and serve players at every stage–on every stage.
Fender Musical Instruments Corporation (fender.com) has 555 customer reviews on Five Star Index, with an average rating of 4.2 out of 5.
Also known as
Fender Musical Instruments, fender.com
Website
fender.com
Category
Music & Instruments
Location
Phoenix, Arizona
Listed on Five Star Index
2026
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The company replied to 75% of reviews.
Latest
Most recent review: October 2026.
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I recently bought a fender strat, I was very pleased with the workmanship ion the guitar, this is an American Lonestar model. Pickups were great, one fault for me is the basic tremelo system, I would think by now they would have improved this.
Thanks for a great Instrument.
MT
Mr.Tom
This is how Fender treats not only there long term customers, but also STAKEHOLDERS.
This is an update regarding the reply that Fender just sent today 11/2025. I made this post in 2011 - SEVEN YEARS AGO and they just replied? That very much validates my original post. Thank You
Original post: 2011 below:
I've been a songwriter/composer since 1984. Fender used to be a great company in regards to folks that work in music production like myself. However those times are long gone. I needed some help in regards to an acoustic guitar that was around the $350.00 price point. I thought, that seeing how I was in good standing "for years" with Fender, that I could review this acoustic guitar in regards to a one-on-one sponsorship in exchange for an review, or at least.. maybe a discount for purchase. Now, up to this point, I have co-written music with some notable people in the past years, and I was moving more in to writing commercial licensed music (which last year, I secured MANY solid non-exclusive licensed deals). One of the marketing senior management "team members" referenced that what I was doing could be considered as "unethical" and was 100% rude and insulting. Even though I had a business relationship with Fender again.. in the past... FOR YEARS.. that did not matter at all with this and other management. I could of bought the acoustic guitar outright with out any issue, but because my idea was so rudely and disrespectfully kicked aside like trash, I actually "SOLD" every bit of Fender equipment that I had. But not before..... I tried MANY TIMES sending email to their customer relation email address in regards that I wanted a meeting with other senior leadership team members.. still nothing.. not one concern one bit!
Response from Fender Musical Instruments CorporationNov 21, 2025
We’re so sorry to hear we missed the mark! That's definitely not the Fender experience we want you to have.
We know some time has passed but we hope that you will give us another opportunity in the future and our Gear Advisor team would love to help you with any questions or issues you may have.
Thanks for giving us the chance to do better!
The Fender Gear Advisor Team
FR
Frank
Fender Bender
I bought a new 'American Professional' Fender this year and, straight out of the box, it needed to be repaired due to poor quality control. These guitars have had another Fender re-package and re-name in line with another Fender price increase. The word 'Standard' has been changed to the more acquisitive 'Professional', no doubt to instill a sense of inadequacy in 'Standard' instrument owners and tantalise them into 'upgrading'. Classic Bernaysian advertising. The quality is more or less the same between 'Standard' models of recent years and 'Professional' series of the present.
The good news is there isn't exactly a shortage of used instruments around (although in response to Fender's price hikes, many private sellers of used Fenders are now taking the p!ss with their asking prices too, dusting off that old Fender in the attic and calling it 'vintage'!).
Anyway, after years of being a loyal customer (I bought my first new Fender 30-odd years ago after saving for months) I've had enough of yet another US corporation being increasingly greedy selling products whose design hasn't improved a great deal since they came out in the 50s. The whole 'America is the best' palava from the USA in general - politically and commercially - is wearing a bit thin post-911, post-Iraq, Libya, Syria, Clinton, Trump etc. Give us all a break guys....
Whilst the customer service was good, it honestly ruined the enjoyment of having to send a new, expensive instrument off for a month for repair right after buying it. Considering that the America-is-great advertising hype is being used on American made instruments to justify the huge price tags, it beggars belief that they can't even get the basics of the instruments right before they pack them in their American cardboard boxes.
Still more good news is the fact that there are other companies out there who, for less than the cost of a new American Fender will make you a hand-made, high-spec instrument using beautiful woods and active German electronics and set up to perfection using Plek technology. With Fender - mass produced guitars that come off assemly lines in tens of thousands - a large percentage of your money is being spent on a name and an advertising mythology constructed around it since the 50s.
Poor old Leo Fender - the man who originally made the instruments - died a long time ago, and in any case had sold Fender to CBS by 1965. Fender is now owned by various other corporations, including two Japanese companies, one being Yamaha.
ETHICAL BOYCOTT: With the US Government interfering in sovereign states around the world and stirring up war with any nation who wants to go their own way I've also made a decision to stop giving Fender Guitars my money on ethical grounds. The US government's support of Israel whilst it continues to murder unarmed Palestinians and attack sovereign nations in the Middle East is an example of where some of your money goes, via taxation, to the US government when you buy Fender. If Fender are serious about customer service then perhaps they might make a public statement condemning US government foreign policy, particularly as they operate in a global foreign market, not just a US one.