Ecwid by Lightspeed is a hosted cloud commerce platform used by hundreds of thousands of merchants in 175 countries, 50 languages and offers the easiest way to add an online store to any website, social site or multiple sites simultaneously. With Ecwid, you get everything you need to start selling online in minutes. Easily embedded into any web presence and leading POS systems, you can market, merchandise and sell products and services from multiple online stores with mobile management and point-of-sale integration anywhere at any time. Start selling now with Ecwid!
Ecwid by Lightspeed (ecwid.com) has 430 customer reviews on Five Star Index, with an average rating of 4.0 out of 5.
Also known as
ecwid.com
Website
ecwid.com
Category
IT & Communication
Location
New York, New York
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 13% of reviews.
Latest
Most recent review: October 2026.
Edits
Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
Score
This company cannot pay to remove reviews or change its score.
Ecwid is a great platform with a serviceable free plan that easily upgradable to pay plan at your need.
The service is fully customisable with the free plan already offering interesting features.
The custmer service answer quickly always offering you solutions to your problems.
A business plan entusiast.
LA
lali
It was exactly what I was looking for
We have a flower shop in Tbilisi with a delivery site lovelyroses.ge and around 18 employees working in it. We had been on Ecwid since July 2023 and up to today (February 2024), I am very happy with this decision.
For the last 8 years we were suffering on the Bitrix platform. Every little problem was a worry and a torture and costed money. Our site has dropped to the bottom of the rankings. For some reason, I was convinced that a custom-made solution was a way forward and kept looking for freelancers, who promised and did not deliver for years.
About a year ago, I accidently have come across Ecwid, being very skeptical of its possibilities to have what we needed. I had a list of customizable features I needed and it turned out Ecwid had most of them. There were some missing but Ecwid was already either working on them or took them into work (since they were all common sense ones). At the time of writing this review, February 2024, there still 2 of them being work in progress, expected to be available by summer 2024:
- In SEO - the way URLs are formed is not great, there could be many URLs to the same product
- Inability to edit some of the fields in the order after it has been placed
Definate pluses for me:
24 hour support during the 5 working days was very helpful during the set up phase (which did take a few months, since we had a fully working ecommerce site to move to a new platform).
Not knowing the best practices in e-commerce, the latest trends and it was easy to trust the professionals. I personally had to do a lot of work setting it up, adding new features etc. but I got a lot of knowledge from it too.
The support is very responsive on the issues that we have identified. Though it does take a long time get them fixed, it does get fixed eventually after lots of testing, which I can't say about anyone else we were working with.
There are constantly new features rolled out that we wouldn’t be able to afford to develop ourselves.
It’s very enjoyable using both the browser version and the mobile phone app to track the orders, open and manage the stock on a day-to-day basis.
The best thing for me is how independent I feel of any programmers whatsoever while having zero programming skills. I can just disappear from the business for a period of time, while occasionally reviewing the orders remotely. The team can address all the questions directly to the support.
PS. I had also looked at OpenCart in details. It had some advantages: you could manage several sites from the same admin panel, you bought the asset and it was years for years to come, but the response from the support team was so slow and the platform so confusing, it felt like it would take me months and months to understand it, all by myself. The interface also felt very dated, not as pleasant to use. Also, I did not want to go through the stress of implementing the updates. Since it was an offline product, to keep up to date, you'd have to upgrade every time they rolled out a new version, and form the Bitrix experience there are many bugs that you need to find yourself or find a freelancer to help.
KB
Karen B.
Great value for money and easy to set up and use
I'm loving Ecwid - been using the Business package as my ecommerce platform for 4 years now and I couldn't be happier. Such good value for money and I can do all the store setup and maintenance myself. No need for an expensive consultant.
EK
Esben K.
Fast and Esy Set-up, Many features, but SEO and Support is reallynot great.
Ecwid is fairly easy and fast to set-up. When corona hit us, we managed to lauch a webshop in a week. There are many great features and in our case we have not had any needs to pay any extra monthly fees for third party apps. The Business package cover more or less our needs. The fact that they live up to EU regulations is also a plus, as we dont have to think about update ourselves if soething change in the legislations.
BUT! The SEO is far from perfect. Escpeially if you have more than one language in your store. I pointed this out right from the beginning and they have still not solved these issues, and their attitude has not been well on this matter. Which for me is quite strange, as I believe the SEO most be the most important thing. There is a difference if you store is on the main street or in a back alley.
They have only in the last month added a sitemap and and ALT Text option, and it is still to early to say if they have made it correct. There are still huge problems with duplicate pages and canonical links, allthough I have lost count on how many times they have told me "It is solved now" and then shortly after "sorry, you are right, it is not working".
Support is fairly easy to get in contact with, but the problem with their support is when you have longer standing issues. They keep changing supporters, and every time a new shows up you will have to give them a sum up of what the issues are. And they very often give wrongfull information which you then ouu to them whereafter they say "sorry it will not happen again".....but you just know it will. Its like the supporters lack an understanding that this is a buisness for us, or at least it should be, if the shop could be found on Google. Once once supporter even asked me to contact Google myself and ask why there were problems with canonical links.....but hey sorry, I am quite sure that Ecwid are the ones who needs to get around Google, instead of Google trying to get around Ecwid. Ecwid simply have to make a shop that works smoothly with Google, the other way around will just never happend.
Its impossible to get in contact with any managers, or people who actually have the power to do anything about the issues. You are always stuck with supporters who can not take any decisions themselves. Once I tried to make them call me and I ended up with a student sitting in his parents home with the cap the other way around, who just said "Sorry, I can not tell you that", or "Sorry, I dont have this information". It just confirmed to me that they did not take my business very serious.
I have seriously been thinking on changing to another platform, but naive as I have been, I have been trusting their "It will be fixed soon" and now I have been in it so long that it will be a lot of time wasted. Ecwid is easy and you dont have to be an expert in IT or E-Commerce to get started which is great and I would give them 5 stars for that, but SEO I would give one star and Support 2 stars, so thats how I ended on the 3 stars.
Response from Ecwid by LightspeedFeb 22, 2024
Hi!
This is Rendelle from Ecwid by Lightspeed Customer Care team. Thank you for such a detailed review and feedback about Ecwid!
We understand the importance of SEO for your business, and please know that we are actively working on enhancing our SEO features to ensure they meet the needs of our users. Your concerns regarding multiple languages and SEO issues have been duly noted, and we are committed to addressing them to provide a smoother experience for you and all our clients.
If you're interested in exploring options for enhancing your website's SEO, we recommend referring to the following article: https://support.ecwid.com/hc/en-us/articles/207100509-Improving-SEO-for-Ecwid-site-and-store
Regarding your experience with our support team, sorry for any frustration or inconvenience caused. We strive to provide consistent and reliable support to our users, and we keep detailed records of all interactions to minimize the need for you to repeat information. We appreciate your patience as we work to improve our support services.
Once again, thank you for bringing these issues to our attention. Feel free to reach out to us by sending your questions and concerns to the following email address: [email protected].
JO
Joel
Awesome ecommerce for a simple site
Everything works perfectly, even had some very useful features that other well-known platforms do not offer. Has a very simple & intuitive dashboard. The site also did not crash when a huge surge of volume came through. Also very easy to setup, and friendly for beginners.
KT
Kathleen T.
Absolutely amazing customer service I'm…
Absolutely amazing customer service I'm having a time of my life with my store I sow would recommend yous to anyone starting up there businesses 😀
SS
Shandy S.
So simple and affordable
So simple and affordable!
I do wish I was able to re arrange the way I want items to be displayed, but otherwise LOVE IT!
TB
Timothy B.
Great for e-commerce
Great for e-commerce, they are only lacking UPS shipping link.
Response from Ecwid by LightspeedFeb 22, 2024
Hi Timothy!
This is Mariia from the Ecwid by Lightspeed team. Thank you for your feedback!
In Ecwid, we have a built-in integration with the UPS shipping service allowing you to offer real-time shipping rates to your customers during checkout. These rates are determined by your customer's shipping address and your business location.
You can find more information about the integration in the following article: https://support.ecwid.com/hc/en-us/articles/207807135-UPS
At the moment, we have a task to implement a feature which enables you to purchase shipping labels and assign tracking numbers from UPS directly in your Ecwid admin. Yet, there is no ETA, I'm sorry! I've added you to the waiting list, and once the feature is released, I'll notify you via email.
I hope it helps. Please feel free to respond if any questions arise!