Ecwid by Lightspeed is a hosted cloud commerce platform used by hundreds of thousands of merchants in 175 countries, 50 languages and offers the easiest way to add an online store to any website, social site or multiple sites simultaneously. With Ecwid, you get everything you need to start selling online in minutes. Easily embedded into any web presence and leading POS systems, you can market, merchandise and sell products and services from multiple online stores with mobile management and point-of-sale integration anywhere at any time. Start selling now with Ecwid!
Ecwid by Lightspeed (ecwid.com) has 430 customer reviews on Five Star Index, with an average rating of 4.0 out of 5.
Also known as
ecwid.com
Website
ecwid.com
Category
IT & Communication
Location
New York, New York
Listed on Five Star Index
2026
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The company replied to 13% of reviews.
Latest
Most recent review: October 2026.
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If I could give -5 stars, I would.
They increased the price of the subscription from 150 to 350. Once I canceled the subscription, even tho I still had 2 weeks before the renewal date, my website got shut down completely and I am now unable to access my data + I had to make a new shop instantly.
Scammers.
GO
GoGuitar
I deeply regret choosing Ecwid.
I deeply regret choosing Ecwid.
I subscribed to the Business plan expecting a reliable and reasonably flexible e-commerce solution. Unfortunately, I have discovered that even basic website requirements are not properly supported.
A simple example: Ecwid Instant Site does not allow you to add an ads.txt file at the root of your domain. This is a standard requirement for Google AdSense and online monetization. The required file is literally one line of plain text, but Ecwid provides no native feature, no server access, no usable workaround, and no technical assistance to implement it.
Even with a paid Business plan, the answer from support was essentially that nothing can be done and that I should integrate my Ecwid store into another custom website. In other words, for a basic technical requirement, the suggested solution is to rebuild the website elsewhere.
This is extremely frustrating. Once your site structure is built on Ecwid, you quickly feel locked in. Migrating to another service is time-consuming, complicated, and risky, which makes the lack of flexibility even more problematic.
With today’s AI tools, it is becoming increasingly clear that creating a custom website with the exact features you need is more accessible than ever. That is good news, and I intend to use that opportunity instead of continuing to depend on a closed platform that cannot handle basic requirements.
In my opinion, Ecwid is not a future-proof solution. If you need control, flexibility, SEO/monetization features, or even small technical adjustments, think very carefully before committing to this platform.
DM
Dave M.
Useless if you sell to the EU, illegal cancellation terms.
Useless if you sell to the EU. Doesn't handle VAT properly, doesn't handle mandatory B2B invoicing, and now they are totally unprepared for new EU withdrawal form requirements that come into effect in 2 days - they are "currently reviewing possible approaches for introducing this functionality, but implementation timelines have not been defined yet" - 2 days before this becomes law!
This is a consistent pattern, whenever regulations or logistics require changes Ecwid is unprepared for them and may implement changes (but not always, or not always sufficiently) months or years after the regulations come into effect.
Also - their annual plan automatically renews 90 days before it expires, but if you try to cancel it cancels immediately with no refund. So you can either cancel 90 days before and lose 90 days that you paid for, or you get locked in to another full year.
Just don't sign up to it, it's not worth the hassle, use Shopify like everyone else.
LB
Louise B.
The fast checkout gateways don't work…
The fast checkout gateways don't work effectively which is not good for any website
KZ
Krtek Z K.
Avoid like a plague
Avoid like a plague. After years of struggling, we are migrating elsewhere and I feel such an immense relief.
Yes, it's cheap. But that's about it.
- The checkout is years behind industry standard, it's simply horrible experience that will cost you customers. They can't do this integral part of experience right, which should be enough to ignore this product.
- We weren't able to make the purchase analytics codes work. It worked, they changed something, it stopped working. Multiple times.
- Once they plastered their logo all over our products. It was literally everywhere multiple times. Took weeks to solve.
- They made the plans more expensive AND then send an e-mail over the weekend that they will be basically shortening remaining period of yearly plans accordingly (how the F is this legal?!).
Maybe ok for absolute beginners to try something for a first time but if you want to build a business you probably want to do it wit reliable partner.
LF
LV Foam P.
They suck to put it lightly
They suck to put it lightly. Their interface is terrible and their customer service reps admit it doesnt work right. Just spent the better part of the last 2 hours simply trying to format the description of an item on my strorefront and the platform simply cannot handle it. Every press of the keyboard creates HTML code behind the scenes that messes up everything and you cannot fix it. You have to find a way to code with HTML if you want to use this platform. Good luck with that. And then simple changes will be a nightmare because it has to be in code from then on.
Seeing so many bad reviews here just confirms what I already know. Dont use them!!!! you will regret it
BD
Bebell Digital S.
STAY AWAY FROM ECWID IF YOU WANT TO…
STAY AWAY FROM ECWID IF YOU WANT TO PRESERVE MENTAL HEALTH!!!
It took us months to make sure we had completely merged all of our data and stores out of Ecwid, now owned by LightSpeed.
The name "Ecwid" should be changed to a new brand it no longer serves the chore values Ecwid was founded upon. This new parent company has no values when it comes to customers or users. USE AT YOUR OW N RISK!!
PRO:
The platform, UI, customer service and all the features Ecwid was founded on are still available which were the reasons why we made Ecwid our preferred eCommerce platform of all time. Ecwid was built for small business owners and stores, user friendliness, simplicity and efficiency. We are a Marketing Agency, small but still powerful, who decided to join Ecwid's Agency Program and into building a better and strong product to the market by bringing in an important amount of sub-users, customers and users.
You can look us up in the recommended Partners page:
CONS:
Since Ecwid was acquired by LightSpeed about 3-4 years ago changes started to take effect in portions up to today Feb. 6th 2026:
1) First they promised nothing would affect the current user accounts in the platform.
2) After the first year the eliminated all or most of the Ecwid's crew and announced that they would kick us all out!!! YES many of us, agencies that put a lot of effort and resources to get customers and choose Ecwid to work with instead of Shopify or Wix, etc.
3) 1 Year after they hold up to that promise kicking us out and replacing all of our brand names with theirs. This impact had a 99% effect on our business and credibility. Even after announcing the change to customers, they still cancelled while Ecwid kept some of them at a lower cost.
4) 1 Year after they just announced the free plan is now paid, like taking away candy from a baby... This is why "Trials" are for. You can't market "FREE FOREVER" and just decide you will now get people to pay you....You could have said well from now on, NEW USERS get to choose a paid plan cause you do not offer Free Plans any longer...in our humble and honest opinion. The fact that these decisions were taken means a lot.
5) Today They announce that they will add another 10 dollars to the subscription plans on top of the previous 30 dollars they had already dropped on its prices in the previous year.
CONCLUSION:
YOU DO NOT KNOW WHERE YOU ARE HEADED WITH THIS COMPANY!!!
Maybe tomorrow they say sorry, we no longer want to serve your country, location or group.... And you are left to rebuild everything from zero unless you accept to pay them more.
This looks and feels like a MAFIA behavior and NOT a provider looking for a long-time Honest Business Relationship.
WE ARE OUT BLEEDING AND HURT...We have wasted Months.....SAVE YOURS
We will survive this ofcourse.
Make sure you avoid this yourself and your business.
SS
Steve S.
I just dumped them after 1 week
I just dumped them after 1 week, I got a free website design from them via my domain host, they just barged in and dumpe this pretty basic design onto my domain and not looking or thinking I might hace links to pages on the back end of my site, even if I had no landing page. Caused me a lot of work this morning and yes, as others have said, its slow, and bloated with what they load onto your wordpress site... It was a waste of time as most free things are.