Diamonds Direct offers an unmatched selection of engagement rings, loose diamonds, wedding bands, gemstone jewelry, fine jewelry, and more. We are a true direct diamond importer, cutting out all the middle man markups. Our selection, education, warranties and guarantees create a no-risk shopping environment that is customer focused and flexible to ensure we maximize the customer’s budget and exceed their expectations.
Diamonds Direct (diamondsdirect.com) has 277 customer reviews on Five Star Index, with an average rating of 4.9 out of 5.
Also known as
diamondsdirect.com
Website
diamondsdirect.com
Category
Jewelry & Watches
Location
Charlotte, North Carolina
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 46% of reviews.
Latest
Most recent review: October 2026.
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Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
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Lou Verde in Austin; He was helpful, honest and sincere in getting me the best upgraded watch. We worked physically one on one, then finished the negotiations from 1200 miles away. Never did I question the agreement we settled on. I know that Lou, Seth and Diamonds Direct will back up with any service if needed. I will return to them Lou and Seth in the future for all jewelery purchases.
Kyle
CH
Cheryl
Great customer service!
We had tried to purchase jewelry at a different store, but too many mistakes were being made and we finally tried DD. Wanted to commend Dylan Papaleo for his fantastic customer service in helping us to find a gorgeous anniversary band. He was attentive but not pushy at all, and kept us updated on the ring's status. What a difference! We couldn't beat the price nor the customer service. Very pleased and I will recommend and purchase in the future.
RO
ron
Jordan @ Mt Pleasant is an excellent representative
Jordan @ Mt Pleasant is an excellent representative--wonderfully grounded, composed, patient & most pleasant natural demeanor & candor, so pleasing. My time observing other sales staff was no less impressive.
RS
Richard S.
A fantastic representative (for a change)
I had the absolute pleasure in dealing with Diamond Direct's representative Ginny. After multiple attempts, and failures, in attempting to place an online order, I went to the "chat" box where I encountered this wonderful lady. We both continued to encounter the same issue I had been experiencing, and she suggested she call me to try and work through the problem. I agreed. Though it took longer than we both expected her patience and guidance enabled me to complete my order. Ginny certainly went above and beyond any sales representative I have required assistance from. I am so grateful to have lucked into having her respond to my initial "chat". She is a credit to diamonds direct and I hope her performance review will reflect this. 10/10, and five stars.
MB
Matthew B.
World class customer service
Madison was so helpful with my application process for financing. I was having troubles on my own and she was too happy to help. I called Wells Fargo and they weren't able to help, but she came through. She was polite and helpful and most of all, actually wanted to help me. Wouldn't want to deal with anyone other than her in the future.
MR
Michele R.
Loved my experience with Leslie
I went to the location in Dallas and Leslie Greco was who helped me. When I went I had no idea of which commitment ring I wanted and had little experience with jewelry in general. Leslie went out of her way to help me and show me around. She spent lots of time teaching me about diamonds and all things about rings! She never pressured me about any particular ring or price range, which I loved. The ring I chose had to be made and I was very reluctant about how it would turn out but she explained everything to me to calm my fears!! My ring turned out better than I could have ever imagined! If you are looking for jewelry and need someone with tons of experience, lots of patience, super kind, and very helpful then go see Leslie!!! Great experience.
Response from Diamonds DirectNov 27, 2024
Hi Michele - We’re so glad Leslie took wonderful care of you! Customer service and satisfaction are huge priorities for us at Diamonds Direct, and we are thrilled our team could exceed your expectations. Thank you for taking the time to share your experience. We hope you visit us again soon!
OV
overjoyes
Heather & Vanessa were so helpful and…
Heather & Vanessa were so helpful and easy to work with. The jeweler Stu, worked his Majic and I had my jewelry back in no time. Thank you so much for always making me feel welcomed and valued.
Response from Diamonds DirectNov 27, 2024
Thank you for taking the time to leave Diamonds Direct a review! We’re fortunate to have Heather, Vanessa, and Stu on our team and will be sure to pass along your kind words. We hope to see you again soon!
BM
Brandon M.
Knowledgeable but terrible salesman
My girlfriend and I came in Saturday morning shopping for an engagement ring. Matthew Clements was our Diamond expert. My girlfriend and I entered very open minded, neither of us knew what we were looking for exactly, I had a vague budget, but my girlfriend is not the type to be moved by large diamonds, how pure the gold is, or how unique the cut may be. Matthew was very knowledgeable, and as we shopped, he kept trying to tie in his and his wife's story into our ring shopping experience, on the surface there is nothing wrong with that, but it was obvious to us he was trying to align his relationship with his wife with ours. At the beginning of our ring shopping experience, his wife was "very picky and designed every detail of the ring" and at the end his wife was "just like your girlfriend, easy going and not very picky". Early on he called my girlfriend "plain" because she wasn’t wearing makeup and didn’t have her nails done (she's a nurse and isn't allowed to have fake or long nails and the constant washing of hands does not lend itself to palm olive-hand-model looking hands). Matthew also kept referring to my girlfriend’s hands as "paws" and I know he wasn't insulting her, but after that "plain" comment, that also rubbed me the wrong way.
When my girlfriend was asked to step out of the room so that Matthew and I could speak about price and how soon I would receive the ring, he kept pushing a financing plan where I would have to open a Wells Fargo account, I was not interested in opening a Wells Fargo account. Matthew also tried to sell us on a certain brand of band, we liked that brand’s bands and never asked to see other band options, but he tried his best to sell us the Diamonds Direct flavor of the week.While him and I spoke, he was pushing a particular diamond and when I said I would have an answer next week he kept doing the age-old salesman tactic of "well I can’t guarantee this diamond will be here next week unless you put money down today”, charming Matthew. My girlfriend doesn't want a natural diamond, each time we brought up lab made diamonds he would wave us away and talk about their deprecating value, how natural diamonds are "unique and natural like your love", and that “you just don’t want that”. He simply would not consider selling us a lab diamond, lest he be some fool’s gold peddler at a bazaar praying on some distant traveler’s ignorance.
Response from Diamonds DirectNov 14, 2024
Hi Brandon - Thank you for taking the time to leave Diamonds Direct a review. This is not the service we strive to deliver and our management team would like to personally reach out and learn more. Please email us at [email protected]. We hope to hear from you soon.