In 2010, Allurez was founded by Raphi to make the jewelry shopping experience special once again. Upon researching the industry, he discovered that most jewelry sold in stores was made overseas with inferior quality to jewelry made in the USA, and was sold at extremely high prices.What Raphi did next was launch Allurez for the jewelry customer to go directly to the source, and hired the best designers and jeweler's in the industry. By doing this, Allurez revolutionized the jewelry shopping experience with exceptional quality at affordable prices. Customized for you and filled with true and sentimental value.Since then Allurez has grown to a household name and is now one of the fastest growing jewelry brands in the US. Allurez is featured in the press at Brides, the Knot, Cosmopolitan and many more.THE COMPANY NAME WAS DERIVED FROM THE WORD ALLURE.The Z was added to be a metaphor for the beginning of the alphabet to the end, jewelry is meant to be eternal and last a lifetime. It symbolized the love from the start and is to remind you each and every day.
Allurez (allurez.com) has 537 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
Also known as
allurez.com
Website
allurez.com
Category
Jewelry & Watches
Location
new york, New York
Listed on Five Star Index
2026
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The company replied to 9% of reviews.
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Most recent review: October 2026.
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My wedding was right around the corner and because I initially had very little time to plan I realized I still had no wedding ring. I found a beautiful ring with stones that were quite large and of very high quality for their price. Because my wedding was so close, I needed to get the ring next day, and Allurez went out of their way to make it happen, and the ring was ready the next day. It was like magic, and so was the look of the ring- it was perfect for the occasion. Not too showy but stones definitely stood out, yet were delicate enough to symbolize the innocence and beauty of a first wedding. It was fit for a princess. I highly recommend Allurez for quality, price, reliability and delivery.
PA
Paula
Poor quality jewellry
The 2 rings I bought from Allurez were very poor quality. 2 stones fell out only a month after receiving them. I had the rings assessed by a local jeweller who found a long list of faults with the rings, including that the gemstones weren't even as advertised (these rings were a gift with my children's birthstones). I requested a refund from Allurez, they offered free repair of the broken ring. But this would've involved me paying for shipping both ways - not free at all and I live in England. When I sent through a strongly worded email requesting a refund as the rings weren't as advertised, the company stopped answering. Thankfully I paid for the rings on a credit card and the credit card company have refunded the money to me - after a lengthy process. A very stressful exercise that thankfully I'm almost at the end of - 8 months after ordering. Don't risk buying from this company.
Response from AllurezOct 28, 2016
At Allurez our customer satisfaction is our number one priority! Our award winning customer service team goes above and beyond to make sure every single customer is satisfied and becomes a lifetime customer. The information in this review is false and defamatory. We stand behind everything we sell 100%! If you have any questions or concerns please email us at [email protected] or call us at 800-554-3509 and we will make sure you are one of our thousands of satisfied customers.
LU
Lizzy U.
Great product, service, great prices
I have nothing but good things to say about Allurez. My fiance bought my engagement ring there and he said they had the best price for the style I wanted (they don't have the mark-up that brick-and-mortar stores do). I was absolutely thrilled with my ring (and also thrilled that we didn't have to take out a second mortgage to afford it)! Customer service was also prompt, polite and helpful when I asked about an appraisal for insurance purposes. I would definitely do business with Allurez again!
GS
Gary S.
I really like it a lot!
When I saw the diamond heart lariat at allurez.com I instantly made up my mind that I want to buy this. This piece looks so beautiful in white gold and goes with so many of my dresses. I really like it a lot!
BE
Ben
So easy to work with and possibilities were endless!
I loved working with Allurez to plan a custom engagement ring for my fiancé. She had showed me about 100 rings she liked love the years and I had kept most of the pictures but when it came to choose from her hints I was clueless! Allure gave me 1 on 1 attention and went through all the photos I had to help create the most beautiful and perfect ring! I am forever grateful for how they helped make the engagement to my soulmate so special!
Thank u!
JA
jaca66
Great products
Best offer of wedding jewelry you can find here. Professional service, quick delivery, pleasant stuff... Recommended to eveyone who wants to buy something with a good quality, easy way to pay etc.
AZ
Azur
All what you need is Allurez
"I am very pleased with the diamond cross necklace that I bought from Allurez. It looks a stunning, and much better in person. The customer service was exceptionally great as well. I recommend them to all my friends."
ML
Megan Leanne H.
I will never shop with them again!
UPDATE: I ordered and paid for a 14kt white gold ring. It has tested as a 10kt ring. The reason the claws appear to be obscuring some of the stones is that several of the stones are smaller and less karats than what we ordered. Several of the sapphires are also severely discoloured and poor quality. The ring has simply been melted and bent to accommodate several smaller stones. Finally, I ordered a size 7 and it is a size 8. I have taken the ring to the jeweller and they are now saying it will be cheaper to build me a whole new ring using the ok-quality stones I have.
After two months of correspondence, the best Allurez offered me was a $50 in-store credit. They attempted to call me once, which I missed because I was working, and then sent me an email stating that I seemed unwilling to speak to them. I asked my American Express to open a private inquiry, which has been ongoing, but the update letters continue to say that Allurez has been unresponsive.
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People of the internet, please please do not make the same mistake as I did and order the most important jewellry of your life from this store.
My fiancé and I are getting married in June and we ordered my wedding band from Allurez.com. It is the cathedral 14kt white gold wedding band with diamonds and sapphires. It cost us $1200 after the $75 customs charge.
After we placed our order, they emailed me and said that they needed me to email them pictures of my driver's license and my American Express in order to verify that I am real. I was not comfortable putting this on the internet, so I called their customer service department instead. They put me through a series of questions and confirmed that this was enough to process my order. However, the next day, they said that it was not in fact enough, and that I still needed to send the pictures. Against my better judgement, I did so. The next day, I had another email from them saying that they needed copies of my most recent utility bills as well to verify my address (despite it being on my driver's license). Also against my better judgement, I emailed them copies. They then assured me that my order would be processed within 5 to 7 business days. It took them 18. Just to process! I am very glad we ordered so far in advance or someone could have had a terrible wedding day.
Unfortunately, it does not end there. The ring arrived and it is in completely unacceptable condition. The engraving on the inside that is supposed to be script font is in huge capital block letters. It also looks like they started engraving a second word (got three letters in; "COO") and then stopped. They did not stamp the ring with 14kt either. Furthermore, while these things are easy to hide on the inside, the claws on the setting are too large for the stones and are almost completely obscuring them from view.
When I called customer service asking them if I could please pay to ship it back to them so they could fix these issues, they said no. The best they could do was offer me a $25 in-store credit. Well, I gently told them that I would never be purchasing from them again. They let me know that they are not the jeweller, just a customer service, so there is nothing they can do for me. When I tried to continue speaking with them, the rep cut me off and told me to just send them an email.
Luckily, I have found a local jeweller who is going to help me correct my wedding band before the big day. They are also going to test for real gold and stones, as I do not have confidence after my experience that everything will be as expected.
Their rings look pretty online, but please do not make the same mistake as I did. Shop local or with larger franchises.
Response from AllurezJul 29, 2016
At Allurez our customer satisfaction is our number one priority! Our award winning customer service team goes above and beyond to make sure every single customer is satisfied and becomes a lifetime customer. The information in this review is false and defamatory. We sell jewelry with at least 14k gold, and have never manufactured or sold 10k gold, and never will! We only sell jewelry with high quality diamonds, gemstones, and precious metals, and we stand behind everything we sell.
If you have any questions or concerns please email us at [email protected] or call us at 800-554-3509 and we will make sure you are one of our thousands of satisfied customers.