In 2010, Allurez was founded by Raphi to make the jewelry shopping experience special once again. Upon researching the industry, he discovered that most jewelry sold in stores was made overseas with inferior quality to jewelry made in the USA, and was sold at extremely high prices.What Raphi did next was launch Allurez for the jewelry customer to go directly to the source, and hired the best designers and jeweler's in the industry. By doing this, Allurez revolutionized the jewelry shopping experience with exceptional quality at affordable prices. Customized for you and filled with true and sentimental value.Since then Allurez has grown to a household name and is now one of the fastest growing jewelry brands in the US. Allurez is featured in the press at Brides, the Knot, Cosmopolitan and many more.THE COMPANY NAME WAS DERIVED FROM THE WORD ALLURE.The Z was added to be a metaphor for the beginning of the alphabet to the end, jewelry is meant to be eternal and last a lifetime. It symbolized the love from the start and is to remind you each and every day.
Allurez (allurez.com) has 537 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
Also known as
allurez.com
Website
allurez.com
Category
Jewelry & Watches
Location
new york, New York
Listed on Five Star Index
2026
About these reviews
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The company replied to 9% of reviews.
Latest
Most recent review: October 2026.
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My son's engagement ring shipped later than expected but I give 5 stars because our customer service rep, Bryan, walked us through the waiting period, continually checking on the order progress. He made sure the ring was received in timely fashion and was so professional. When the ring arrived, my son was completely satisfied. It's beautiful!
SM
Stephanie M.
I loved these earrings
I loved these earrings. The packaging was beautiful. The earrings came in a lovely box, It felt like receiving a gift, I highly recommend Allurez to anyone looking for high-quality, beautifully crafted jewelry. Whether you’re buying a gift for a loved one or treating yourself, you won’t be disappointed.
Overall, my experience with Allurez has been fantastic, and I look forward to purchasing more pieces from them in the future.
AC
Angela C.
Beautiful quality
The jewelry box is gorgeous! I chose it as a birthday gift from my husband for me, and it's everything I could have hoped for.
HC
Happy C.
Timely shipment
Timely shipment - quality product
HE
Hayley E.
Longtime happy customer!
I own many pieces from Allurez. My most recent is an opal and diamond ring to celebrate the birth of my fifth baby in October. It’s a beautiful piece that goes nicely with my other jewelry. There was an issue with the delivery company but Allurez immediately addressed it and I had the ring in hand the following day. Highly recommend!
PM
PATRICIA M.
Tungsten Ring
Purchased Tungsten ring for my Sons Bday!
Amazing piece of jewelry. Quality and style classic modern durable strong craftsmanship
Customer service exceptional !
Communication re sizing prompt and efficient!
Great experience!
SH
Sherry
Best jewelry company!!!
Allurez is one of the best companies I have ever used!!! Each time the customer service is excellent, all products have great quality, and very fair pricing. All my friends and family only use Allurez for purchasing any and all Jewlery.
MW
Mark W.
TERRIBLE Experience Ordering A Wedding Band
I ordered (and paid for) a wedding band, which the site indicated was readily available. After not hearing anything from them for several days, they informed me that band wasn't available at that time, and offered me a replacement, which wasn't suitable. I told them that I wanted to cancel the order, if they couldn't fill it within a reasonable timeframe. They ultimately sent me a USPS tracking number and said the ring would go out the next day, but USPS indicated they have still not received the ring. I sent them two emails demanding they cancel the order and refund my money, but they didn't respond to either. I filed a complaint with both the BBB and through PayPal (how I paid for it). Finally, apparently as a result of my complaints (and a full month after I placed the order), they told me that USPS had lost the order, but they could replace it. I told them, again, that I wanted to cancel the order and get refunded. They informed he that had processed the refund, which is now reflected in my PayPal account.
This company's behavior throughout this process was, at a minimum, terribly poor customer service (due to unresponsiveness, failure to identify/investigate the USPS issue, etc.) and boardline uthetical. The fact that they eventually refunded my money in no way changes my opinion of them, for all the reasons I've indicated.
Response from AllurezAug 5, 2025
Thank you for sharing your experience. At Allurez, we strive to provide excellent customer service, and we’re sorry to hear that your order process did not meet your expectations.
We understand your frustration and sincerely regret the inconvenience you experienced. However, we’d like to clarify that your ring was shipped, and the tracking information was provided promptly. Unfortunately, once a package is in the hands of a third-party carrier like USPS, delays or issues on their end are outside of our control.
That said, we were more than willing to replace the ring for you, but we fully respected your decision to cancel and request a refund. We’re glad that refund was successfully processed and reflected in your PayPal account.
We appreciate your feedback, as it helps us continue to improve our communication and service. If you have any further questions or concerns, our team is here to assist.