Horribly run corporation. A lot of “beauty biz professionals” and a facade of glamour, but a flimsy operations foundation. They outsource online customer care and use outdated chatbots. Customer care associates speak at such a low volume that they're unintelligible, and they hang up on you when you tell them this.
BR
Brit
Did Not Receive Free Gift with Purchase, Actually
Ordered the Beekman Bloom Cream, specifically because it came with a free travel size of the Beekman Milk Drops, as a treat myself purchase for my birthday. When my package arrived it was only the Bloom Cream. I contacted customer support and they advised that they do not re-ship gift with purchase items. Now I am out the free item. I was supposed to receive as part of my purchase because Ulta’s shipping warehouse doesn’t know how to properly QC a package. Extremely disappointed and will never order from Ulta online again. If they don’t have it in stock nearby I will shop elsewhere.
I am a Diamond member who spends thousands of dollars a year at Ulta, and the handling of Ulta World ticket sales was incredibly unprofessional and deeply misleading.
Ulta officially stated there would be no queue for ticket sales. That was false. I was placed into a queue for over an hour, and by the time I reached checkout, tickets were gone—despite Ulta’s claims.
Ulta also explicitly stated tickets would be limited to one per person. That was not enforced. Multiple individuals were able to re-enter the system and purchase additional tickets, while many loyal customers never had a fair chance at even one.
To make matters worse, influencers were given undisclosed early access codes minutes before tickets went on sale—information that was never shared with the general public. This created an uneven, misleading, and unfair purchasing environment.
This event was heavily marketed as an opportunity for beauty lovers and aspiring creators, yet access was quietly prioritized elsewhere. Whether intentional or not, the lack of transparency is unacceptable.
What’s most disappointing is the complete silence from Ulta afterward. No acknowledgment. No accountability. No explanation. For a brand that prides itself on customer loyalty, this experience felt dismissive and careless.
Ulta World was misrepresented from start to finish. Loyal customers deserved honesty, transparency, and a fair process—and we received none of those.
DA
Dr. A.
I am truly tired of the racism
I am truly tired of the racism, not been seen, not been heard, not been valued.
This is Dr. Allison Haughton-Green, medical doctor and CEO of my medical practice here in Orlando, Florida.
On Saturday, January 24, 2026 I placed order M198305898 on ULTA’s website for $192.08 + $ 16:36 = $208.44. All 4 items I purchased had a promo Mix and Match! Select Skincare Buy 1 Get 40% off valid through 1.24.26.
On three of the 4 items in purchased, the discount worked. You put one item in the cart, the online store showed the full price. You add another item, you see the discount price for both.
However, the discount did not work for La Roche-Posay Toleraine Double Repair Face Moisturizer UV SPF 30 SKU #2503390 It charged me full price for FOUR of this item.
The discount ended January 24, 2026 so I completed the purchase even through I was overcharged by $21.60.
I could have picked up my items on Sunday, January 25th but I know Ulta is busy on the weekends. I did not have time to wait in line and I know my going there was not just a simple picking up of my order. There was an error. I was to be refunded for being overcharged.
So I deliberately waited until today, Monday, January 26th at 1:45 pm to go to pick up my items and ask them to refund me the $21.60 I was overcharged. The store was virtually empty. No one waiting in line to check out. I am expecting to be in and out within 5 minutes. My receipt clearly shows I was over changed.
The team member who I first spoke to claimed that the discount for one product was reflected to the discount of my other products. I asked for the store manager. Then Alanis came over and asked what was the problem. She does not ask me my name, apologize for the inconvenience and assure me she is here to help find a solution.
I showed Analis my receipt on the phone and pointed out the error with the purchase La Roche-Posay Toleraine Double Repair Face Moisturizer UV SPF 30 SKU #2503390.
I was charged $107.96 for 4 = $26.99 for all 4 times. 2 of the 4 products should cost me 40% of $26.99 or $26.99 - $10.80 = $16.19 each.
Alanis’s reply to my request to have my credit card credited for the overcharge is “you need to call customer service”.
I asked La Roche-Posay Toleraine Double Repair Face Moisturizer UV SPF 30 SKU #2503390 why do I need to call when you are the manager of a store that filled my order that was there to pick up and there was an overcharge?
I asked Alanis why she could not call customer service while I was there and help me? I said no one is the line, the store is practically empty, all the associates as talking to each other, so why are you giving me such deplorable customer service, handing me my order and telling me to fix my own problem?
So she called ULTA customer service, asking if the product in question was on sale? She was put on hold twice. I wait. She waits. There is not apology for my inconvenience.
Remember, I am nobody. My time, my money, my refund, they all do not matter to Alanis. This is exactly what racism looks like.
It is now 2:01 and I have to be at my office 2:15 pm to change or see my patients. I asked her how much longer it will be. She does not answer. Now at 2:05 pm she puts the call on speaker phone. I can barely hear the
person on the line with a strong filipino accent. Her name is “Jennifer”. She verifies my name, telephone and email. She confirmed that the La Roche-Posay Toleraine Double Repair Face Moisturizer UV SPF 30 SKU #2503390 was indeed on sale. I said even it did not show it on her end, my receipt said it was.
Jennifer from customer service told she has to escalate my request. I have to wait 24-48 hours for her to email me.
RACISM hurts. Your patronage to Ulta for over 10 years, your energy, your money, your credit, none of it as valued by anyone at that store today Monday January 26, 2026 1:40 pm - 2:05 pm.
It is 3:42 pm and “Jennifer” from the Philippines who was to email me right away still has not sent an email as promised.
Why I am devalued, I share my story. I give my testimony. I speak out because RACISM, being treated less than, is not just, right or fair.
My complaint will go to the office of the President of ULTA. I am requesting a FULL refund for my order. My time is precious. My time is valuable. My time matters. Justice matters.
Allison Haughton-Green M.D. FAAP
BF
Bibi F.
Humiliated, Insulted & Harassed While Working
While working in the store last week jan 21-22 I felt so uncomfortable due to one male who constantly gave me looks and his energy was clearly of someone who didn't agree with me being at the store. On the 22nd of January as I was leaving for the day he was near the front door of the store and stated that there were store merchandise inside my bag . I was shocked not only that he would insinuate that but also the fact that he so boldly and loudly said it in front of everyone in the store . After I said excuse me to be sure I heard him correctly he followed up by saying is there anything we sell in this store in your bag. As a woman approach she then ask to search my bag I happily gave her my bag to search . Nothing was found in my bag because I am not a thief . However the embarrassment I felt from being insulted by him accusing me of stealing was so overwhelming that I was not able to return to the store to complete my job assignment. I feel so humiliated. None of the other ladies I work with were ask to be searched . And one lady would wear her bag on her throughout the entire day of work . m
e being the ONLY woman of color most definitely doesn't make me feel any better . I would not recommend services at the Corpus Christi Texas store all because of the unprofessionalism of this guy. He makes it an uncomfortable place to shop and work
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JP
Jared P.
Scam Prices Listed
I placed an order online for cologne. My card was charged an order was confirmed. The next day I recieved an email that my order was being cancelled because the price listed was an error.
RA
Renee A.
CORRUPT MANAGEMENT but helpful staff
I and my daughters are regular Ulta consumers. I have frequented the ULTA Benton Harbor store for years and have for the most part no complaints. Staff and management alike have been helpful and accommodating. I was in the store Monday, 1/19/26, made a purchase and left my brand new Isotoner gloves at the store. I called and spoke with Bella who took the description and reported that yes, they were there. I asked her to put my name on them and that I would be in the following day. I arrived and went to the check out counter, where two (2) young staff, who had been stocking, assured me that they were aware of the gloves but that they were aware that they had been put in the safe and would need to call a manager to open the safe. Casey approached and, without looking, stated that there were no gloves in the safe and that she had no idea where Bella would have put them. I asked her to look in the safe again, please and after much, unexplained, hesitation she walked to the counter, bent over and looked, declaring that there were no gloves. Oddly she did not even pretend to look under or near the registers, call the employee and/ or the manager who closed the previous evening. After much insistence she did make the "motion" of texting the HS student she did "not want to interrupt as she was in Marching Band practice" in the midst of a polar vortex when ALL schools in the area were closed due to dangerously low temperatures. Outside of the loss of my gloves and the strange behavior of the manager it makes one wonder what else may be missing from your store safe without explanation or accountability? The owner/ corporation should be most concerned at the dishonest behavior exhibited by a member of management in front of staff who reported honestly but contrary to her own. Note: I have made attempts to contact ULTA corporate headquarters in order to share my concerns on a call that was recorder. The call center staff "Laya" continued to repeat/ read your stock blurb which included .....I do apologize that a member of our dedicated staff is still not available .......3 times. I did let her know that at this point posting a Review was the only option left though it was my last. Fortunately for consumers in this area there are other, though further ULTA locations in Kalamazoo and Mishawaka as well as, now the better option of, SEPHORA located just across the street, where ironically, I purchased my now stolen gloves. It is a shame for yet another "brick and mortar" business where staff are literally the FACE of your company! All the makeup in the world cannot cover dishonesty, theft and poor character
NE
Nelly E.
Misleading and scamming customers by…
Misleading and scamming customers by upcharging prices during sale events. They put the bubble travel kit for $56 as a regular prize, had it on sale for $40, after the sale they put it back to the regular prize but it actually was, $27. This is not the only thing that they have done. They have always been misleading customers and lying about the prices. The pest events of this weekend also proved how greedy and selfish this company is.