Where it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
Also known as
thehappyhowl.com
Website
thehappyhowl.com
Category
Pet Stores
Listed on Five Star Index
2026
About these reviews
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The company replied to 94% of reviews.
Latest
Most recent review: October 2026.
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Dog did not like food and would not even taste it. Can't recommend.
Response from Happy HowlAug 7, 2026
We’re sorry to hear your pup didn’t enjoy Happy Howl. We know every dog has different tastes, and we’d love the chance to help find a better fit. 🐾
Please reach out to Happy Howl Support so we can learn more about your pup’s preferences and see if we can adjust your plan with a recipe they may enjoy more.
The Happy Howl Team
CU
Customer
somehow I ended up with 2 subscriptions…
somehow I ended up with 2 subscriptions and I called to cancel both but have not heard back if my order was canceled or not their product is great if you have small dogs but too expensive for xlarge dogs
Response from Happy HowlAug 7, 2026
We’re sorry for the frustration, especially with having two subscriptions when you’re feeding three large pups. We completely understand how quickly the cost can add up with larger dogs. 💛
We’re glad to hear your pups enjoyed Happy Howl, and we’d love the chance to see if there’s a more manageable option for your household. If you’re open to it, please send us an email at [email protected] so we can take a closer look at your account and see what we can do.
Warmly,
The Happy Howl Team 🐾
JM
John M.
My dog ate the food and it just doesn’t…
My dog ate the food and it just doesn’t agree with him. Canceling an order or even your subscription is very difficult. There is no customer service number to call, what legitimate company does that?
Very disappointed with this whole situation!!! I want my account cancelled!!! Stop shipping food!!!
Response from Happy HowlAug 6, 2026
Thank you for reaching out and sharing your experience with us. First, please rest assured that your account and subscription were successfully canceled on Monday, August 3rd, so all future shipments and charges have been stopped.
We are sorry for any trouble you had navigating the account settings or finding our contact information. For full transparency, our support phone number is located at the bottom of our website, and our team is always available to help directly. It was a pleasure helping you customize your Yorkie's plan last month, and we are truly sorry the food didn't work out long-term. Please let us know if you need anything else confirmed.
KA
Kay
Do NOT order
I did not receive the product and spent a few hundred dollars. They a long time to return my messages so I ordered elsewhere. I asked for a refund and a manager and they refused both! I just want the refund on my order as I did not receive the product. Terrible customer service and communication!!! Do NOT order!!!
Response from Happy HowlAug 6, 2026
Thank you for taking the time to share your feedback. We're very sorry to hear about your experience and understand how frustrating it must have been, especially when you were expecting your order and felt your concerns weren't resolved.
We'd like the opportunity to look into this further and review what happened with your order and refund request. Please get in touch with us at [email protected] with your order details, and a member of our team will be happy to investigate and assist you.
We appreciate your feedback and hope to have the opportunity to make this right.
Cheers,
The Happy Howl Team
CU
customer
My dog didn’t like it so I’m donating…
My dog didn’t like it so I’m donating it to my daughter.
Response from Happy HowlAug 6, 2026
Thank you so much for donating the food to your daughter! While we are sorry your dog was not a fan, we hope her pup absolutely loves every bite. If she wants a tip for introducing it, we recommend mixing a small amount with her dog's current food or gently warming it to enhance the natural flavors! We truly appreciate your thoughtfulness in sharing the meals, and we wish her pup a wonderful mealtime experience!
MP
Medical P.
I wish to cancel my subscription
I wish to cancel my subscription. I have reiterated this to you several times already. I do not do business with companies that do not have a phone number and will not speak to me..
CU
customer
My dogs did not like the food
My dogs did not like the food
Response from Happy HowlAug 4, 2026
Hi Geraldine,
Good news: picky eating is super common, and most pups just need a little convincing. Here are a few tricks that usually get even the pickiest pups on board.
Feeding Tips to Try:
-Start small & mix in: Try mixing a small amount of the food with something your pup already enjoys (like their previous food) and gradually increase the amount over a few days
-Warm it up: Slightly warming the food can enhance the aroma and make it more enticing in a microwave safe bowl for 10 seconds (NOT in the packaging)
-Add a topper: A splash of warm water, low-sodium bone broth, or even a little plain boiled chicken can help spark interest
-Stick to a schedule: Offer the food for about 15–20 minutes, then pick it up if your pup doesn't eat. This can help reinforce mealtime routines
- Hand feeding (short-term): Sometimes offering a few bites by hand can help reintroduce the food in a positive way
Sticking to this schedule matters more than it might seem — a slow transition gives your pup's stomach time to adjust, which helps avoid any upset tummy along the way and sets them up for better digestion, more energy, and all the tail wags that come with it.
Schedule:
Days 1-3: 25% Happy Howl, 75% Current Food
Days 4-6: 50% Happy Howl, 50% Current Food
Days 7-10: 75% Happy Howl, 25% Current Food
Day 11+: 100% Happy Howl
I also saw that you ordered our Variety Pack! Many pups have a favorite recipe, so if they seem hesitant with one, sometimes it's simply a matter of finding the flavor they love most.
Warm regards,
Rachel
The Happy Howl Team
MA
Mari
I can never reach anyone
I can never reach anyone. Calling during business hours. Very frustrating.
Response from Happy HowlAug 5, 2026
We’re sorry to hear you’ve had difficulty reaching our team. We understand how frustrating that must be, especially when you’re trying to get timely support. 🤍
Please email us at [email protected] with your contact information and a summary of how we can help. A member of our team will review your concern and follow up directly.
Thank you for bringing this to our attention. We appreciate the opportunity to improve your experience.
The Happy Howl Team