Where it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
Also known as
thehappyhowl.com
Website
thehappyhowl.com
Category
Pet Stores
Listed on Five Star Index
2026
About these reviews
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The company replied to 94% of reviews.
Latest
Most recent review: October 2026.
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It was supposed to take 5 days to receive now I might get it after 11 days. How can that be safe?
Response from Happy HowlAug 13, 2026
We completely understand your concern—when food is delayed, safety is the first thing on your mind! We shipped your order the very day it was placed, and while an 11-day transit time is an unusual carrier delay that falls far short of our normal standards, we want to reassure you that your food is 100% safe. Our recipes are shelf-stable for up to 2 years and engineered to stay completely fresh in temperatures up to 119°F, so the extra time in transit won't affect its quality or safety at all. We are so sorry for the frustrating delay, and please reach out as soon as it arrives if you need anything else!
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Douglas
My dog is a picky 8 lbs Shih Tzu and…
My dog is a picky 8 lbs Shih Tzu and she will not eat you dog food
Response from Happy HowlAug 11, 2026
We’re sorry your picky Shih Tzu hasn’t taken to Happy Howl! 🐾 We know every pup has their own preferences, especially picky eaters.
If you’d like some help finding a better way to introduce Happy Howl or have questions about your order, please get in touch with our Happy Howl Support Team. We’d be happy to help! 💛
The Happy Howl Team
AM
Alfredo M.
I haven’t received product ordered and…
I haven’t received product ordered and they want a rating, we will see what they rate once I get the dog food.
Response from Happy HowlAug 11, 2026
Thanks for reaching out! We completely understand wanting to wait until your Happy Howl order arrives before leaving a rating. 🐾
If you have any questions or concerns about your order or delivery, please get in touch with us at [email protected], and we’ll be happy to help.
The Happy Howl Team
TA
Tabatha
I cancelled the service and the…
I cancelled the service and the customer service was wretched
Response from Happy HowlAug 10, 2026
We’re sorry to hear you were disappointed with your Happy Howl experience. We’d appreciate the opportunity to learn more about what happened. Please reach out to [email protected] so our team can look into your experience and help however we can. 💛
The Happy Howl Team 🐾
KH
Kay H.
My dog just sniffed it and walked away.
My dog just sniffed it and walked away.
Response from Happy HowlAug 10, 2026
Good news: picky eating is super common, and most pups just need a little convincing. Here are a few tricks that usually get even the pickiest pups on board.
Feeding Tips to Try:
-Start small & mix in: Try mixing a small amount of the food with something your pup already enjoys (like their previous food) and gradually increase the amount over a few days
-Warm it up: Slightly warming the food can enhance the aroma and make it more enticing in a microwave safe bowl for 10 seconds (NOT in the packaging)
-Add a topper: A splash of warm water, low-sodium bone broth, or even a little plain boiled chicken can help spark interest
-Stick to a schedule: Offer the food for about 15–20 minutes, then pick it up if your pup doesn't eat. This can help reinforce mealtime routines
Hand feeding (short-term): Sometimes offering a few bites by hand can help reintroduce the food in a positive way
Sticking to this schedule matters more than it might seem — a slow transition gives your pup's stomach time to adjust, which helps avoid any upset tummy along the way and sets them up for better digestion, more energy, and all the tail wags that come with it.
Schedule:
Days 1-3: 25% Happy Howl, 75% Current Food
Days 4-6: 50% Happy Howl, 50% Current Food
Days 7-10: 75% Happy Howl, 25% Current Food
Day 11+: 100% Happy Howl
Giving your dog time to transition to Happy Howl means you’re giving their body the chance to adjust gently, leading to better digestion, improved energy, and long-term health benefits.
The Happy Howl Team
JU
Judith
Uncaring Company
My dog won’t eat after i ordered a large amt all flavors months ago and i forgot about subscription and so got email saying preparing to ship. I immediately contacted and asked for cancellation of order. Despite that being week prior to date of actual shipment , it shipped and happt howl will not allow return and I even partial refund which is a financial hardship for me, a sr who now is out$169 with still having ro try and provide meals for dog and myself. Many companies alert prior to shipment so customers can pause, change or cancel . Not Happy Howl. Corporate policy rules evidently. No flexability or compassion. So disappointed. Ist order a waste… some spoiled and sime went to friends. Now more is coming.
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Val C.
My bichon will not eat the food
My bichon will not eat the food. Im waiting for an agent to advise a return.
Response from Happy HowlAug 10, 2026
We’re sorry to hear your Bichon wasn’t a fan of Happy Howl. 🐾 Please reach out to our Happy Howl Support Team at [email protected] so we can help with your return request and next steps.
The Happy Howl Team 🐾
CW
Cindy W.
My dog does not like this brand
My dog does not like this brand. Please cancel my subscription
Response from Happy HowlAug 7, 2026
We’re sorry to hear your pup isn’t enjoying Happy Howl. We’d love the chance to help before you cancel! 🐾
Please get in touch with us at [email protected] so we can learn more about what your pup prefers and see if we can change your plan to a recipe that may be a better fit.
The Happy Howl Team
