Where it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
Also known as
thehappyhowl.com
Website
thehappyhowl.com
Category
Pet Stores
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 94% of reviews.
Latest
Most recent review: October 2026.
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Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
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Although I had adjusted the frequency deliveries of my subscription, company keeps delivering every two weeks.
Response from Happy HowlSep 2, 2025
Thank you for letting us know. Please reach out to our customer service team so we can make sure your subscription schedule is updated correctly to match your preferences. The subscriptions are automatic and ship out food based on when you choose to have food shipped. You can contact our support team here [email protected].
MA
Marie
Food is great but customer service…
Food is great but customer service falls flat, I've said this before but they keep asking for a review.
Obviously they are masochists
Response from Happy HowlSep 2, 2025
Thank you for your honest feedback. We’re so glad to hear you think the food is great, but we’re truly sorry that our customer service hasn’t met your expectations. That’s not the experience we want for you, and we’ll use your input to do better. We really appreciate you taking the time to share your thoughts with us.
VH
Valued Happy Howl C.
Very annoyed with the customer service…
Very annoyed with the customer service of this company. I will never recommend
Response from Happy HowlSep 2, 2025
We’re very sorry to hear about your experience and truly apologize for any frustration caused. We take feedback like this seriously and would like the opportunity to make things right. Please reach out to our customer service team so we can address your concerns directly.
GP
G Parada C.
Adjust recipes to lower sodium!
Adjust recipes to lower sodium!
Response from Happy HowlAug 26, 2025
Thank you for your feedback! We truly appreciate suggestions from our customers and take all input seriously. We’ll pass your note about lowering sodium along to our team for consideration. Your pups’ health and happiness are always our top priority!
HO
Helen O.
Zero Stars
Zero Stars! Considering it took them over a year to respond to my review, ignoring most of my concerns and queries from the time of the incident makes sense now. They outright lied in their response here too. There was supposed to be two months before the second shipment was sent, but two weeks later I was informed it was on its way, altho I'd already let them know my dogs got sick from their food and I wanted a refund. My vet at Prarie View Veterinary recommended throwing the food out, as it seemed to be contaminated. This company is not concerned about the well being of its customers pets; only to make a quick buck off of us.
Response from Happy HowlAug 25, 2025
We’re truly sorry to hear about your experience and the concerns you’ve raised. The health and safety of pets is always our top priority, and we take feedback like this very seriously. Happy Howl is cooked in a USDA kitchen that follows strict FDA guidelines. All batches are tested prior to shipping and selling.
We sincerely apologize if our communication fell short of your expectations. We would never want any pet parent to feel unheard, especially during a stressful situation like this.
FC
Frank C.
Okay food, but terrible customer support
The food is actually pretty good and my dogs enjoy it. But customer service is terrible. On two occasions now, they shipped me orders that I did not authorize, and they charged them to my credit card also without my authorization. They refuse to make good on it. They would not refund my amount even though the shipment hadn't shipped yet, according to UPS. In their response, they say that they can't refund after the label is created, but it should say they choose not to. UPS was clear with me that they had not even received the packages yet so they could have easily stopped that. But they told me that it was too late because UPS already had them. So it was a lie. My credit card company finally gave me my money back and charged it back to them. This just happened for the second time, even after I had cancelled that subscription months earlier.
Response from Happy HowlAug 22, 2025
Hi Frank! We're sorry to hear this issue. It looks like you had an active subscription set up under your email associated with this review and after investigating our customer service tickets, it doesn't appear that you had ever requested the subscription to be cancelled. it also looks like our customer service team was able to intercept one of the shipped cases from your order (which is not always possible) and redirected it back to us and a refund was subsequently issued. For the other order your referencing where your credit card company reimbursed your funds, it looks like that order was delivered to your home address and never returned to us. Please let me know if you would like any further insight for your records. Thank you!
MM
Mars M.
Bad policies, sick dogs
Their policy allows for almost no refunds if the food makes your dog sick or for any other reason. Discount code, human grade food, subscriptions, and other circumstances are non refundable. Their food smelled bad enough to nauseate me, and it made my babies sick.
Response from Happy HowlAug 22, 2025
We’re truly sorry to hear that you and your dogs had a negative experience. At Happy Howl, nothing matters more to us than the health and happiness of the dogs we serve—and we take your concerns seriously.
1. Food Safety & Quality
All of our recipes are made in a USDA-inspected human-grade facility, using only real, human-grade ingredients with no preservatives or fillers. Each batch undergoes strict quality control and testing. If your dogs experienced any symptoms after eating our food, we urge you to consult your vet and report the details to our team so we can investigate thoroughly and escalate to our QA department if needed.
2. Smell
Our gently cooked food contains real meat, bone broth, and fresh vegetables—ingredients that naturally smell stronger than dry kibble, especially because we don’t use artificial flavor masking or additives. That said, taste and smell are subjective, and we understand if the aroma didn’t align with your expectations.
3. Refund Policy Transparency
We’re completely transparent about our refund policy, which is clearly outlined at checkout and in our terms. Because we sell perishable, human-grade food, we are unable to resell or reuse any opened items, which limits our ability to offer refunds in certain cases—particularly for discounted or subscription orders. That said, our customer care team is always willing to help and may offer solutions depending on the situation.
4. We’re Here to Help
If your dogs had a negative reaction, we would love to learn more and see how we can support you. Our onboarding process exists to help dogs transition gradually, and many pups who experience early digestive upset end up thriving with a slower introduction. We’d be happy to walk you through that if you’re open to it.
Please reach out to us directly at [email protected]. We truly care about your pups, and we’d like the chance to make this right.
PJ
Pamela J.
There is a $19.95 withdrawal out of my… is this a scam? I’d like a phone number where I could speak to someone please.
There is a $19.95 withdrawal out of my bank account for this company. I do not have a dog. I’ve never ordered from this company. I would like my money put back into my bank account please Pamela Jones 11423 North Lake Dr., Fenton, MI 48430. Phone number is 810-845-9930. the money was taken out of a Fifth third checking account. I never ordered these. I have not received anything.
Response from Happy HowlAug 22, 2025
Thank you for reaching out. After a full review of our customer database, we can confirm that we have no record of any transaction, account, order, or subscription under your name, address, phone number, or email.
A few important notes:
• Happy Howl only processes payments through verified, secure checkouts tied to confirmed customer purchases.
• We do not have the ability to withdraw funds from any account without an authorized order placed by the cardholder.
• If you see an unrecognized charge, this may be a case of fraudulent card use or confusion with a similarly named entity.
What You Should Do:
Please contact your bank or card issuer immediately to report the charge and initiate a formal dispute. They will be able to reverse the charge and investigate if your account information has been compromised.
We’re truly sorry this happened to you, but rest assured, this transaction did not originate from our company, and we have no access to your account or funds.
If your bank needs documentation from us to assist in the dispute, we’re happy to help—just have them contact [email protected] directly.
Sincerely,
The Happy Howl Team
