Where it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
Also known as
thehappyhowl.com
Website
thehappyhowl.com
Category
Pet Stores
Listed on Five Star Index
2026
About these reviews
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The company replied to 94% of reviews.
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Most recent review: October 2026.
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My dog will not eat any of the food. I’ve tried all the flavors, she just won’t even lick it. It seems super gooey to me. Maybe she doesn’t like the consistency. She loves The Farmers Dog and The Pets Table. I’m sad she didn’t like this.
Response from Happy HowlOct 17, 2025
We’re so sorry to hear that your dog didn’t enjoy our food. 🐾 We understand how frustrating it can be when a picky eater doesn’t take to a new formula. Some dogs are very particular about texture or consistency, and it sounds like this might be the case with your pup.
If you’d like, we’d be happy to help recommend some transition tips. Your pup’s satisfaction and health are very important to us!
DM
David M.
Quality after the first shipment has…
Quality after the first shipment has gone down. The mix of the food went from 50%protein to about 30% the majority being rice and now potato. When I canceled my subscription, there was an error or something and it didn't fully cancel. So they shipped another shipment. When I got in touch with customer service to see if they could cancel and give a refund they said the couldn't even though the product had not shipped yet.
Response from Happy HowlOct 13, 2025
We’re very sorry to hear about your experience and understand your frustration. We take feedback about ingredient ratios and quality seriously, all Happy Howl recipes are designed to meet consistent nutritional standards. We wanted to clarify that the rice in our recipe makes up only about 8% of the total ingredients. It’s included in a small amount to support digestion and provide a balanced source of energy.
As for the blended appearance, that’s completely normal — it’s due to the high protein content from real meat and whole-food ingredients. We blend our meals to ensure every bite delivers consistent nutrition and flavor for your pup.
Your dog is still getting all the great nutrients they need, just in a naturally blended, protein-rich form.
Thanks again for caring so much about what goes into your dog’s bowl, we do too!
Regarding the subscription and cancellation issues, we sincerely apologize for the confusion and the inconvenience caused. We send upcoming order emails 2 days prior to your order shipping. If we don't hear from you during that 2 day window to cancel and the order has already been fulfilled and shipped, we can not stop the order.
NO
nora
No refund given
No refund given! I thought it said 30 day guaranteed, but NO! They said because I used a discount code, refund not offered! My dog won't touch this food! He smells it & walks away. He is a picky eater, but he loves Farmer's Dog! Good riddance! Bad business ethics!!
Response from Happy HowlOct 13, 2025
We’re truly sorry to hear about your experience and that your pup didn’t enjoy the food. Please reach out to our team at [email protected] so we can take another look and see what we can do to make this right. We can certainly provide helpful tips and recommendations to introduce the food to your dog. We always recommend introducing the food slowly and understanding that transitioning to new food takes time.
Our 30-day guarantee does have certain exclusions, such as discounted orders. Our policies are available on our website for all customers to see prior to purchasing. We offer refunds on orders within 30 days that have been purchased at full price.
MM
Mario M.
My dog is a picky eater
My dog is a picky eater, he only ate your food once then he wouldn’t eat it anymore, I still have 17 containers of food lef. What is the policy
Response from Happy HowlOct 13, 2025
Thank you so much for giving Happy Howl a try—and I’m really sorry to hear your pup isn’t taking to it. 💛 We know how disappointing that can be, especially when you were hoping for a smooth switch.💚🐾
Giving your dog time to transition to Happy Howl means you’re giving their body the chance to adjust gently—leading to better digestion, improved energy, and long-term health benefits.
A Few Things That Might Help:
1.) Warm It Slightly
• Try heating it for 10 seconds in the microwave to enhance the aroma—it can make a big difference for picky eaters! Please use a microwave safe bowl and do not heat up the packaging
2.) Mix With a Familiar Food
• Start with just a small spoonful mixed into their food they already love, then gradually increase the Happy Howl portion over 5–7 days.
3.) Stick to a Mealtime Routine
• Offer it at regular times, then pick up the bowl after 20 minutes—even if they didn’t eat. This teaches them that food won’t always be there (and helps with picky habits).
Feeding transition recommendations:
Days 1-3: 25% Happy Howl, 75% Current Food
Days 4-6: 50% Happy Howl, 50% Current Food
Days 7-10: 75% Happy Howl, 25% Current Food
Day 11+: 100% Happy Howl
Your order is showing you did use the 40% off discount code on your first order. We do have exclusions for refunds, discounts being one of them. Return Policy: https://www.thehappyhowl.com/policies/refund-policy
If you have any additional questions please reach out to [email protected].
CY
Cynthia
My dog won't eat it
My dog won't eat it
Response from Happy HowlOct 13, 2025
We’re sorry to hear your pup isn’t enjoying Happy Howl.
Some dogs need a gradual transition or a mix with their current food to adjust to a new recipe. We’re happy to share tips to help make mealtime easier if you’d like! 💚
FP
Frustrated Pup M.
It is my dog .
It is my dog .. he is a very picky Pomeranian and honestly I didn’t think he would even take one bite, and he did not.
Response from Happy HowlOct 13, 2025
Thank you for sharing your experience. We understand that picky pups, especially little Pomeranians, can be tough to please! Sometimes it takes a gradual transition or mixing a small amount with their current food to help them adjust. We’re happy to share tips to help make mealtime easier if you’d like. 💚
We appreciate you giving Happy Howl a try and for caring so much about your pup.
DF
deborah F.
Well let me just say I was very…dissatisfied and annoyed
Well let me just say I was very disappointed with the outcome of my last order. Had an issue with the total of order. I used a promo code it was for first timers but I wasn’t, I tried the code and it took so I placed an order for 2 cases since the code worked. I then paid with PayPal reviewed the order but one I got to confirm it dropped the promo code which then made my order extremely over priced. So once I saw that I then immediately tried to cancel it. I called the number that was given through PayPal but that was a joke of course no one answered. So I immediately went to their website to chat with someone but that was another joke. All they do is generate a claim ticket. So no one from customer support bothered to call. The very next day I get a text that order is ready to ship. Still I tried and could not reach anyone. After it was shipped I finally had someone reach out but now of course it was too late. I explained the situation about the glitch that took place I told them at that price I couldn’t afford it. All they wanted to do was give me 10% discount on next order. I stated that I received another generated text message offering me a 30% discount which I would of appreciated if they could of applied the credit to my current order. They don’t seem to do that only to future orders. Well after this there will no longer be any more Orders. Very dissatisfied.
Response from Happy HowlOct 13, 2025
We’re very sorry to hear about your experience and completely understand your frustration. It sounds like there were several issues with the promo code, order confirmation, and reaching our customer support, this is certainly not the level of service we strive to provide.
We appreciate you taking the time to share your feedback and want to make sure this is addressed so future orders don’t cause the same stress. While we understand your decision, if you’d like, we can review your situation personally to see if there’s any way to provide a fair resolution for this order.
AR
Armynurse
Unhappy Howl with customer service.
Ordered Oct 3, received email on its way Oct 6, received email that delivery is expected Oct 12 unless you pay $7.99 to get it faster after transaction complete. Received delayed message of delivery on Oct 14 unless you pay UPS to expedite. Well, after paying UPS, order was in Glendale, AZ and delivery same day on Oct 9. Happy Howl offered 15% on next 3 ordered to keep your business. Poor customer service and business practice.
Response from Happy HowlOct 10, 2025
We sincerely apologize for the confusion and frustration you experienced with your order and delivery. We appreciate you sharing your feedback as it helps us improve our communication and service. While we’re glad your order ultimately arrived, we understand that the process was far from smooth. Your concerns about customer service and our business practices are taken seriously, and we’ll continue working to make the ordering and delivery experience more seamless for all our customers.
