Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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SHERI F.
Our pups love Happy Howl. We’re on our second order!
Response from Happy HowlAug 17, 2026
Thank you so much for the kind review! 🐾💛 We're thrilled to hear your pups love Happy Howl and that you're already on your second order! We truly appreciate you choosing Happy Howl for your furry family members. Here's to many more happy mealtimes! 🥣💛 The Happy Howl Team
Haylie B.
I have three dog children and they’re all picky eaters! I’ve given them a lot of different types of dog foods in the market but didn’t seem to like them but they’re just eating it because they’re hungry. With Happy Howl, all my dog children were eating it as soon as I offered to them with excitement!!! It was messy when trying to open the box but it’s worth of try! Let’s see how long they’re excited to eat Happyhowel.🤞And also delivery was on time and fast and I love it!!!👍
Response from Happy HowlAug 17, 2026
Thank you so much for sharing this! 🐾💛 We’re thrilled that all three of your picky pups were excited to dig into Happy Howl right away! We know how challenging it can be to find a food that picky eaters genuinely enjoy, so that means a lot to us. We’re also glad your delivery arrived quickly and on time! And we appreciate the feedback about opening the cartons — we’ll definitely keep that in mind as we continue improving the experience. We’ll be rooting for many more excited mealtimes ahead! 🐶💛 The Happy Howl Team 🐾
Sheila B.
My dog is extremely picky! He eats better with happy howl than anything I've tried.
Response from Happy HowlAug 17, 2026
Thank you so much for sharing! 🐾💛 We know how challenging it can be to find something an extremely picky pup will actually enjoy, so we're thrilled to hear your dog eats better with Happy Howl than anything else you've tried! Here's to happier mealtimes and a very satisfied pup! 🐶🥣💛 The Happy Howl Team 🐾
Sigrid S.
My dogs love it an get excited at feeding time
Response from Happy HowlAug 17, 2026
Thank you so much for the sweet review! 🐾💛 We absolutely love hearing that your pups get excited when it's Happy Howl time! There's nothing better than happy pups looking forward to mealtime. 🐶🥣 The Happy Howl Team 🐾
Connie
Happy Howl food is clean and free from the additives that my dog is severely allergic to. Price is reasonable for my small dog's needs and it's very convenient to use. I mix it with a little limited ingredient, organic kibble. The customer service is great!... Once you get past the bots. But you can get past that if you need to, so I remain a happy howling customer!
Response from Happy HowlAug 17, 2026
We’re so glad Happy Howl has been a good fit for your pup! 🐾 It means a lot to know you’ve found something that works well for your needs and fits so easily into your routine. And thank you for the kind words about our customer service! You can always call or text us at (888) 436-7490 too — we’re happy to help. 😊 Warm Wags, The Happy Howl Team
Joan P.
Quick delivery of samples, excellent customer service. My pup was sick and just started to eat again. Will be setting up order soon.
Response from Happy HowlAug 17, 2026
We’re so happy your pup is feeling well enough to enjoy mealtime again! 🐾 That means a lot to us, and we’re glad we could make getting started easy for you. We’ll be here whenever you’re ready for your next order. Give your pup some extra love from us! ❤️ Warm Wags, Rachel The Happy Howl Team
Karen Q.
Love the product just wish it wasn't so expensive and I can only use it as a topper because I have two large dogs no fresh food by any company is cost-effective for dogs over 40 pounds
Response from Happy HowlAug 17, 2026
Hi Karen, Thanks so much for your interest in Happy Howl! We completely understand the concern about price. We work hard to source high-quality, human-grade ingredients and keep our meals shelf-stable without preservatives, which can add to costs. That said, using Happy Howl as a topper vs a full meal plan is a smart and cost-effective way to boost nutrition and flavor without breaking the bank. If you need help with a subscription meal and price plan that fits your budget, I'll send you a separate email now and will be happy to help. Warm Wags, Rachel The Happy Howl Team 🐾
Phuong N P.
Love the shelf’s storage. Smells delicious. Clean easy to feed. My baby LOVES it!! Excellent stools. Excellent coat’s. Affordable price. Just received my Happy Box this morning! 08/18/26. I am so looking forward to continue this wonderful foods for my baby girl Yuki. Thank you!!
Response from Happy HowlAug 17, 2026
This made our day! 🐾 We’re so happy your pup is thriving and clearly thinks mealtime is pretty special. It’s wonderful when something can make life a little easier for you while also keeping your pup excited for dinner. Thank you for welcoming Happy Howl into your routine! ❤️ Warm Wags, The Happy Howl Team
