Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Kelly O.
We love the variety of Lamb, Beef Stew, and Bella’s favorite Turkey. The measuring guide make feeding easy, and the reorder reminder is one less thing to remember!
Response from Happy HowlAug 24, 2026
This makes us so happy to hear! 🐾 It sounds like Bella has her favorite figured out with the Turkey! We’re so glad the variety and feeding guide make mealtime a little easier—and one less thing to remember is always a win. 💛 Thank you for being part of the Happy Howl family!
Kathryn. B.
Great product,my dogs love it Thank you K Bonaventura
Response from Happy HowlAug 24, 2026
Hi K! Thank you for sharing the love! 🐾 We’re so happy your pups are enjoying their Happy Howl meals. Knowing they’re excited for mealtime is exactly what we love to hear! 💛 Warm Wags, The Happy Howl Team
Nicola C.
Rocky loves his dog food. When there’s issues with shipping, the company will deal with it fast.
Response from Happy HowlAug 24, 2026
Hi there! We’re so happy Rocky is enjoying his meals! 🐾 And thank you for the kind words about our team—we know how important it is to get your pup’s food where it needs to go, so we’re always happy to jump in when something goes off track. 💛 Warm Wags, The Happy Howl Team
Lesco
My dog enjoys the meals! I would like higher protein and less grains.
Response from Happy HowlAug 24, 2026
Hi Lucinda Thank you for reaching out! That is a great question, and it is a very common point of confusion when comparing fresh food to dry kibble. The reason our guaranteed analysis lists protein between 5.5% and 7% on the carton is because our fresh food naturally contains 76% to 77% moisture. Kibble, on the other hand, has almost no moisture (usually around 10%), which makes its protein number look much higher at first glance on the label. To compare two foods fairly, you have to look at them on a Dry Matter Basis—which measures the nutrient levels after removing all moisture. When you convert Happy Howl to a Dry Matter Basis, our actual protein percentages range between 24% and 30%, which is right in line with—or higher than—premium dry kibbles! Here is the exact breakdown for each of our recipes, comparing both Wet Matter (As Fed) and Dry Matter: • Lamb Delight Wet Matter: 5.5% Protein | 3.5% Fat | 1% Fiber | 76% Moisture Dry Matter: 24% Protein | 16% Fat | 3.3% Fiber • Beef Stew Wet Matter: 6% Protein | 3% Fat | 1.5% Fiber | 77% Moisture Dry Matter: 28% Protein | 16% Fat | 3.8% Fiber • Turkey Feast Wet Matter: 7% Protein | 3% Fat | 1% Fiber | 76% Moisture Dry Matter: 30% Protein | 14% Fat | 2.3% Fiber How the quick math works if you ever want to compare other brands: Subtract the moisture percentage from 100% to get the Dry Matter percentage. Divide the labeled protein percentage by that Dry Matter percentage. Because our food retains its natural moisture, your pup gets high-quality, protein-rich nutrition along with essential hydration that kibble simply can't provide. Please let us know if you have any other questions at all—we’re always happy to help! Warm Wags, The Happy Howl Team
ladarian G.
Great customer service!
Response from Happy HowlAug 24, 2026
Thank you so much for the kind words! 💛 We’re always happy to help, and it means a lot to know you’ve had a great experience with our team. We truly appreciate you being part of the Happy Howl family! 🐾 Warm Wags, The Happy Howl Team
Julie B.
The fact it is shelf stable is a game changer.
Response from Happy HowlAug 24, 2026
We love hearing this! 🐾 Having a fresh meal that doesn’t take up valuable fridge space can make life so much easier, especially when you’re on the go or just trying to simplify mealtime. Thanks for sharing! 💛 Warm Wags, The Happy Howl Team
Wilda C.
Benji loves the food . He makes a music sound at the end of his food liking his bowl very hard 😂
Response from Happy HowlAug 24, 2026
Okay, Benji clearly has his own little mealtime soundtrack! 😂🐾 There’s nothing better than those enthusiastic bowl-licking sessions when you know dinner was a success. Give Benji some extra love from all of us! And that name! Benji! Love!!☺️❤️ Warm Wags, The Happy Howl Team
Frank
my dogs love it, but I just lost my job and cannot afford to buy it right now. Love the sample sizes. Great way to test it out first.
Response from Happy HowlAug 25, 2026
Our hearts go out to you, and we completely understand where you are coming from. Caring for our pets through life's unexpected turns is so important, and taking a pause on subscriptions is 100% the right decision for your family right now. We are so happy to hear that your dogs loved the food and that our sample packs made it easy to test out. We wish you the absolute best in your job search, and we hope to see you and your sweet dogs again down the road!
