Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
Is this your business?
Correct your details and reply to customers in public. Both are free.
Claim this listingShowing 3,259 reviews with 5 stars · Clear filters
Eliza
whole food healthy alternative.
Response from Happy HowlNov 17, 2025
Thank you so much for sharing! We’re glad to hear you see Happy Howl as a whole-food, healthy alternative for your pup. That’s exactly what we aim for, simple, clean ingredients that you can feel great about serving. We appreciate you being part of the Happy Howl family!
Abbe
Made the online experience good and I wish we could type in the exact breed of our dog especially if they are mixed so we can get a better read on their needs for food. My dog is very picky and I have tried all these types of food you can imagine and we are in our first box of the lamb and she likes it. So far so good. I pray she likes the other two and sticks with this. I like we got to try it with a discount due to oily eaters might not liking it.
Response from Happy HowlNov 17, 2025
Thank you so much for sharing your experience! We’re happy to hear the online process went smoothly and that your pup is enjoying the Lamb so far, that’s a great start, especially for a picky eater! We also appreciate your feedback about being able to enter mixed breeds for more personalized recommendations. That’s incredibly helpful, and it’s something we’re actively working on improving in our feeding quiz. We’re glad the discount made it easier to give Happy Howl a try, and we truly hope your dog continues to love all the recipes in your box. If you ever need guidance on choosing formulas or adjusting meals for her needs, we’re always here to help!
Joanne P.
He ate the entire box at dinner time. Great dog food. I love that it is human grade.
Response from Happy HowlNov 17, 2025
That’s wonderful to hear! We’re so glad he enjoyed the entire box, that’s always a great sign. We take a lot of pride in using 100% human-grade ingredients, so your pup gets the same quality you’d expect for yourself. Thanks so much for sharing your experience! If you ever need help choosing recipes or adjusting portions, we’re here for you.
Tina W.
I started my dogs on Happy Howl after trying another top brand of natural food for dogs. The difference in the two brands is significant. I use as a topper and split one box each day between them. The Happy Howl seems to be more palatable than the other brand and their excitement when it’s time to eat is noticeable. They love this brand so much more!
Response from Happy HowlNov 17, 2025
We’re thrilled to hear your dogs are loving Happy Howl! It’s wonderful that mealtime excitement has returned, that’s always our goal. Thank you for sharing your experience and for choosing us to keep your pups happy and healthy!
Ruthie H.
Ordering online
Response from Happy HowlNov 17, 2025
Ordering online is quick and easy! You can choose your recipes, set up a subscription, or place a one-time order right from our website. If you need any guidance, our team is happy to help!
Kay W.
Copper seems to love the food. So far, no problems.
Response from Happy HowlNov 17, 2025
That’s wonderful to hear! We’re glad Copper is enjoying the food and that everything is going smoothly so far. Thank you for sharing!
JL
Thank you so much for shipping my dogs food ahead of schedule like I asked! Thank you again
Response from Happy HowlNov 17, 2025
You’re very welcome! We’re happy we could get your dogs’ food to you on time. We know how important it is to keep their meals consistent, thanks for being a Happy Howl customer!
robin K.
Product came quickly. Since we travel having fresh product that does not need refrigeration will be very useful. Our senior dog has enjoyed the ones she has tried so far.
Response from Happy HowlNov 17, 2025
That’s great to hear! We’re glad the shelf-stable, fresh food makes traveling easier and that your senior dog is enjoying her meals. Thank you for choosing Happy Howl!
