Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Nash
My Cavalier king charles did not like it at all. Might be the texture She is very finicky with her food
Response from Happy HowlMar 13, 2026
We understand that every dog has their own preferences, and sometimes even nutritious food can be a tough sell for picky eaters. Introducing new flavors gradually or trying a variety pack can sometimes help spark interest. We appreciate you giving Happy Howl a try!
Derrick
My dog just walks over to his bowl, sniffs, and uses his nose to flip his dog bowl over. Then he snorts and will not go by his dog dish again. Once again? Another failure for dog food. He's a 14lb Shih Zhu, and he has turned over his dog dish four times now.
Response from Happy HowlMar 13, 2026
We understand that every dog has their own preferences, and sometimes even nutritious food can be a tough sell for picky eaters. Introducing new flavors gradually or trying a variety pack can sometimes help spark interest. We appreciate you giving Happy Howl a try!
Candida S.
I spent six days trying to cancel the order and it arrived anyway and I’ve not gotten word back about how to send it back. I am very distressed and I cannot afford the money that you’ve taken from me so I hope to be reimbursed soon.
Response from Happy HowlMar 13, 2026
Candida, It shows you reached out to use this past Saturday and a team member contacted you the following day on Sunday which we stated your subscription had been canceled. If you need us to forward the email chain we are happy to do so.
Jeremy G.
My dog did not like any of the three favors. Looks like can dog food.
Response from Happy HowlMar 13, 2026
We understand that every dog has their own preferences, and sometimes even nutritious food can be a tough sell for picky eaters. Introducing new flavors gradually or trying a variety pack can sometimes help spark interest. We appreciate you giving Happy Howl a try!
Sabrina S.
Ordered a sample pack and somewhere in the fine print they set you up on an automatic subscription. Had $100 deducted from my account that I was not aware of. They told me too bad you didn't cancel within 2 days. Can't get my money back and my 3 dogs did not like the food. Does it make any sense to order samples and automatically be set up on subscription. Bait and switch.
Response from Happy HowlMar 13, 2026
Your recent messages to our team contain personal and harassing remarks that are not acceptable. We are willing to address order-related concerns, but we will not tolerate harassment toward our team. If this behavior continues, we will end communication and may refuse further service. You checked out as a Trial Pack which is a subscription and stated on our website. The order option at checkout says "subscribe and save." We also send out upcoming order emails 2 days in advance of your order shipping. If you do not cancel during this window, we can not stop your order. https://www.thehappyhowl.com/products/3-carton-sample-pack-6-meals-subscription?_pos=1&_sid=f9b3fee94&_ss=r
Whiteeagle
Portions sizes too small. I could've bought 3 times the amount of dog food in your sampler for what I paid for it. I have 3 Basset Hounds, and they scarfed the food right up. But there are brands of Premium Dog Food at Walmart that are 1/3 of the price.
Response from Happy HowlMar 11, 2026
We’re glad to hear your three Basset Hounds loved the sampler! The sampler is designed to give new customers a chance to try Happy Howl before committing to a larger order, rather than for long-term feeding multiple dogs. For families with multiple pups or larger needs, we also offer larger case sizes to make it easier and more cost-effective to keep everyone fed with the meals they love.
Carol
My dog will not go any if the flavors. Just turns her nose up and walks away.
Response from Happy HowlMar 10, 2026
We’re sorry to hear that your dog isn’t enjoying Happy Howl. Some pups can be picky with new foods, and we want to help make mealtime more appealing. Here are a few tips: •Mix with a small amount of their regular food and gradually increase Happy Howl over a few days. •Serve at room temperature to bring out the aroma and make it more enticing. If your dog continues to resist, our customer experience team is happy to help you find the best solution, including guidance on flavors or portion adjustments.
Maryann C.
Out of 4 Dogs, 3 Being Mastuff’s and a Frenxh Bulldog not 1 of them would eat this food! I reached out to the company via email and they stated that because I used their new customer discount code that I can't get a refund! I spent $800 on this food that my dogs wont eat. All they told me was to donate it to a shelter! However, after furthervresearcg it has Peas in it and Peas & Legumes cause Dilated Cardio Myopathy! Not what ild want to feed my dogs! A potential Cardia Situation that could result in the future from feeding your dog Peas & Legumes. That's why vets don't want you to feed Grain Free as it causes Dilated Cardio Myopathy. The Customer Service was RUDE as can be as well! I'm beyond disgusted that a company would treat a new customer like the way they treated me! I wouldn't feed dogs Happy Howl if they were starving! Yes, it's that bad! I'll stuck to MAEV! My dogs do well on MAEVbut, I wanted to change it up a little but so tried this Dog food to see if my dogs would like the food. Well, nope! Not 1 of them would eat it! Should've changed it to “Unhappy Bowel,” instead of Happy Howl!!! I'm NOT HAPPY & the company offered nothing but, for me to donate the food! NO REFUND GIVEN! So, here sits all of Happy Howl in my Dumpster!! If my dogs won't eat it there's got to be a reason why! I tried everything I could to get them to eat it through warming it ip, small portions and my dogs gave me a HARD NO!!! They w pl uldny even touch it with their Maev in there! I gave them they're Maev later on its own and they are that. So, Unhappy Bowel I DO NOT RECCOMEND!! BUYER BEWARE!!!
Response from Happy HowlMar 10, 2026
We are sorry you are not satisfied with your purchase. We offer sample packs to customers to try prior to purchasing a large case for this exact reason. Our policies are also available for all customers to review prior to making purchases. Our policy states: If you are not satisfied with a first-time full priced item, you may return the item within 30 days from the order date. Refunds will be made to the original form of payment, less a 10% fee to cover shipping, handling and restocking. Orders where a discount code has been applied are not eligible for a refund or return. Return Policy: https://www.thehappyhowl.com/policies/refund-policy Shipping Policy: https://www.thehappyhowl.com/policies/shipping-policy
