Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Jason K.
Dogs love it but its difficult to open the containers and it does have a very stinky smell.
Response from Happy HowlMar 6, 2026
We’re so glad your dogs love Happy Howl, that’s always the most important part! We understand that the containers can be tough to open and that fresh, protein-rich meals sometimes have a strong aroma. If you need assistance on how to open the cartons you can reach out to our support team [email protected]
Edson Waite J.
Product arrived in a timely manner.
Response from Happy HowlMar 6, 2026
We’re glad your Happy Howl order arrived on time. Reliable delivery helps keep mealtime stress-free for both you and your pup!
Barbara
Help me get the product! Happy Howl site is hard to manage but I went through my shop app to finish checking out. I believe shop app is the way to go.
Response from Happy HowlMar 4, 2026
We’re glad you were able to complete your order through the Shop app, and we completely understand that navigating the website can sometimes be tricky. The Shop app is a great option for quick, smooth checkout and managing your orders, we’re glad it worked well for you!
Michelle W.
My 2 picky eaters are finally HAPPY!! I two small mutts (mini poodle/chihuahua mix) and have tried homemade, farmers dog, freshpet and some others in between and this one is the winner! I do have to warm it slightly for them, and they gobble it up and lick the bowls!!! My 2 are also allergic to chicken, but they are happy with the lamb, beef & turkey varieties. No more gas either, which makes me (and I'm sure them) feel better!!! My only reason for 4 stars, is that it takes over a week to get it, sometimes even longer. They have been on it for about 3 weeks now and zero issues.
Response from Happy HowlFeb 24, 2026
We’re thrilled your two picky pups are finally happy and gobbling up Happy Howl, warmed slightly for extra appeal is a smart trick! It’s wonderful to hear that the lamb, beef, and turkey varieties work for their chicken allergy and that their digestive health has improved, no more gas is a huge win for everyone.
Stacie R.
My experience has been fine and luckily she still likes the food but the price is a bit high so I may start shopping new places. I think loyal customers should get a break every once in a while. How about every 3rd delivery a discount??? Something would help….
Response from Happy HowlFeb 24, 2026
We’re glad your pup still loves Happy Howl! We understand that cost can be a consideration, and we try to make it easier for loyal customers: •40% off your first case •20% off every recurring order with a subscription •A special reward on your 5th order These options are designed to help make feeding Happy Howl more affordable while still giving your pups the wholesome, high-quality meals they love.
Levon S.
Hard to measure the food in the box.
Response from Happy HowlFeb 24, 2026
We understand that measuring directly in the box can be tricky. That’s why each Happy Howl order comes with a long-handled spoon and clearly labeled portion guide to make serving by weight easier and more precise. We appreciate your input and will continue looking for ways to make feeding even more convenient.
Lisa D.
My dogs love the food and seem to be doing well using half Happy Howl and half high quality kibble twice daily. I also use a powder supplement for added nutrition for their skin and coat. We are very happy with the quality and convenience of Happy Howl. The only thing that we struggle with is the cost. We have big dogs and we are on a fixed income and aren't able to feed all Happy Howl as their meals.
Response from Happy HowlFeb 20, 2026
We’re thrilled your dogs are enjoying Happy Howl, even as a mix with high-quality kibble, and that you’re seeing benefits for their skin and coat with the added supplement. A great option is our bulk packs, which are sold at a discounted rate and work perfectly for big dogs or households with multiple dogs. This can make feeding Happy Howl more manageable while still giving your pups the wholesome, high-quality meals they love.
Andy G.
The dogs like it. Not needing refrigeration is nice. The portions could be a little bigger.
Response from Happy HowlFeb 20, 2026
We’re glad your dogs enjoy Happy Howl and that the shelf-stable convenience is making mealtime easier. We appreciate your note about portion size, that’s helpful as we continue looking for ways to improve our products.
