Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
Is this your business?
Correct your details and reply to customers in public. Both are free.
Claim this listingShowing 3,259 reviews with 5 stars · Clear filters
Deb W.
This food is the very best!! Miss Daisy literally does zoomies at every meal. The excitement on her face tells it all!!
Response from Happy HowlJan 12, 2026
Zoomies at mealtime are the best compliment, her excitement says it all! Thank you for sharing this with us.
Jailene O.
My dog loves this food and has managed to lose weight since he was overweight.
Response from Happy HowlJan 12, 2026
We’re so happy to hear that your dog loves Happy Howl and that it’s helping with his weight management! Thank you for sharing, mealtime success and health improvements are exactly what we aim for.
Mary I.
Jake picks the bowl clean now. After numerous food changes,he's found his favorite in HH. The customer service is great shipping is fast,we are very pleased with the change to Happy howl.
Response from Happy HowlJan 12, 2026
We’re so happy to hear that Jake loves Happy Howl and is cleaning his bowl at every meal! It’s wonderful to know that the fast shipping and our customer service have made your experience even better. Thank you for sharing!
j M.
One of my rescued dogs was in bad need of help. She had to have all of her teeth removed and she only weighed 6 pounds. Her skin and coat were very poor and I thought she had brown feet and tail. Started her on small meals of Happy Howl diluted until her mouth healed and then she could eat it herself and she loved it. She passed away this week at 14 lbs and as healthy as an old dog with a life of poor nutrition could be. By the way, her feet and tail were NOT brown, they were white but stained from the rust of the cage she had been in. Her last year as she gained weight she began to walk and even run again now that she had food that she could eat, digest and nourish her body. I only share this because hopefully you will never experience this with your dogs but Happy Howl was nutritious and the right size for a little dog with no teeth to eat it on her own, digest it and had healthy poops. It certainly helped her become the dog she was meant to be in the last year of her life.
Response from Happy HowlJan 12, 2026
Thank you for sharing your story. We’re deeply touched to hear how Happy Howl helped your rescued dog enjoy her final year with improved health and vitality. It means a lot to us that our food could support her nutrition, comfort, and quality of life, especially given her challenges. We are so sorry for your loss and grateful that you gave her a loving, nourished life. Stories like yours remind us why we do what we do every day.
Jennifer M.
My dog loves this food and is reasonably priced over others.
Response from Happy HowlJan 12, 2026
We’re happy it’s both enjoyable for your pup and a great value for you. Thank you for sharing!
Lisa B.
Easy! Loves food! Soft for easy consumption for a small and older pet! Package comes with all needed including a spoon to scoop and plastic bag when need to placed opened container in fridge.
Response from Happy HowlJan 12, 2026
It’s wonderful that the food is soft for easy consumption and that our packaging makes serving and storage simple. Thank you for sharing your experience!
Donna W.
So far my dogs have loved it.
Response from Happy HowlJan 12, 2026
We’re so happy to hear that your dogs are loving Happy Howl! Thank you for sharing!
Jane B.
I have 2, very picky eaters and they love the beef and lamb recipes.
Response from Happy HowlJan 12, 2026
We’re so happy to hear that your picky eaters love the beef and lamb recipes! It’s wonderful that mealtime is enjoyable for them. Thank you for sharing!
