Where it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
Also known as
thehappyhowl.com
Website
thehappyhowl.com
Category
Pet Stores
Listed on Five Star Index
2026
About these reviews
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The company replied to 94% of reviews.
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Most recent review: October 2026.
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The product is good. But one of my dogs will eat it and the other one won’t. She isn’t terribly picky but she left it every time in the period where they get their previous food and some of the new
Response from Happy HowlAug 21, 2026
Totally understandable—sometimes one pup is a fan while the other needs a little more convincing! 🐾💛 We're glad to hear you're happy with the Happy Howl food, even if one of your pups hasn't warmed up to it yet.
A slower transition, mixing a small amount with her favorite food and gradually increasing the Happy Howl, may help. You can also try warming it slightly to bring out the aroma or adding a little warm water as a topper.
Hopefully she comes around soon—we're rooting for her! 🐶💛
Warm Wags from the Happy Howl Team! 🐾
JO
John
Dogs love the food, quantity questionable
Dogs love the food. They are more active than before. 3 stars because the food is not consistent, some containers are watery compared to others. Also some do not contain 14.6 ounces of food like stated on the label, those containers appear not as full as others.
Response from Happy HowlAug 20, 2026
Thank you for taking the time to share this with us. We’re really glad to hear your pups are enjoying Happy Howl, and we definitely want to make sure you feel confident in the consistency and quality of every carton you receive.
Our food is gently cooked inside the carton itself using a slow steam process, similar to a crockpot. Because of this cooking process and the real ingredients we use, you may notice some natural variation in texture or moisture from carton to carton.
The beef has the highest amount of moisture out of all of the recipes. The beef is safe to eat as long as there is no spoilage or off smell.
1.) Higher Natural Moisture in Beef
Beef contains more intramuscular water (aka natural juices) than poultry. When cooked, especially in a stew-style or slow-cooked format like Happy Howl uses, it tends to release more liquid than turkey or lamb.
2.) Fat Content and Melted Fats
Beef has a higher fat content than the other recipes. When cooked, that fat can melt into the mixture, making the recipe appear more “watery” or oily — especially when warmed or thawed.
We take net weight seriously. Each carton is filled to a 14.6 oz (414g) target, and our process follows federal net-content standards (NIST Handbook 133), under which a production run's average meets or exceeds the labeled weight. Any fill-by-weight product will vary slightly carton to carton. If yours was meaningfully light we want to make it right and if you can send the weight you measured plus the lot/best-by code on the carton, I'll route it to our production team directly.
If you ever have questions about our ingredients or process, we’re always here to help. We are glad you are sharing your experience as we want to ensure you receive the best care for your pup.
Warm Wags,
Rachel
The Happy Howl Team
AP
APearl
Late Shipment
The first three months, my subscription came on time, but this mont, I’ve been out for a full week. My subscription didn’t ship until I was completely out of dog food. My dogs do like the food though so we will keep using it.
Response from Happy HowlAug 20, 2026
Thank you for sharing this with us. We’re so glad to hear your dogs are enjoying Happy Howl, and we completely understand how frustrating it is when a shipment doesn’t arrive on the schedule you’re used to.
We did experience a shipping hiccup this past week that caused some orders to go out later than expected. Our team is actively working to get everything back on schedule and prevent these delays from continuing. We truly appreciate your patience and understanding while we work through it. 🐾
Warm Wags,
The Happy Howl Team
BS
Brenda S.
My dog louie is the fussiest dog I have…
My dog louie is the fussiest dog I have ever seen.! He would not eat any of the food. I tried everything to get him just to lick it. I have spent so much money trying every different new dog food I see on the internet! I am pretty sure I have a subscription and I need to cancel. I am sorry. I was so hoping.
Response from Happy HowlAug 18, 2026
We completely understand the struggle of trying to please an ultra-fussy pup like sweet Louie—there is no need to apologize at all! We can confirm that your subscription was officially canceled on August 17th, so you are all taken care of with no future charges. Thank you so much for giving Happy Howl a try, and we wish you and Louie the absolute best in finding a food he loves!
GE
George
No complaints
My dog has no complaints.
Response from Happy HowlAug 17, 2026
We’re glad to hear your pup is enjoying Happy Howl! 🐾 We really appreciate you taking the time to share your experience. If there’s anything we can do to make your experience even better, we’d love to hear from you!
Warm Wags,
The Happy Howl Team
JR
Joy R.
My dog did not really like it my French…
My dog did not really like it my French bulldog threw up and his bowl was runny.
Response from Happy HowlAug 17, 2026
We’re sorry to hear that. We’d really appreciate the opportunity to learn a little more about what happened and see if there’s anything we can do to help. Please reach out to our team directly so we can look into this with you and make sure your pup is taken care of. 🐾
📧 Email: [email protected]
📞 Call or Text: +1 (888) 436-7490
🕐 Hours: Mon–Fri, 9:00 AM–9:00 PM EST
You're also welcome to fill out our contact form anytime, and we'll get back to you as soon as we can.
Warm Wags,
The Happy Howl Team
JR
Janet R.
I don’t like being put on auto ship…
I don’t like being put on auto ship without requesting it! I just want to try the product.
Response from Happy HowlAug 17, 2026
Hi there! We understand your concern and are happy to help. 🐾
If you'd like to manage or cancel your subscription, you can do so here:
Manage your Happy Howl account
You can also reach us at [email protected] if you'd like our team to help with your account directly.
The Happy Howl Team
GM
GmaS
Took to long to arrive ordered 812-2026…
Took to long to arrive ordered 812-2026 not here it's supposed to arrive on 819-2026 my dogs ran out of food I had to go buy something somewhere else
Response from Happy HowlAug 17, 2026
Hi there, we're sorry your order took longer to arrive and that you ran out of food in the meantime. We understand how frustrating that is when you're counting on your pup's meals arriving on time. 💛
Please reach out to us at [email protected] with your order details so we can look into the shipment and see what happened.
We appreciate your patience and apologize for the inconvenience.
The Happy Howl Team
