Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Lisa B.
Love this product. My dog clearly loves it too. Easy to order. Easy to store. Easy to dispense.
Response from Happy HowlJan 19, 2026
Thank you so much for the kind words! We’re thrilled to hear your dog loves Happy Howl and that you’re enjoying how easy it is to order, store, and serve. We truly appreciate your support!
Georgia M.
My Golden retrievers love this food! It is a bit pricey, and the shipping does take awhile to reach you, but overall worth it!
Response from Happy HowlJan 19, 2026
We’re thrilled to hear your Golden Retrievers love the food—that means everything to us. We completely understand your thoughts on pricing and shipping time, and we truly appreciate your patience and understanding. Knowing that you still feel it’s worth it means a lot, and we’re grateful to have you and your pups as part of the Happy Howl family!
Tanya
My dogs love this food. I use it as a topping on their dry kibble.
Response from Happy HowlJan 19, 2026
Using Happy Howl as a topper is a great way to boost flavor and nutrition, and it’s awesome that your dogs are loving it mixed with their kibble. Thanks so much for sharing and for being part of the Happy Howl family!
Warren N.
Dogs absolutely love the food.
Response from Happy HowlJan 19, 2026
So happy your dogs absolutely love the food, thank you for sharing and for being part of the Happy Howl family!
tatiana B.
My dogs love their food, I wish is more affordable
Response from Happy HowlJan 19, 2026
We’re so glad your dogs love Happy Howl! Many pet parents feel the same way about affordability, especially when feeding multiple pups. One way to help stretch your budget is by using Happy Howl as a topper—just a little mixed with your dog’s regular food can boost flavor and nutrition, and it helps the product last longer. You can also save 20% with a subscription, which many customers find makes regular feeding more affordable.
Keith N.
Would highly recommend. My dog licked her bowl clean, not a piece of food remained in her bowl. Smacking her lips as though she was saying, "tasty".
Response from Happy HowlJan 19, 2026
Thank you so much for the wonderful recommendation! We love that image, an empty bowl and happy lip-smacking is the highest compliment. It means the world to us to know your pup enjoyed every last bite. Thanks for sharing your experience and for being part of the Happy Howl family!
jack S.
We have been trying a variety of brands for several months, with limited success. He would eat a little bit then walk away. We found Happy Howl and tried their sample pack and he ate every bite of all three flavots, and came back for more. We have just ordered our 2nd 18-pack and he is still cleaning his bowl every meal. His weight is stable and his energy level is excellent.
Response from Happy HowlJan 19, 2026
We’re so glad your pup is loving every bite of Happy Howl and that mealtime has become such a positive experience. Knowing his weight is stable and energy level is excellent makes us so happy too! Thank you for trusting us with his nutrition and for being part of the Happy Howl family.
Marianne S.
My picky pup is loving it!
Response from Happy HowlJan 19, 2026
We’re so happy your picky pup is loving Happy Howl. Mealtime should be something they look forward to, and it sounds like yours definitely does!
