Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Vicki H.
My dogs love it
Response from Happy HowlAug 28, 2026
That’s the best kind of feedback! 🐾 When the pups are excited for what’s in their bowl, we know we’re doing something right. Give them a little extra love from us! 💚 Warm Wags, The Happy Howl Team
Carmen
I've been trying healthier food options for my senior dog and this is LITERALLY the first time he's been enthusiastic about meal time. If he likes it - I love it!
Response from Happy HowlAug 28, 2026
We love hearing this so much! There is nothing better than seeing a senior pup get truly excited for a fresh, healthy bowl. Thank you for giving us a try and trusting us with his meals. Give your sweet boy a big pat on the head from all of us!
Peter M.
Excellent service and Excellent product. Thank you!!!
Response from Happy HowlAug 28, 2026
Thank you so much for the fantastic review! Delivering excellent food alongside top-tier service means everything to us, and we are so happy to have you in the Happy Howl pack. We truly appreciate your support!
Pat K.
Zarlee gets excited for dinner time. Wasn’t happening prior to switching to Happy Howl. Had a lot of wasted dog food but not any more!!
Response from Happy HowlAug 27, 2026
We love hearing this so much! Transforming dinner time from a chore into a high-tail-wagging event is what we are all about. Say goodbye to wasted bowls and hello to a super happy pup. Give Zarlee a big pat on the head from all of us!
Roberta S.
Had a little burp with delivery, but my babies are so happy to have their Happy Howl back again. I had to compromise and buy them some commercial dog food. They ate it but did not show the enthusiasm they show with Happy Howl. And my oldest girl's allergies have kicked in again from the commercial junk. Thank God for Happy Howl. I feel so much better feeding them Happy Howl and they feel so much better eating it.
Response from Happy HowlAug 27, 2026
We are smiling from ear to ear reading this! Seeing that difference in enthusiasm and health really says it all, and we are so honored to be the wholesome choice your pups love and thrive on. Thank you for your patience during the shipping delay, and give your sweet senior girl an extra pat on the head from all of us!
Lawrence M.
All good!Eli loves his food!
Response from Happy HowlAug 27, 2026
Thank you for the great feedback! We are thrilled that Eli is digging into his meals and loving every bite. We appreciate your support and look forward to serving him for many meals to come!
Traci S.
We tried Spot and Tango and our 15 yr old Labrador needed to be coaxed to eat the food. Due to new onset tracheal stenosis, we need to change to wet food diet. I came across Happy Howl and my oh my! He LOVES this, as do my other picky eaters. My Lab gets so EXCITED when we are preparing this for his dish. it smells delicious and looks good too! I started using it as a topper for two of my picky eaters as well!
Response from Happy HowlAug 27, 2026
Hearing that your sweet 15-year-old Lab gets so excited for mealtime brings the biggest smile to our faces! Switching to a soft, wet food diet for tracheal stenosis can be a big transition, so knowing Happy Howl makes it easy, delicious, and safe for him means the world to us. Winning over the rest of your picky eaters as a topper is the ultimate cherry on top! Welcome to the pack!
Laurel
I was going to cancel the subscription but our dog, Starsky, really likes the food. He has been regularly eating it and seems to like the variety of choices. Since he is allergic to chicken, I had been cooking his food. Happy Howl makes that much easier. Oh, by the way, the cats like the food too. Interesting.
Response from Happy HowlAug 27, 2026
We are smiling reading this! Home cooking for a pup with allergies takes serious dedication, so we are so glad Happy Howl can make mealtime much easier for you. Knowing Starsky loves the variety—and that the cats are giving it their seal of approval too—is the ultimate compliment. Give Starsky (and the sneaky cats!) a scratch behind the ear or a belly rub from us!
