Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Liz C.
Really great food and so convenient! Honestly, it looks good enough to eat myself, but I saved it for my hungry, eager German Shepherd! Two thumbs up from our family! Falcon loves the food!
Response from Happy HowlMar 3, 2026
We’re thrilled that Falcon, your German Shepherd, loves Happy Howl and that the convenience makes mealtime a breeze. It’s always a win when the food looks so good even humans are tempted!
Patty W.
We have tried numerous dog foods for my picky labradoodle and he can't get enough of the beef and lamb food.
Response from Happy HowlMar 2, 2026
We absolutely love hearing that your picky Labradoodle can’t get enough of the Beef & Lamb recipe. That’s such a win! Finding something a selective eater truly enjoys can be a challenge, so we’re thrilled it’s been a hit in your home.
Yvonne
Dogs loved it! I only gave them a large spoonful each, mixed with the kibble we have and some warm water.
Response from Happy HowlMar 2, 2026
Mixing a spoonful with their regular kibble and a little warm water is a great way to introduce new food, and it sounds like it was a hit. It’s wonderful when mealtime can be both tasty and nutritious!
C S.
Site is very easy to understand and view and to navigate what I'm looking for or want to do. Thank you
Response from Happy HowlFeb 27, 2026
We’re thrilled that you find the Happy Howl site easy to navigate and use. Making it simple for you to find exactly what you need is exactly what we aim for.
Sandra W.
My dog loves all three flavors in the variety pack of Happy Howl! He quickly cleans the bowl. I’m glad to be feeding him food that he enjoys and which provides him such high quality nutrition. I’m only wondering when you’ll be coming out with Happy Meow.
Response from Happy HowlFeb 27, 2026
We’re thrilled your dog loves all three flavors in the Happy Howl variety pack and cleans his bowl every time that’s the ultimate compliment! It’s wonderful knowing he enjoys his food and you feel great about the quality of nutrition you’re feeding him. As for Happy Meow, we don’t have any official plans to launch a cat line but your suggestion is great! We’ll be sure to pass your interest along to the team.
Jennifer
Dogs love the food and it arrives on time.
Response from Happy HowlFeb 27, 2026
We’re thrilled your dogs love Happy Howl and that it arrives right on time. Happy pups and reliable delivery, that’s what we strive for!
Necci R. G.
We have noticed since we started our Skipp on Happy Howl his scratching has become less frequent. We are in high hopes after another week or two it will completely stop! It has been a game changer for our boy. He LOVES it!
Response from Happy HowlFeb 24, 2026
We’re thrilled that Skipp is loving Happy Howl and that you’re already seeing less scratching, that’s such a positive sign for his skin and overall comfort. It’s wonderful to hear it’s been a game changer for him. Here’s to even more improvements in the coming weeks!
Maritza R.
I had a hard time finding a fresh dog food that my dog likes. Until we tried Happy Howl. She's fussy but really loves this food. And it's good for her and that makes me happy. Last but not least... Their customer service is wonderful!
Response from Happy HowlFeb 24, 2026
We’re thrilled your fussy pup loves Happy Howl and that it’s both tasty and good for her. We’re also glad our customer service has been helpful. Thank you for sharing and for being part of the Happy Howl family!
