Where it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
Also known as
thehappyhowl.com
Website
thehappyhowl.com
Category
Pet Stores
Listed on Five Star Index
2026
About these reviews
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The company replied to 94% of reviews.
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Most recent review: October 2026.
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The order process and delivery were excellent. Our little picky eater is taking a bit to adjust to the new food. It seems to help if we warm it slightly. We will continue the adjustment.
Response from Happy HowlOct 24, 2025
We’re so glad the order and delivery process went smoothly! It’s completely normal for picky eaters to take a little time to adjust. Warming the food slightly is a great tip, it can make it extra appealing. Thank you for giving your pup time to adjust, and we’re thrilled you’re on this journey with Happy Howl!
GR
GraphicsGal
I was curious about this dog food.
I was curious as to why the nutritional values weren't listed in any of the advertising so I purchased the $29. Sample pack that said it would make 6 meals. When it arrived it was 3 small containers with 14.6 oz. each. The nutrition panel is a bit of a shock. They seem to be the min. values for an adult 70 pound dog. I feel the cost is likely prohibitive to feed at such minimal standards. My almost 3 yr. old. 15 lb Pomsky took a couple of bites of the Turkey recipe walked away and didn't return. That was a week ago. Since it is non-returnable or refundable, last night I opened the beef stew. To my surprise, she did eat it but I wouldn't feel good about feeding this daily, due to the low protein levels and filler carbs from rice and plain potatoes.
I have been making her meals since she arrived at 14 weeks and was looking for alternatives for easy travel. I believe if you order a quantity you might get the price down to make it worthwhile to have in emergencies or for travel back-up.
There is little doubt this pup food is better than any kibble on the market, but for those of us who are already entrenched in creating healthy meals, it is a step down.
Response from Happy HowlOct 21, 2025
Thank you so much for taking the time to share such a thoughtful and detailed review. We truly appreciate your feedback. We completely understand your concerns regarding nutrition transparency and value, and we’re always happy to provide full nutritional information for each recipe upon request.
Our meals are formulated to meet AAFCO standards for adult maintenance, with balanced protein, carbs, and fats to ensure optimal digestion and long-term health, even for pups with sensitive systems. That said, we know every dog and diet philosophy is unique, and it sounds like you’re doing an incredible job handcrafting meals for your Pomsky.
We’re glad to hear your pup enjoyed the beef recipe, and your feedback about portion size, cost, and protein content is invaluable as we continue improving our recipes. If you’d like, our team would be happy to share more details on the complete nutrient breakdown or suggest recipes better suited for your pup’s needs. Please reach out anytime at [email protected], we’d love to help!
GA
Gary
My Dog Won’t Eat It
I can’t say anything positive or negative about Happy Howl. The only thing I can say is my dog won’t eat it. I’ll try another flavor but I suspect my order will be heading towards a local landfill.
Response from Happy HowlOct 21, 2025
We’re so sorry to hear your pup didn’t enjoy their first flavor! Every dog’s taste buds are a little different, so we completely understand. We’d love to help you find a recipe that’s a better fit. Our team can recommend some popular favorites and tips for picky eaters. Please reach out to us at [email protected] and we’ll make it right!
RB
Rose B.
The food is ok
The food is ok. The first to orders were friendly packed, the spoon the plastic storage etc. no subscription. When I ordered the 3rd time, they automatically through me in to a subscription. My dog is a toy poodle all of 5 lbs. now they do not stop sending every 2 weeks. I have enough food to last her years. Not consumer.
Response from Happy HowlOct 20, 2025
We’re very sorry for the frustration with the automatic subscription and frequent shipments. We understand how overwhelming it can be, especially with a small dog and limited storage. Please contact our support team at [email protected] so we can pause, adjust, or cancel your subscription and ensure you only receive what you need.
Thank you for your feedback, we’ll also review our subscription setup to make it clearer and more flexible for all customers.
SJ
Steve J C.
I do like that my dog loves the dog…
I do like that my dog loves the dog food but some of the ingredients are not good especially some of the oils and I don’t like I’m getting more lamb and turkey and only a few boxes of beef. Other than that the price is reasonable. I would probably stick with happy how if they would change some of their ingredients
Response from Happy HowlOct 14, 2025
Thank you so much for your honest feedback and for sharing that your pup is enjoying Happy Howl! Happy Howl's recipes exceed AAFCO standards. Our oils are carefully chosen for their health benefits, but we understand every pet parent has preferences and we’ll share your comments with our product team. Our customer support team can assist you with any case size issues. You can contact us at [email protected].
We’re grateful you’re part of the Happy Howl family and hope to keep serving you and your furry friend! 💚
MA
Mary
My little dogs love the food but
My little dogs love the food. What I don’t like is that if you place an order, you are automatically put on a subscription plan with very short notice of when the next shipment will be billed and shipped. I still have more than half of my first order when the next order arrived.
Response from Happy HowlOct 14, 2025
We’re so happy to hear your little pups love Happy Howl! 🐾
Thank you for sharing your feedback about the subscription timing.
Our website actually offers TWO checkout options.
1.) One-time purchase
2.) Subscribe & Save
When a customer clicks subscribe and save, the customers is signing up for a subscription. We offer our customers the option to sign up and the orders are shipped based on the shipping frequency the customer chooses.
Our goal is to make feeding convenient, not stressful, and we’re always working to make scheduling more flexible and communication clearer. You can easily adjust, pause, or delay future shipments anytime from your account, and our team is always happy to help if you need assistance. 💚
JP
Judith P.
I don't like the price
I don't like the price
I do like that it seems health
I do like the shelf stability
I don't like that it's not recyclable
I don't like that my labrador who eats everything will eat it but doesn't seem to love it
Response from Happy HowlOct 7, 2025
Thank you for taking the time to share such thoughtful feedback. We really appreciate your honesty and are glad to hear you value the health benefits and shelf stability of Happy Howl.
We completely understand your concerns about pricing. We are happy to work with you to provide pricing on a topper meal plan.
Happy Howl IS recyclable. There is an icon and statement on the side of the packaging that says "PLEASE RECYCLE."
As for your Labrador, every pup has unique preferences, but we’re happy he’s still enjoying the food!
Your feedback truly helps us improve, and we hope to continue earning both your and your pup’s satisfaction.
JH
Jessica H.
Good product, meh customer service
While I like the product the website is difficult to navigate and I NEVER receive email reminders about my order.
That means orders go through that I may not need and the company does not allow you to cancel even if contacted immediately after the order goes through. I had to create a calendar reminder for myself. Smh.
Response from Happy HowlOct 6, 2025
Thank you for sharing your feedback. We’re glad to hear you enjoy our product, but we sincerely apologize for the frustration caused by our website. We completely understand how this could lead to unnecessary orders, and we appreciate you taking the time to create a workaround with a calendar reminder.
Please contact us at [email protected] so we can find a solution for you and update your subscription so you can receive orders when needed and double check that your email is correct.
Your feedback is valuable, and we will share it with our team to help improve the ordering experience and notification system. While our current policy doesn’t allow cancellations after an order is placed, we want to make this as smooth as possible for you moving forward. Please feel free to reach out to us directly with any concerns about upcoming orders—we’re here to help.
Thank you for your understanding and for being a valued customer.
