Where it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
Also known as
thehappyhowl.com
Website
thehappyhowl.com
Category
Pet Stores
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 94% of reviews.
Latest
Most recent review: October 2026.
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Our dogs love the food. I will start a subscription soon
Response from Happy HowlApr 29, 2026
We’re so glad your dogs love the food, that’s the best sign!
Whenever you’re ready, the subscription makes it easy to stay stocked, and you can always adjust timing or quantity to fit your needs.
Thank you for being part of the Happy Howl family!
SC
Samantha C.
All is great!
Okay so Happy Howl replied to my review, so a lot of it was things that I was not aware of. So with your first order you get the bags and a spoon. I was not aware of that. They said I send them a picture at the boxes that got banged up in my last order they'll replace them, though I'm not sure how to send them a picture. I'll figure that one out. So it was nice that they explained everything. When I first started the food I had a senior pug chihuahua mix and a Papillon Chihuahua mix. Well my little senior dog passed away and the Papillon Chihuahua mix we had to get rid of. So I ended up adopting a puppy that is a pug chihuahua mix and then a one and a half year old Pomeranian. So I definitely wanted to stick with fresh healthy food since that's what Bobby Humphries feeds his Misfit dogs. Marley was actually here when I had my senior dog before she passed away and so when I Merlin the Pomeranian he only liked the Grandma's beef stew and the turkey Festival. But Merlin was skin and bones when we got him yes he was a giant hairball but you could feel his ribs and his hip bones, so feeding him fresh food made a big difference. He is a good 8 lb and has great muscle tone the vet is very happy with his progress. Even though they have not heard of happy howl.
Response from Happy HowlApr 28, 2026
Thank you for reaching out and sharing your experience, we’re sorry to hear about the condition of your recent delivery. Unfortunately, cartons can sometimes become damaged during transit. That said, we’re happy to make this right, please send our team a photo and let us know how many cartons were affected, and we’ll arrange replacements for you.
Regarding the missing items, the spoon and plastic bags are only included in your first order, so you would not receive them in subsequent deliveries.
We also understand your concerns about your subscription and pricing. It sounds like your shipping frequency or plan settings may need to be adjusted. You can log in to your account at any time to review and manage your subscription, or our team would be glad to help walk you through it.
Please don’t hesitate to reach out if you have any questions, we’re here to help.
TR
Tammy R.
My 4 rescues chihuahuas are thriving…
My 4 rescues chihuahuas are thriving and at appropriate weight. My 13 1/2 year old acts like a puppy again. My two 7 year old brother and sister are great and my very abused 6 year old rescue is finally doing the okay.
Response from Happy HowlApr 24, 2026
Hearing that your 13½-year-old is acting like a puppy again is especially wonderful, and it’s amazing to know your other pups are doing well too, especially your 6-year-old rescue finding their footing. That kind of progress is so meaningful.
AG
Alicia G.
Very well packaged and delivered on…
Very well packaged and delivered on time. Both my chihuahuas are picky eaters and they love Happy Howl. They’ve even lost weight! I’m seeing more energy and healthier skin and coats since starting HH. I appreciate that it’s a healthy and human grade made food. You know what your pet is getting and it’s healthy and good for them.
Response from Happy HowlApr 24, 2026
Thank you so much for this amazing feedback! We’re thrilled to hear your picky chihuahuas are loving Happy Howl and that you’re seeing such positive change, from healthy weight loss to increased energy and better skin and coats.
It means a lot to know you feel confident in the quality and transparency of the ingredients, and that it’s making a real difference for your pups. We truly appreciate you being part of the Happy Howl family.
AL
Andrea L.
delivery is fast and on time!
delivery is fast and on time!
Response from Happy HowlApr 24, 2026
Thank you so much for sharing! We’re really glad to hear delivery has been fast and on time with Happy Howl.
JP
Jessica P.
My dog loves the food!!
My dog loves the food!!
Response from Happy HowlApr 24, 2026
That’s amazing to hear, thank you for sharing! We’re so happy your dog loves Happy Howl.
We appreciate you being part of the Happy Howl family.
RS
Robin S.
I love that they have shelf stable…
I love that they have shelf stable fresh dog food that I can have ready to go and their subscription system is really easy to use.
Response from Happy HowlApr 24, 2026
Thank you so much for sharing this! We’re really glad to hear you’re enjoying the convenience of Happy Howl, especially having shelf-stable fresh food ready to go and an easy subscription system.
JA
JAA
Prompt resolution to issues with…
Prompt resolution to issues with damages sustained from shipping
Response from Happy HowlApr 24, 2026
Thank you for sharing this, we’re glad to hear your issue was resolved quickly.