Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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customer
Best dog food!! We have tried several and all have at some point upset my dog’s stomach. As well, the customer service here is second to none!!
Response from Happy HowlMay 5, 2026
We are so thrilled that Happy Howl has been the answer for your dog and that their tummy is happy and settled! We truly believe that taking care of our customers is just as important as taking care of their pups. Thank you so much for this wonderful review, it makes every single day worth it!
Natalie E.
Excellent CS
Response from Happy HowlMay 5, 2026
Our customer service team works incredibly hard to make sure every pet parent feels heard, supported and taken care of, and knowing that it shows makes all the difference. We are always here for you and your pup whenever you need us!
SERIOUS BUSINESS EXECUTIVE S.
I have a female Shih Tzu who is a very picky eater, sometimes she would go for 3 to 5 days without eating but every since I tried happy Howl she's excited to eat again she loves this food
Response from Happy HowlMay 4, 2026
Thank you so much for sharing this wonderful update about your girl! We know how stressful it can be when your pup refuses to eat, 3 to 5 days is a long time to worry! We're absolutely thrilled that Happy Howl has turned mealtime into something she looks forward to. Shih Tzus can be notoriously picky, so hearing that she's excited to eat again means the world to us. Give her a little extra love from our whole team!
Nicole B.
The price can go down not keep going up .lol but everything is great dog loves it I do run out before next order
Response from Happy HowlMay 4, 2026
We're so happy your pup loves Happy Howl! As for running out before your next order, we'd hate for any mealtime gaps! Have you tried our auto-ship/subscription option? It can save you a little on each order AND make sure you never run out. You can log into your subscription and adjust your settings at anytime!
Emily
I love the ease of this food. Fresh but doesn’t have to be frozen or refrigerated unless opened. It makes it so much easier for traveling pups. 😊
Response from Happy HowlMay 4, 2026
Traveling with pets can already be a lot to manage, so the last thing you need is worrying about keeping food frozen on the go. That's exactly why we designed Happy Howl to be as convenient as it is wholesome, fresh quality without the fuss! Whether it's a road trip or a flight, we love knowing your pup eats well wherever the adventure takes you both.
Ruth
I’ve finally found the dog food that my dog loves, it’s convenient and is easy to manage. The quality is superb! My dog is 11 years old going on 5! He has more energy and plays more often. I’m on auto delivery. Thank you Happy Howl!
Response from Happy HowlMay 4, 2026
An 11-year-old acting like a 5-year-old?! That is the highest compliment we could ever receive! Senior pups deserve to feel their best, and hearing that your boy has more energy and is playing more often tells us everything we need to know.
customer
Easy to order, but hard to change billing information
Response from Happy HowlMay 4, 2026
Thank you for the feedback, and we're so glad the ordering process has been a breeze! You can update your billing info directly in your subscription settings, which should do the trick! If you run into any trouble, our customer support team is happy to help Monday through Friday. Reach out and we'll get it sorted for you quickly. We appreciate your patience and your loyalty to Happy Howl!
sharon A.
My puppy sits by his bowl in the morning and at night waiting for his food. He eats and then goes out to the bathroom and comes back in to lick his bowl.. He loves it so much! He has lost a little bit of weight as well!
Response from Happy HowlMay 4, 2026
A pup who sits and waits by his bowl AND comes back in just to lick it clean?! That is the ultimate seal of approval and it makes our whole team smile! And the weight loss on top of it? That is Happy Howl doing exactly what it's meant to do, keeping your pup happy, healthy, and thriving. Give that good boy an extra belly rub from all of us!
