Where it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
Also known as
thehappyhowl.com
Website
thehappyhowl.com
Category
Pet Stores
Listed on Five Star Index
2026
About these reviews
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The company replied to 94% of reviews.
Latest
Most recent review: October 2026.
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Food made my dog sick - was unable to return unused containers - company told me to donate??? I guess they have the extra $$ they are able to do this - some of us cant.
Response from Happy HowlJun 7, 2026
We appreciate you reaching out, and we are so sorry your dog got sick. We know that every dollar counts, and we never want a customer to feel like their budget isn't being taken seriously. Due to strict safety protocols for fresh pet food, we are unable to accept returns or bring product back into our warehouse, which is why we suggest donation to a local shelter. We apologize for the frustration this policy caused you, and we wish your pup a very speedy recovery.
PC
Paul C.
Very poor customer service decisions…
Very poor customer service decisions regarding returning product. I’ll be sure the Rescue organization I work with is aware, as well as other organizations I work with.
RC
Randy C.
I tried it out
I tried it out. Got 3 trial boxes. My very picky dog didnt go for it. I am trying everybody and everything I can do. Had NO problem getting refunded from the other companies I tried. Happy Howl said I contacted too late and I received 18 more boxes. Never filled out an order form for these. Got a mixture of flavors but now am stuck with them. My dog wont eat them! Thanks for nothing . I am out $92. I
Response from Happy HowlJun 7, 2026
When placing an order through our website for the Trial Pack option, customers are required to review and agree to our subscription terms at checkout. These terms clearly state that orders will auto-renew according to the selected cadence unless canceled prior to the next shipment. By completing checkout with the Trial Pack selected, you agreed to these terms.
We also wanted to clarify how our order and cancellation process works. Two days prior to fulfilling and shipping an order, we send an upcoming order email to allow time for any changes or cancellations. Once the cancellation window has passed, the order enters fulfillment and cannot be stopped or refunded, as stated in our policy.
Because the cancellation was not submitted during the designated window, this order already processed for shipping. Unfortunately, we are unable to stop the shipment or issue a refund at that stage. We do not accept returns on food due to safety and freshness standards. Once food leaves our hands, we can’t resell or reuse it to ensure every pup gets the highest-quality, untouched meals. We recommend donating to a local shelter. We truly appreciate your understanding!
CS
Cathleen S.
Your website is NOT customer friendly
Your website is NOT customer friendly. It does not list a phone number or email for contact for information. The web based subscription is difficult to navigate. I suggest you look at Farmer's Dog website and subscriptions. Much easier to look up my account, make changes, add or delete products, delay shipment etc. I attempted to pause and change delivery date. Instead I received 3 boxes of food within a 2 week period. I finally did get a contact number after box 2 invoice. Stephanie told me that I she could not stop the shipment. She said I could refuse to accept shipment - exactly how do you do that when it is dropped at your doorstep? Finally, decided to completely cancel my subscription. I also cancelled the payment method since I do not have confidence that my subscription was actually cancelled by you.
Response from Happy HowlJun 1, 2026
We want to address a few things that we hope will be helpful going forward!
-First we want to let you know that all of our customer service contact information including our phone number and email address are listed in the footer of our website at TheHappyHowl.com
-We also want to assure you that our subscription management portal allows you to log in directly to your account to make changes, adjust delivery dates, pause, or cancel your subscription at any time! When a cancellation is completed you will automatically receive a confirmation email verifying that your subscription has been successfully cancelled so you will always have that peace of mind and documentation in hand! 🌟
We hear your feedback about the overall website experience loud and clear and we take that very seriously, making our platform as easy and intuitive as possible for our customers is something we are committed to continuously improving!
We are truly sorry that this experience led you to cancel and we hope you will give us another chance in the future! Please do not hesitate to reach out to us directly at [email protected] if you have any further questions or concerns, we are always here to help!
PC
Peggy C.
They didn’t take me serious when I told…
They didn’t take me serious when I told them there was mold in my dog food packages. They said it was fat. It was definitely speckled with mold. I even sent them picture. None of the other ones prior to that had any of those spots they did not offer to replace so I left and went to another fresh dog food company.
Response from Happy HowlJun 1, 2026
We deeply apologize that we fell short of making you feel taken seriously. We completely understand why you were worried; while congealed fat is a normal byproduct of cooling fresh, real food, we know it can look concerning if it hasn't appeared in your previous orders. This is 100% safe for your pup to consume.
DP
Dorothy P C.
My dog does NOT like ur products !!!
My dog does NOT like ur products !!!
If this is a subscription, please CANCEL !!!
WM
Wendy M.
Your ordering system feels deceptive
Your ordering system feels deceptive. I ordered a sample pack to try and you signed me up for a subscription I had no idea about! I had already placed an order! Your food is expensive and now you’ve taken my money when I ONLY wanted the first shipment! You have literally made assumptions and shipped me two more! Do better to make sure customers know exactly what you are signing us up for in the order process. I did not budget for the extra $200 you took from me. I am disappointed in your ethics.
LE
Leonard
Very unhappy with not so much the food…
Very unhappy with not so much the food it was overall attitude of staff. Never could get my free gift with punch card sorted out sent me an item I did not request (powder for joints) instructions were to add to the food followed instructions now my dog will not touch the food. I did not ask for they just sent it.
Response from Happy HowlJun 7, 2026
Thank you for reaching out and letting us know. We are so sorry for the frustration surrounding the free gift and that the joint powder caused your pup to lose interest in their food. Our care team only ever wants to be helpful, and we apologize that our service felt disappointing. We respect your decision to cancel the subscription, thank you for trying our food, and hope you find the perfect match for your pup moving forward!
