Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Letha L.
Came in time and hoping my picky eater will eat it. So far she just sniffs it.
Response from Happy HowlMay 8, 2026
Picky eaters sometimes just need a little time to warm up to something new. A great tip is to try warming it up slightly to bring out the aroma, that often does the trick! If you ever want to try a different flavor to find her favorite, our team is always happy to help.
Kathy B.
It was a very smooth experience with ordering the sample kit...I look forward to seeing how well my boys like Happy Howl. It was very prompt on delivery.
Response from Happy HowlMay 8, 2026
So glad the ordering and delivery experience was smooth and prompt, that's exactly how we want every first impression to feel! We are SO excited for your boys to dig in.
Debra L.
Dallas is poodle on poodle. He is a bichon poo very picky eater super super smart. He was on that BioDerm by Hills he is a very very finicky eater, which can give him the rest. He can’t eat anything. Dallas wouldn’t hardly eat his food for days. All he wanted was treats is four years old so I’ve been searching it took me four years to find you all so I said I’ll try it once I put it down. I didn’t have to do any transitional he attacked like I never seen him eat before me and my husband was impressed. Dallas looked at me and said you got it right and yes, I got it right the best and I mean the best it cut down on me giving him treats he rather eat his food. I love it the best.
Response from Happy HowlMay 8, 2026
That is everything. We are so incredibly happy for you, your husband and most importantly Dallas!
R Y.
Great food. My dog loves it and he is much healthier!!
Response from Happy HowlMay 8, 2026
We pour so much care into every recipe and knowing it's making a real difference in your pup's health means the world to us. Thank you for sharing!
Jana Y.
I really like this wet food for my pups. Finally a moist fresh healthy dog food in a container that isn’t frozen and doesn’t need to be stored in fridge before using. Plus the box is easy to open and scoop out. And they love the taste. Win-win! ❤️
Response from Happy HowlMay 8, 2026
Thank you so much for the kind words, we love having you and your pups in the Happy Howl family!
Lois E.
Not messy! Shelf stable before opening (No freezing or refrigeration)! Great ingredients!
Response from Happy HowlMay 8, 2026
We put so much thought into making it as convenient as it is wholesome, and it sounds like it's hitting every mark. Thank you for the love, we hope your pup is enjoying every bite!
Rachel W.
We have three dogs who have rejected every single dog food we have tried and I have even tried cooking their meals myself. They wouldn’t eat that either:) I ordered the sample pack of Happy Howl and they gobbled up all three flavors!! I cannot tell you how thrilling it is to find food they will actually eat and clearly love!
Response from Happy HowlMay 5, 2026
We can only imagine the relief and joy of finally finding something they not only eat but clearly LOVE. You deserve this win just as much as they do! Welcome to the Happy Howl family, we cannot wait to keep those three happy and well fed for a long time to come!
Karen F.
No refrigeration before opening is #1 for this dog owner,
Response from Happy HowlMay 5, 2026
The ability to store Happy Howl without refrigeration before opening is a total game changer for so many pet parents and we are so glad it makes your life that much easier!
