Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Anjan
Dog loves the food. Mix it with what we cook and the bowl is always empty.
Response from Happy HowlSep 9, 2026
Thank you so much for the wonderful review! Mixing Happy Howl with your own home cooking sounds like the ultimate gourmet meal for your pup—no wonder that bowl is always licked clean! We are so thrilled to be a part of your dog's daily routine. Welcome to the Happy Howl pack!
Unhappy C.
Happy Howl was very responsive to a request to swap out one recipe for another when my dog was sensitive to the recipe. Would highly recommend this company and its food. It’s as close to homemade as you can get and easy to use. Our dog is a picky eater and loves it. Delivery is easy and responsive.
Response from Happy HowlSep 9, 2026
We love hearing this so much! Swapping out recipes to make sure your pup feels amazing and gets a meal they genuinely love is always our top priority! We are so happy that our fresh, homemade-style recipes hit the mark for your picky eater and that our shipping team kept things smooth for you. Give your sweet pup an extra big belly rub from all of us!
customer Alli V.
My dog has food sensitivities and Howl is one of the few non-kibble and non frozen foods that offers a single source lamb protein. He’s also a picky eater and gets tired of the same meal. Howl gives me a convenient option I can alternate with his other single source lamb dog food to keep him healthy and happy.
Response from Happy HowlSep 7, 2026
We love hearing this so much! Solving food sensitivities AND outsmarting a picky eater with our single-source lamb protein is a major victory! Keeping mealtime exciting while sticking to safe, high-quality ingredients is exactly why we created our shelf-stable recipes. Thank you for giving us a try and adding us to his favorite flavor rotation!
Elizabeth D.
My fur kids love this food and the variety! Mealtime is no longer a battle, especially with my German Shepherd who is quite literally a food snob! As a fur parent, I love the convenient shelf stability and no longer struggling with freezer or refrigerator space!
Response from Happy HowlSep 7, 2026
Thank you for the incredible feedback! We are thrilled that Happy Howl won over your picky German Shepherd and made mealtime effortless for your fur kids. Hearing that you love the variety and the convenience of shelf-stable packaging means the world to us. Thank you for your support!
Karen T.
My Teddy it's a very fussy eater.I tried the variety sample pack.He absolutely loves it.My only problem is the price
Response from Happy HowlSep 7, 2026
We are so happy to hear that sweet Teddy is loving Happy Howl! Winning over a very fussy eater is a huge milestone. We completely understand that budget is important, and we want to help make feeding Teddy as affordable as possible! Our larger case packs offer a significantly lower price per carton compared to the sample pack. Please reach out to us at [email protected] with Teddy's weight and any known allergies, and our team will be delighted to help calculate the most cost-effective subscription plan for you!
Jacklyn B.
My dogs are very picky eaters! Turn their noses up at my own homemade food! So far they are eating Happy Howl and enjoying it! I got variety pack! Love packaging! This will be my break I hope, from continuing homemade meals!Fast delivery and good website!
Response from Happy HowlSep 7, 2026
Winning over picky eaters who refuse homemade meals?! That is TRULY a cause for celebration! You officially get to put down the pots and pans and let us handle dinner time. We are so excited that your pups are obsessed with the variety pack and that you’re enjoying our easy packaging and fast delivery. Give your sweet, spoiled pups a big pat on the head from all of us!
Val E.
My puppy LOVES Happy Howl! I feel good feeding him something without all the fillers and junk in so many foods out there! Customer service has been great too!
Donna A.
My dogs love this food. I like the quality of the food and how easy it is to travel with the individual boxes. The design is SO clever to be able to open and seal the box easily.
Response from Happy HowlSep 4, 2026
Thank you so much for the fantastic review! We are so thrilled that your dogs are loving the food and that our clever packaging makes travel a breeze. We specifically designed our shelf-stable cartons to fold open and seal easily so you can feed fresh on the go without any mess or hassle. Thank you for being such an awesome part of the Happy Howl pack!
