Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Connie S.
Eve loves her new food.She is a picky eater so the variety box works well for her
Response from Happy HowlOct 13, 2026
Thank you so much for the great review! We are delighted to hear that Eve is loving her new food and that our variety box is working so well for her picky appetite. We truly appreciate your support and look forward to keeping Eve happily fed!
Lisa L.
My dog absolutely loves Happy Howl and I am so thankful they have a chicken free option!
Response from Happy HowlOct 11, 2026
Thank you for the wonderful review! We are delighted to hear that your dog loves Happy Howl and that our chicken-free option is the perfect fit for your pup's diet. We truly appreciate your support and look forward to keeping those bowls happily full!
Christine
Highly recommend! Our dog loves this food as a topper to her dry food. She has lost weight on this specific diet and loves “choosing” her next flavor. She literally chimed and jumps when her bowl is set down. We use the side measurements for 1/3 cup and it always evens out. We are big fans of this dog good as a topper!
Response from Happy HowlOct 11, 2026
Talk about mealtime magic! A dog jumping and chiming for joy at dinner is the ultimate seal of approval! We love that our side measurements make accurate portioning effortless and that adding Happy Howl as a topper helped her reach a healthy weight while enjoying variety. Thank you for being such an awesome part of the pack!
Karrin L.
My dogs love this
Response from Happy HowlOct 8, 2026
Thank you for the sweet review! We are delighted to hear that your dogs love Happy Howl. We truly appreciate your support and look forward to keeping their bowls full!
JessieJ
My 7 year old German Shepherd loves the Turkey Feast and it's been the only dog food he'll consistently eat every day. It makes me really happy that I found a dog food that he loves and will eat regularly. One of the main reasons I love this Happy Howl dog food is because the packaging is so convenient! I love it. It's easy to open with my carpal tunnel issues and I love the size and shape for storing it. It's very convenient to take with us when we go camping all summer long. I would definitely recommend this dog food if you're looking to try a new food for your dog! They will love it!
Response from Happy HowlOct 7, 2026
Hearing how much your 7-year-old German Shepherd loves the Turkey Feast brings the biggest smile to our faces! Finding a food that a dog eagerly eats every single day is such a huge relief. We are also so grateful to hear that our easy-tear cartons are gentle on your carpal tunnel and make pack-and-go storage effortless for your summer camping trips! Thank you so much for recommending us and welcoming Happy Howl along on your outdoor adventures—give your handsome boy an extra big pat on the head from all of us!
WONDER W.
I cannot say enough about the customer service of this company. They go above and beyond. The product is top notch. My picky eater use to graze at her other brand of food. Now she comes to get me when it’s time to eat and gobbles it up. She loves this food. Her system likes the product too. She use to have very irregular bow movements. Now she’s consistently regular. So happy to find this product and I love that it does not need refrigeration so it works very well traveling in our RV with limited cold space. There is no downside here!
Response from Happy HowlOct 5, 2026
Hearing this brings the biggest smile to our whole team! Going from a picky grazer with irregular digestion to a pup who actually comes to get you when it’s time to eat is the ultimate transformation! We are thrilled that Happy Howl resolved her tummy troubles and that our shelf-stable convenience makes RV travel so much easier for you. Knowing our customer care team took such good care of you makes it all complete. Thank you for being such an awesome part of our pack—give your sweet girl an extra big pat on the head from all of us!
Tamara E.
My 15yo dog has lost 2# since he's been eating Happy Howl along with Dr. Marty's dry food and Tilly's Treasures treats. He really seems to enjoy it. The only drawback is your "free scoop", I would suggest more of a spreader rather than a long handle spoon. But my dog doesn't care about that 😂
Response from Happy HowlOct 4, 2026
15 years young and loving his food—we love to hear it! Keeping mature pups happy and maintaining a healthy weight is the ultimate win! Thank you so much for the feedback on our scoop, too. A spreader wand is actually a super smart suggestion for portioning, and we'll definitely share that with our design team! Give your sweet boy a big belly rub from the Happy Howl pack!
Joy M.
Both of my dogs love their new food.
Response from Happy HowlOct 4, 2026
Thank you for the great review! We are delighted to hear that both of your dogs love their new food. We truly appreciate your support and look forward to keeping their bowls full!
