Where it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
Also known as
thehappyhowl.com
Website
thehappyhowl.com
Category
Pet Stores
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 94% of reviews.
Latest
Most recent review: October 2026.
Edits
Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
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I cancelled my subscription online in plenty of time to stop the next delivery. Then, my online banking showed a charge for another shipment. I immediately contacted HH and was told they have no record of the cancelled subscription and the order was in route so nothing they could do. I asked for a call tag to return the product and a refund. "Not our policy" was their answer.
Requested a phone call back from someone in charge. Howie called. Told him everything and was given the same story. "Not our policy and nothing they can do".
THE MISTAKE WAS HH'S AND I AM OAYING FOR IT. IT'S NOT RIGHT!
CA
Carol
You gave me minimal notice you were…
You gave me less than ONE days notice you were sending an "autoship" I thought I had cancelled. I saw the email and responded within an hour saying it should be cancelled. Your AI response was that it would send my request to a human. I went to the site and cancelled it myself, but you claimed you had already shipped it! I got the 'order shipped' notice that evening. Subsequent communications were the OPPOSITE of helpful. Please leave me alone, every time you contact me it reminds me of how pissed I am.
Response from Happy HowlSep 15, 2026
Thank you for reaching out. We wanted to clarify how our order and cancellation process works. Four days prior to fulfilling and shipping an order, we send an upcoming order email to allow time for any changes or cancellations. Once the cancellation window has passed, the order enters fulfillment and cannot be stopped or refunded, as stated in our policy.
Because the cancellation was not submitted during the designated window, this order has already been processed for shipping. Unfortunately, we are unable to stop the shipment or issue a refund at this stage. We do not accept returns on food due to safety and freshness standards. Once food leaves our hands, we can’t resell or reuse it to ensure every pup gets the highest-quality, untouched meals. We recommend donating to a local shelter.
We truly appreciate your understanding. For future orders, you can adjust your subscription or cancel within the upcoming order window to ensure everything meets your needs.You can also sign up to receive text regarding your upcoming order.
Return Policy: https://happyhowl.com/policies/refund-policy
Shipping Policy: https://happyhowl.com/policies/shipping-policy
Warm regards,
The Happy Howl Team 🐾
WH
Wayne H.
I’d steer clear
Love the idea. Sadly, my pup won’t eat any of it. I tried slowly introducing it with what she was used to and tried 3 different flavors. She sniffs and walks away. More troubling is that I can’t find a way to cancel the subscription, and my emails to support have gone unanswered.
LK
LOUIS K. B.
Since having not received it yet pretty
Since having not received it yet pretty
crappy.
Response from Happy HowlAug 31, 2026
Hi Louis! We completely understand wanting your order to arrive as soon as possible. 💚 I took a look and can see that your order is already on its way and is expected to arrive tomorrow. Our usual delivery window is 2–6 business days, so it looks like your Happy Howl will be there very soon!
We hope your pup enjoys it once it arrives! 🐾
Warm Wags,
The Happy Howl Team
CU
customer
It may is good for lots of puppies
It may is good for lots of puppies, but my won’t eat, no matter how I try to feed him!
Response from Happy HowlAug 30, 2026
💛 Every pup is so different, and sometimes some just need a little extra encouragement when trying something new. We’d truly love to help! I'll email you now, and I’d be more than happy to send you a few picky eater tips that may help make mealtime a little more exciting for your pup. 🐾
Warm Wags,
The Happy Howl Team
BO
Bob
I have asked on several occasions to…
I have asked on several occasions to stop sending me food I am running out of space yet you sent another UNWANTED shipment to day CANCEL MY SUBSCRIPTION YOU ARE NOT RESONSIVE TO MY REQUESTS . If you send another shipment after this I will call you a scam on social media enough is enough!
Response from Happy HowlAug 30, 2026
Hi there, we are so deeply sorry for the frustration and stress this situation has caused. We hear you loud and clear! We have immediately paused your active subscription for the 36-pack variety, and your next order is currently on hold until September 29th to give you plenty of space and time with your current supply. Please rest assured that no food will ship to you without your approval. Whenever you are ready, we can completely cancel your account, or if you prefer, adjust your frequency and box size to fit your schedule (such as our 18-pack option or extending deliveries to every 4 or 6 weeks). Please reply directly to this message or email us at [email protected] so we can immediately make whatever exact change you prefer!
NJ
Nancy J.
Mold & Terrible Customer Support
Edited to address the false response they’ve left below.
True: Their CX Director and CoS/Wife to the CEO did send me a message.
False: They did NOT send a replacement, nor did they apply a discount. We have reached no resolution.
Why? Because they made both of those things conditional upon me agreeing to take down my negative reviews.
Further, they already deleted my review from their website. This is precisely why Trust Pilot exists.
Additionally, they still have not addressed why the “congealed fat” does not break down when cooked, and the CX Director claimed they weren’t recently bought out by MARS, which is strange given how public the announcement was of their having received the funds.
I’m pretty taken aback by how far south this has all continued to spiral.
///
The experience is night and day from when we first ordered at the beginning of the year. Fresh, affordable, nutrient dense food and attentive customer support for any issues with delay or packaging.
Now? The complete opposite, a total 180 on product and support. I receive boxes full of “congealed fat” that doesn’t break down even when heated. Customer “support” the better part of a week to respond to emails, they never answer or respond to calls and their only suggestion is for me to send ALL of the product back and only then will they send me replacements.
It’s been a nightmare that I hope you can avoid.
Response from Happy HowlAug 30, 2026
Hi Nancy, thank you for sharing your feedback. We sincerely apologize for the delayed responses and frustration you experienced earlier in this process. As our CX Director shared in their message yesterday, we are glad we could get this resolved for you by sending a full replacement order at no charge and applying a 30% discount to your next three shipments. We truly value your support as a family-owned business, and we are grateful for the opportunity to make things right for you and your pups!
JG
Jennifer G.
Does not stand behind product.
I have two Golden Retrievers that I thought I would try this food for. It's not frozen, great throw away containers and easy to travel with. I ordered the sample pack, beef, lamb and turkey. Working on transitioning my pups and they appeared to do okay with it. Therefore I thought I would order a large double order because I had a 40 percent off coupon. I ordered it and started feeding it to my pups, continuing the transition. My older dog could not tolerate the food. He constantly gets the runs. My younger dog will not eat it. He doesn't like the texture, taste or both. I asked the company several times if I could return it because I cannot use it. Keep in mind it is sealed and good until 2027. They apparently have a policy that if you purchase with a coupon that they will not accept returns. What a joke! Or, a scam. Anyone would look for a coupon to purchase this with, its expensive. I cannot believe this company. They recently contacted me and wanted the original shipping label etc. I of course don't have that as I put the food in a cabinet. I am so upset and will not refer this company to anyone and will leave reviews wherever I am prompted. Please, don't purchase this for your fur babies. A 3 pack sample is not enough time to see how your dog will respond to the food.