Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Kristi A.
My chihuahuas love their food. I have a chihuahua that has allergies and he does great on this food.
Response from Happy HowlJun 7, 2026
This completely makes our day! There is nothing better than full bellies, clean bowls, and allergy-free days. Thank you so much for trusting Happy Howl to fuel your chihuahuas!
Ashley W.
My dog loves this food
Response from Happy HowlJun 7, 2026
Thank you so much! Hearing that your dog loves our recipes completely makes our day. We are honored to be a favorite in your household and look forward to keeping that bowl clean for a long time to come!
Jason M.
Our dog loves all 3 recipes!
Response from Happy HowlJun 7, 2026
This completely makes our day! There is nothing better than a clean bowl and a happy pup, no matter which recipe is on the menu. Thank you so much for choosing Happy Howl to keep those tails wagging!
Diane K.
The sample boxes came very fast. I just today gave my dog Oliver half of the turkey flabor mixed with his regular dog food and he seems to like it. Didn't eat it all, but that's just how he does it sometimes. lol He's good at self-regulating what he needs.
Response from Happy HowlJun 7, 2026
We love a dog who knows exactly what he needs! Oliver sounds like a wonderfully smart pup, and we are so glad he enjoyed trying out the turkey flavor with his regular meals. Thank you so much for giving our samples a try, and we hope Oliver continues to love his healthy mix-ins!
Terry S.
Both our inside dogs love this food. The only thing I would like to see is a perforation at least 1/2 box because each one gets 1/2 a box a day. It's a little tough for my wife to guess 1/2. Usually it's way off.
Response from Happy HowlJun 7, 2026
Thanks for sharing such helpful feedback! We love that your pups are fans, but we hear you on the half-box guessing game. A great way to get it exact every time is to weigh the portions—each carton is 14.6 oz, so aiming for 7.3 oz on a kitchen scale will give you a perfect half-serving without the guesswork. We'll definitely keep your packaging idea in mind!
DrAmber Demetria G.
My dogs get super excited for meal time and lick their bowls clean.
Response from Happy HowlJun 5, 2026
Thank you for the awesome feedback! We take 'clean bowl club' status very seriously around here, and it sounds like your pups are the ultimate lifetime members. We’re thrilled to hear they love the food so much!
Deree
My dog loved the beef stew. Slowly adding it to his dry food was a great suggestion. I'll see how he likes the other flavors.
Response from Happy HowlJun 5, 2026
Thank you for the awesome feedback! We are so glad our transition tip helped your pup enjoy his first taste of Happy Howl Beef Stew. We hope the other recipes bring that exact same empty-bowl excitement to his mealtime routine!
Vicki A.
My dog LOVES this food, and she is soooo picky. Customer service is excellent- even via email! Super fast response to every question I ask!
Response from Happy HowlJun 7, 2026
We are doing a happy dance over here! There is nothing we love more than winning over a picky pup, and we are so thrilled that our recipes passed the test. Thank you so much for the shoutout to our email team, too—we always strive to be as fast and helpful as possible. We are incredibly grateful to have you in the pack!
