Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Sheila R.
My dog loves this food. She has a lot of skin and allergy issues, but so far she is doing very well on this food.
Response from Happy HowlJun 12, 2026
This is beautiful to hear! Thank you for the fantastic review. We are so glad that Happy Howl is passing her taste test and, more importantly, helping her feel her absolute best from the inside out. Cheers to many more empty bowls and healthy, itch-free days ahead for your pup!
Andrea N.
The dogs love it and I love that it’s shelf, stable and more affordable than several other options I have tried
Response from Happy HowlJun 12, 2026
It’s a win-win when the dogs are happy and the storage is easy. We are so glad we could provide a more affordable, high-quality alternative that your pups truly love. Thank you for the wonderful feedback and for choosing Happy Howl to keep your pack healthy and thriving!
Joe S.
auto delivery works very well and I get a discount. The only recommendation is to improve your website navigation experience (changing auto ship, adding more, skipping a shipment, etc). I forgot to add that my dogs love the food (Lamb), and, their tummy issues got all cleared up. They are Doodles and Doodles are prone to stomach issues - but not anymore!
Response from Happy HowlJun 12, 2026
Thank you for the honest and helpful feedback! We’re so glad the auto-delivery savings are hitting the mark for you. We are always looking for ways to elevate our pack members' experience, and we are taking your recommendations regarding website navigation straight to our development team to make managing shipments much smoother. Thank you for your support and for helping us grow!
Victoria L J.
My fur baby Layla has been on your food now for about 2 months I get the variety pack Layla just loves the food!!! She just can’t wait to eat. She licks her bowl clean every time! I bought an air tight container to put her food in So easy this way! I’m able to divide her food up in 3 servings It was so hard trying to measure exactly the amount from y’all’s container that the food comes in Any way, I highly recommend Happy Howl!! Human Grade food for your fur baby It’s all natural. Made in the US!! You definitely won’t be disappointed
Response from Happy HowlJun 12, 2026
We are absolutely thrilled to hear this! Knowing that sweet Layla can't wait for mealtime and licks her bowl clean every single time completely makes our day. That airtight container idea is such a brilliant pro-tip for dividing up her three daily servings seamlessly! Thank you so much for the wonderful recommendation and for being such a proud part of our USA-made, human-grade family!
Jackie R.
I wanted a high quality shelf stable human grade dog food and Happy Howl fit the bill. I recently went on vacation for two weeks and packing my dog's dog food was a breeze. My dog cleans his plate every time. I ordered a variety of the different flavors offered, and so far Henri my dog loves them all.
Response from Happy HowlJun 12, 2026
We are absolutely thrilled to hear this! Packing for vacation is stressful enough, so we are so glad our shelf-stable packaging made your trip a total breeze. Knowing that sweet Henri is cleaning his plate and loving every single flavor completely makes our day! Thank you so much for the wonderful feedback, and welcome to the pack!
Rick H.
This food even though I have t tried it myself must be delicious! My 2 GSPs show up earlier and earlier to be fed and they look fantastic.
Response from Happy HowlJun 12, 2026
This completely made our day! Knowing that your German Shepherds are eager for mealtime and thriving on the food is the best reward our team could ask for. We'll take their internal clocks running a little early as a massive double paws-up! Thank you so much for the fantastic shoutout and for being a wonderful part of our pack!
Chris V.
Happy Howl made an error on my order by shipping the wrong product. I told them and they immediately apologized and shipped the correct product, as well as refunded my original purchase price and shipping. They also sent a label to ship back the wrong product. I really appreciate their customer service making the situation turn around with a great result. We are a Happy, Happy Howl customer. 😊
Response from Happy HowlJun 12, 2026
Thank you so much for sharing this! While we always strive for perfection, mistakes can happen—but it’s how we handle them that truly matters to us. We believe in taking immediate accountability and making things right for our pack members, so we are absolutely thrilled to hear our customer care team turned this into a great experience for you. Thank you for your incredible grace, patience, and for being such a wonderful, happy part of our family!
Gracie G.
If my dog loves it I'm a happy customer ❤️
Response from Happy HowlJun 12, 2026
Thank you for the lovely reminder of why we love what we do. We are absolutely thrilled to have earned your trust and to be keeping your sweet dog happy and healthy. Thank you for being a wonderful part of our family!
