Where it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
Also known as
thehappyhowl.com
Website
thehappyhowl.com
Category
Pet Stores
Listed on Five Star Index
2026
About these reviews
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The company replied to 94% of reviews.
Latest
Most recent review: October 2026.
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My poor girl was allergic to the rice in the recipes. Since we had gone on the subscription plan & got a discount the company wouldn't give us a refund. Bad customer service in my opinion. Also these tetra containers of food were ridiculously heavy. I practically needed a forklift to get it up to my apartment & I needed one to get it over to shelter that I donated a month's worth of food to.
Response from Happy HowlJul 2, 2026
We are so sorry to hear that your pup had an allergic reaction to the rice in our recipes. Navigating food allergies is incredibly stressful, and we are sorry that our subscription refund policy added to your frustration during a tough time. We also appreciate the feedback regarding the weight of the shipment for apartment living, and we are glad the food could at least go to support a local shelter.
KM
K “Mills” M.
Can find better, They dont care about their customers!!!
I have been using happy howl for almost 1 year, ordering a large bulk order monthly for both of my large dogs. through the past 11 months i have had to reach out to customer service for multiple things, and in December due to a issue, they offered me a discount for life if I continued my subscription. I did and back in April the discount wasnt given, When i worte in they stated some things had switched in their system but they reapplied it. but i was charged FULL PRICE THAT MONTH! $400 I am ordering per month. I have writeen them multiple times regarding this and now they are saying i skipped a month, but i didnt and showed them the proof, they state i got the disount on all other months and will not refund me the difference for this month as the promotional discount expired, but i am not on a promotional discount i was promised this as long as i had a subscription! their story has changed any times now, and they have not refunded me. I will make sure i post on every review possible they do not stand behind their word, I have spent over 4K with them in less than a year and I am now going to dispute my credit card as they will not fix this. I have sent them emails with the proof, emails showing what i was charged, and yet they continue to deny refunding me. I have been able to find better food elsewhere as they only have 3 flavors and although this is easy, it is expensive and the fact they dont support their long term customers shows they are not one i want to give my money to. for that they lost me for life and hopefully my review will detour others from being scammed over as well.
Response from Happy HowlJul 3, 2026
Thank you for sharing your feedback. We are very sorry for the frustration and confusion regarding your lifetime discount and recent billing. We understand your disappointment after being a loyal, long-term customer with us, and we appreciate you bringing your experience to our attention.
TP
timothy P.
You send a product when it was…
You send a product when it was requested not to do so.
Then you try ti force it down our throats, stating it can't be returned.
The shipment was refused returned unopened, and you state it's still my responsibility. DO NOT DO BUSINESS WITH THIS COMPANY.
Response from Happy HowlJul 2, 2026
We understand your frustration with this delivery. Because the subscription was canceled after the order had already processed and been marked fulfilled, the shipment could not be stopped or refunded per our return policy. We send advance notifications two days prior to processing to help avoid these situations, and we can confirm your subscription is now fully inactive. Thank you for your feedback.
SU
Suki
Better companies out there
This company is not easy to deal with. Skip them and use the farmers dog.
Response from Happy HowlJul 1, 2026
We apologize that your experience with us was difficult. Our goal is always to make managing our service as straightforward as possible. While some pet parents do not mind keeping a freezer filled with dog food and waiting for it to thaw, our shelf-stable recipes are designed specifically for those who prefer a more convenient, space-saving routine. If you need assistance with your account details, our team remains available to help.
PA
Patricia
Worst company ever
Worst company ever! Very misleading communication! I was assured ordering a sample pack would not enroll me in a subscription. A month later a $90 charge appeared and dog food was mailed to me. The company is refusing a return and a refund. They had the nerve to suggest that I eat the cost and donate the food to a shelter. Beware!
MM
Michele M.
Bad business
So disappointed with this company and their POLICIES!! No customer relations at all. An ongoing request to cancel a shipment was met with 'our policy...'..and then silence and a refusal to answer my emails.
Companies that entice you into a subscription and then make it a nightmare to stop future orders are not serving their customers at all.
NA
Nancysy
I opened the box and it went moldy…
I opened the box and it went moldy within two days. Even in the refrigerator. My dog won’t eat the same food two days in a row. He only eats a half of a box. Since I paid for the three sample pack at $29 that’s close to $10 a box. And it went moldy?
