Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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William C.
My dogs love it!!
Response from Happy HowlJun 30, 2026
That is what we like to hear! There is nothing better than getting the ultimate stamp of approval right from the pups themselves. We are so glad to be a favorite part of their day. Thanks for the fantastic shoutout!
Judith
My girl Skye has been eating Happy Howl for a few months now. She absolutely loves it. The minute she sees me pick her bowl up she starts doing what I call her Happy Howl dance.
Response from Happy HowlJun 29, 2026
We love hearing this! Keeping pups genuinely excited for mealtime is exactly why we do what we do, and picturing Skye doing her signature food dance is just the best. Thank you for making our wholesome recipes a part of her daily routine for the last few months—we hope to keep that tail wagging and those paws prancing for a long time to come!
Romi W.
Joy is incredibly reliable, flexible and caring. Our family trusts and adores her—including our dog who is very anxious around most people. I would highly recommend her without any reservations.
Response from Happy HowlJun 29, 2026
We love hearing this update! Building a genuine bond with a sensitive, anxious dog takes an incredible amount of patience and care, so knowing Joy has become a trusted part of your pup's circle is the best reward for our team. Thank you for sharing your experience and for giving her such a wonderful shoutout!
Trey W.
My beagle loves it. However, you are pricing yourself to lose my business.
Response from Happy HowlJun 29, 2026
Thank you so much for taking the time to share your feedback! We are absolutely thrilled to hear that your Beagle is loving our recipes. We understand that budget is an important factor in choosing a food, and we work hard to balance that with sourcing the highest quality ingredients for our pack. We truly appreciate your support and hope to keep keeping your pup happy and healthy!
Victoria A.
Our dogs looked forward to their Happy Howl dinner every day. They love it and at the same time I know I’m giving them the quality meal they need to live longer and be healthy.
Response from Happy HowlJun 29, 2026
That is what we like to hear! There is nothing better than seeing your pups race to the bowl, especially when you know every bite is packed with the clean, premium ingredients they need to feel their best. We are glad to be a favorite part of their day. Thanks for the fantastic shoutout!
Carol B.
My picky dog loves it. It is so easy to store and open. I can see lots of vegetables in it. Definitely looks like human grade ingredients.
Response from Happy HowlJun 29, 2026
That is what we like to hear! There is nothing better than seeing exactly what goes into your dog's bowl, especially when it passes the ultimate picky-eater test. We're so glad our pantry-friendly recipes are making life a bit easier and keeping your pup happy and healthy. Thanks for the fantastic shoutout!
Mimi
I have ordered Happy Howl for almost a year and love it. I had Farmer's Dog that was good, but Happy Howl doesn't have to be frozen which was a plus for me and it is less expensive. I just lost my 17 year old rescue and wish Happy Howl had been available before it was. Biscuit loves it. For the record, my monthly subscription is less than buying premium canned food. Win, win!
Response from Happy HowlJun 29, 2026
We want to send our warmest thoughts to you during this difficult time after losing your sweet rescue pup. Holding a special place in a rescue's life for 17 years is truly beautiful. We are so glad to hear that Biscuit is carrying on the torch and loving his meals, and that our shelf-stable, budget-friendly routine is a total win-win for your home. Thank you for making us a part of your family's journey!
Margaret H.
I ordered lamb and my babies only basically eat chicken so they didn’t care for the lamb at all. I will try turkey and see if they like it.
Response from Happy HowlJun 29, 2026
Thank you so much for taking the time to share your feedback! Pups definitely know what they like, and it sounds like yours are true chicken fans through and through. We appreciate you giving the lamb a try anyway, and we hope the turkey recipes turn out to be a total hit for your babies!
