Where it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
Also known as
thehappyhowl.com
Website
thehappyhowl.com
Category
Pet Stores
Listed on Five Star Index
2026
About these reviews
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The company replied to 94% of reviews.
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Most recent review: October 2026.
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My 4 yr old Aussie/Border is high energy! She loves Happy Howl. She has 1/4 box each meal mixed with dehydrated raw
human grade food. Her coat is full, shiny, her eyes sparkle and she is full of energy.
Response from Happy HowlJul 7, 2026
Full coat, shiny fur, sparkling eyes, and endless energy—that is exactly what a thriving 4-year-old pup should look like! We are absolutely thrilled that Happy Howl is part of the winning recipe keeping your brilliant Aussie/Border mix feeling her absolute best. It's so awesome to hear how well our fresh food pairs with her human-grade raw meals to create the ultimate power bowl. Thank you for being such a wonderful part of our pack!
MA
Marc A S.
Ziva really likes your food.
Ziva really likes your food.
Response from Happy HowlJul 7, 2026
We are absolutely thrilled to get Ziva's official stamp of approval! We pour so much care into crafting delicious, wholesome meals, so knowing it's hitting the mark for her means the world to us. Happy feeding to you both, and welcome to the pack, Ziva!
CP
Carol P.
Happy Howl made a believer out of me!
Our picky eater rejected all kinds of premium canned, freeze-dried & quality kibble foods. She even rejected the expensive frozen packaged foods which was a hassle to remember to thaw. Dinner time was frustrating. Being able to choose the 3-pack sample of Happy Howl gave us the opportunity to try all flavors offered & to test our dog if she would try it. I was skeptical at first believing she wouldn't touch it. But very much to my surprise, she willingly ate every bite & continued to lick her bowl. I was blown away by her reaction. She loves all the flavors & we have plans to purchase more so we can stock up. I love the fact the food carries a 2-year shelf life so the food won't be wasted. Happy Howl has made our life so much more easier!
Response from Happy HowlJul 7, 2026
Talk about a complete mealtime transformation! We are absolutely blown away by her amazing reaction, and we are so glad we could turn dinner from a daily frustration into an absolute breeze. It sounds like she found her ultimate match with Happy Howl! Knowing you can stock up with confidence thanks to our pantry-ready, long shelf life is exactly why we designed our packaging this way—no thawing required. Thank you from the bottom of our hearts for this wonderful review, and give your sweet girl an extra big, celebratory belly rub from the whole team!
MN
Michael N.
Food for even the pickiest eater
My dogs love this food and it is so easy to store. Even my pickiest eater will eat this food.
Response from Happy HowlJul 7, 2026
Winning over a picky eater is the ultimate victory, so we are absolutely jumping for joy over here! We know how stressful it can be to find something a selective pup actually looks forward to, and we're so glad our recipes did the trick. Love hearing that the easy storage is making your routine a breeze, too. Thank you so much for the wonderful shoutout!
HB
HB
Great product and great price
Food quality is great, and the delivery service very quick!
Response from Happy HowlJul 7, 2026
Thank you for the wonderful feedback! Keeping your pup's bowl filled with exceptional, premium nutrition without the wait is always our top priority. We're so grateful to have you in the Happy Howl family, and we're sending your sweet dog some extra love from all of us!
KT
Keith T.
Dogs
Dogs like it
Response from Happy HowlJul 7, 2026
The ultimate stamp of approval! Knowing that the pups are loving their meals completely brightens our day. There is truly nothing better than a happy dog and a clean bowl. Thank you so much for taking a moment to share the love!
TM
Todd M.
Dogs love it, seem more energetic
Tried a sample 48 pack for our 2 rescue pups ( 1 and 2.75 year olds)and recently decided to subscribe after seeing positive results. Delivery and service have been great but most importantly, the dogs love it and feel it has made them more playful , energetic on our walks, drop a few pounds, and they seem softer, more cuddly, especially our shephard husky mix. We continue some kibble on occasional mornings, with happy howl for dinner everyday. To me, it's like when I eat healthier, I feel better, have more energy. My wife has remarked the same observations of the pups since we introduced happy howl 50-75% of thier meals. A little pricey, but in bulk, not as much of concern as pups are family....Overall, very impressed and happy with this product and plan to continue with the 3 different flavors bulk pack. Would recommend it.
Response from Happy HowlJul 7, 2026
Welcome to the Happy Howl family! We are absolutely over the moon reading about the incredible transformation in your two rescue pups. Hearing that they have more energy on your walks, have hit a healthier weight, and that your Shepherd/Husky mix is noticeably softer and more cuddly is the ultimate reward for our team! You hit the nail on the head—just like us, when dogs eat real, wholesome food, they truly feel the difference from the inside out. We completely agree that our pups are family and worth every investment. Thank you so much to you and your wife for sharing this beautiful journey, and happy feeding to your amazing dynamic duo!
AM
Ann Marie C.
Happy Howl means healthy
Happy Howl means healthy, happy dogs every day!
Response from Happy HowlJul 7, 2026
We couldn't have said it better ourselves! Hearing that Happy Howl brings health and happiness to your dog's daily routine is the greatest reward our team could ever ask for. Thank you for being such an awesome part of our family, and we look forward to keeping those healthy, delicious deliveries headed your way!
