Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Alicia M.
My pup loves it! I love that it is easy to store and take on trips.
Response from Happy HowlJul 15, 2026
We love hearing this! Keeping your pup happily fed while keeping your packing light is exactly what we aim for. Thank you so much for trusting us to be your pup's travel buddy, and we look forward to keeping mealtime delicious wherever your adventures take you!
Susan S.
My 10 lb Chi loves Happy Howl. She a little fussie about eating. At 14yrs her teeth aren't the greatest so the softer food is very appealing to her. So happy BigGuyLittlesWorldSanctuary brought me to your company.
Response from Happy HowlJul 14, 2026
Thank you so much for sharing this beautiful update with us. We are absolutely overjoyed to hear that your 14-year-old girl is loving Happy Howl! Bobby Humphreys and the team at Big Guy, Littles World Sanctuary do such incredible, life-saving work for Chihuahuas, and we are so profoundly grateful that his recommendation brought you to our family. Knowing our soft, human-grade recipes are gentle on her teeth and making mealtime easy for her brings the biggest smiles to our faces. Give your sweet little girl some extra love from all of us!
Carolyn
My dog had very bad allergies and has excelled on the lamb Happy Howl. So grateful for such a high quality product. Also love that it's shelf stable!
Response from Happy HowlJul 14, 2026
Thank you so much for taking the time to share this wonderful update with us. Navigating severe allergies can be so stressful for pet parents, which is exactly why we craft our recipes with single-source animal proteins. Knowing that your pup has excelled so beautifully on our lamb formula brings the biggest smiles to our faces! We are also thrilled that you are loving the convenience of a shelf-stable food that doesn't compromise on quality. Thank you for being a valued part of our pack!
Suzanne P.
Recommended by our daughter and the dog seems to like it and eats well.
Response from Happy HowlJul 15, 2026
This completely brightens our day! There is nothing better than a family recommendation that ends in a happy, well-fed pup. We are so glad to have you in the Happy Howl family, and we look forward to keeping mealtime simple and delicious for you and your dog!
Suzanne B.
I had been making my dog food for my two yorkies. We all got tired of it. I started buying Happy Howl, and they really are happy. All I have to do is say "Wanna Eat?" and they are waiting at their bowls. Thanks for making good nutrition for my dogs easy.
Response from Happy HowlJul 15, 2026
We love this so much! Preparing fresh, homemade meals for two pups is a massive labor of love, so we are incredibly honored to step in and give you a well-deserved break from the kitchen. There is truly nothing better than knowing that just saying 'Wanna Eat?' gets your Yorkies eagerly waiting at their bowls! Thank you so much for trusting us to make premium, wholesome nutrition easy and stress-free for your family!
Raymond S.
I was taking the time to create a food very similar to Happy Howl. It took a lot of time. After finding Happy Howl, it saved me a lot of time with a similar-quality product to homemade. My dogs love it
Response from Happy HowlJul 15, 2026
Thank you so much for this incredible feedback! As someone who has taken the time to cook for your dogs yourself, you truly know what goes into making wholesome, nutritious food. We are so thrilled that Happy Howl matches the homemade standard you set for your pups while giving you back your valuable time! Hearing that your dogs are thriving and loving their meals is the absolute best reward. We are so happy to have you both in our family!
Cindy D.
Arrived quickly. I had to change the delivery date to get the order earlier since I was going to run out. I do miss my spoons and zip lock bags though.
Response from Happy HowlJul 15, 2026
Thank you so much for the feedback, and we are so happy you were able to easily adjust your delivery date so you didn't run out of food! We sincerely apologize for the missing accessories in this shipment—we know how handy those spoons and storage bags are to have in the kitchen. We've updated your account and added another spoon along with extra storage bags to your next order in September. They’ll be packed right inside your box!
Russell P.
Our Brittany seems to love the food. Its worked out to one even box a day, so portion control is easy. So far he loves the food better than the two previous premium foods
Response from Happy HowlJul 15, 2026
Thank you so much for this wonderful feedback! Transitioning from other premium foods can sometimes be a guessing game, so we are incredibly happy to hear that the switch has been such a massive hit for your Brittany. Having her daily portion land perfectly at one even carton is the ultimate convenience—no measuring cups or leftovers to store! We truly appreciate you choosing us to fill her bowl!
