Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Patrick G.
Dog loves the food and I love it’s not frozen
Response from Happy HowlJul 16, 2026
We are so thrilled that your pup is loving their meals! We believe fresh nutrition should be easy, which is why we made our recipes shelf-stable. No thawing, no freezing, just pure convenience and empty bowls. Thank you for being a part of the pack!
Theresa
I love the box and how easy to open. The contents come out easily! Both the dogs love the food! And I like the it doesn’t take up all the room in the refrigerator! So far it’s the only food I will give them now.
Response from Happy HowlJul 16, 2026
This is music to our ears! We wanted to make fresh feeding as seamless as possible, so hearing that the carton empties easily and saves your precious fridge space is a huge win. We are absolutely thrilled that both of your pups are loving their meals and that we've earned the title of their only food. Thank you for being part of the pack!
Regina F.
My three dogs love it thank you.
Response from Happy HowlJul 16, 2026
Wow, three out of three! That is the ultimate paws-up. We are so thrilled that your pack is loving their Happy Howl. Thank you so much for sharing your feedback and for trusting us to fill their bowls!
Lisa W.
The dogs absolutely love this food we still give them dry kibble with the Happy Howl because the are senior days still need the crunch fir their teeth.
Response from Happy HowlJul 16, 2026
We love hearing that your senior pups are absolutely loving their Happy Howl! Mixing it with their dry kibble is a fantastic way to give them the premium nutrition they deserve while keeping that important crunch for their teeth. Thank you for sharing!
RFA
My picky dog really likes this food! I can see the vegetables and meat in the food and I love that it's fresh food that doesn't need to be frozen.
Response from Happy HowlJul 16, 2026
This is exactly what we love to hear! We believe you should always be able to see the real meat and veggies you're feeding your best friend. We are absolutely thrilled that your picky pup is loving their meals, and that our shelf-stable storage is making your life a little easier. Thank you so much for sharing the love!
Boisehalfpint
So far, my doggies are gobbling this stuff up! And it doesn't have to be refrigerated! That is amazing! The container is also designed to close and seal in what isn't finished yet. They have thought of everything.
Response from Happy HowlJul 16, 2026
We love hearing that the doggies are loving it! Taking the hassle out of fresh food—from the zero refrigeration to the handy resealable carton—is exactly what we aimed for. Thank you so much for the wonderful review!
Sheila K.
Storage!!! No refrigeration needed....but please make chicken 🐔 also
Response from Happy HowlJul 16, 2026
Isn't the no-refrigeration life the best? We wanted to make premium, human-grade nutrition as convenient as possible, so we're thrilled that the storage is a huge plus for you! We also completely appreciate the request for a chicken flavor! Our kitchen team is always looking at new recipe ideas, and we’ll absolutely share your feedback with them. Thank you so much for the review and for helping us grow!
Chalone P.
Our experience with Happy Howl has been wonderful! The quality of the food is amazing with all of the vegetables and berries. Our dogs actually beg and dance for it and will not let us forget to feed them. We used to have to coax them to eat their kibble because they could take it or leave it, but not since we made the switch to Happy Howl a year ago. Our dogs are happier and healthier. We feel good feeding them this human grade food and you can’t beat the convenience of the shelf stable packaging. We tried the other brands that are frozen and you have to thaw them out ahead of time. No thank you, what a pain! We highly recommend Happy Howl!
Response from Happy HowlJul 16, 2026
We absolutely love the image of your pups begging and dancing for their food! Going from having to coax them to eat kibble to them refusing to let you forget a meal is the ultimate compliment. We worked hard to create a human-grade recipe that delivers all the benefits of fresh veggies and berries without the kitchen nightmare of thawing out frozen blocks of food. Thank you so much for celebrating your one-year milestone with us and for sharing such a glowing recommendation!
