Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Allen E H.
The company was great but my dog won't eat it.
Response from Happy HowlJun 21, 2026
Thank you so much for the kind words about our team! We are so sorry to hear that our food wasn't a hit with your pup. Every dog has their own unique preferences, but we truly appreciate you giving us a try and supporting Happy Howl!
Becky G.
You did very well on the delivery and the price with the discount but my dog is so picky he ate half of the first box I gave them and then today I gave them a different flavor and he hasn't touched it
Response from Happy HowlJun 19, 2026
Thank you so much for the honest feedback from your picky eater! The good news is this is actually pretty common and there are a few things we can try to help encourage your pup again. Feeding Tips to Try -Start small & mix in: Try mixing a small amount of the food with something your pup already enjoys (like their previous food) and gradually increase the amount over a few days -Warm it up: Slightly warming the food can enhance the aroma and make it more enticing in a microwave safe bowl for 10 seconds (NOT in the packaging) -Add a topper: A splash of warm water, low-sodium bone broth, or even a little plain boiled chicken can help spark interest -Stick to a schedule: Offer the food for about 15–20 minutes, then pick it up if your pup doesn’t eat. This can help reinforce mealtime routines -Hand feeding (short-term): Sometimes offering a few bites by hand can help reintroduce the food in a positive way Let us know if you’d like to give these a try, and I’m here to support you every step of the way! Giving your dog time to transition to Happy Howl means you’re giving their body the chance to adjust gently, leading to better digestion, improved energy, and long-term health benefits.
Brenda M.
The food smells just like pot roast. My dog, however, does not like the consistency. It’s too pasty. A little too wet. I got a sample pack and have not tried the other two so they may be different but I know if the consistency is not different he will not eat it. That being said, my dog is very picky and that’s why I keep trying to find just the right food he’ll eat.
Response from Happy HowlJun 19, 2026
Thank you for letting us know how the first recipe went! Picky dogs definitely keep us on our toes, and texture is often just as important to them as taste. Our food does have a smoother, more uniform consistency because we cook it without the gums or binders found in traditional wet foods. The good news your pups reaction is actually pretty common and there are a few things we can try to help encourage them again. Feeding Tips to Try -Start small & mix in: Try mixing a small amount of the food with something your pup already enjoys (like their previous food) and gradually increase the amount over a few days -Warm it up: Slightly warming the food can enhance the aroma and make it more enticing in a microwave safe bowl for 10 seconds (NOT in the packaging) -Add a topper: A splash of warm water, low-sodium bone broth, or even a little plain boiled chicken can help spark interest -Stick to a schedule: Offer the food for about 15–20 minutes, then pick it up if your pup doesn’t eat. This can help reinforce mealtime routines -Hand feeding (short-term): Sometimes offering a few bites by hand can help reintroduce the food in a positive way Let us know if you’d like to give these a try, and I’m here to support you every step of the way! Giving your dog time to transition to Happy Howl means you’re giving their body the chance to adjust gently, leading to better digestion, improved energy, and long-term health benefits.
Mary Beth K.
Left it on the porch uncovered in a rain storm
Response from Happy HowlJun 19, 2026
We are so sorry to hear your package was left out in the rain storm! Our main priority is ensuring your order arrives safely, so it’s disappointing to hear it was left uncovered. Thankfully, our individual food cartons are sealed to protect the recipe inside, but we know dealing with wet packaging is never a fun experience. Thank you for sharing this feedback with us so we can work with our shipping carriers to improve doorstep placement moving forward!
Deborah H.
Liked the scooping spoon you included! It definitely IS hard to get out of box...also very hard for me to open. I like the idea of real food for my dog but she didn't really like everything all mushed together. I had to separate it by spoonfuls on her plate.
Response from Happy HowlJun 19, 2026
Thank you for letting us know how Happy Howl is working out for you and your pup. We are sorry to hear the packaging has been tough to manage and that the texture wasn't an immediate hit with her. Every dog has their own unique preferences, and it's not uncommon for some to prefer a less uniform consistency. We think it's wonderful that you're taking the time to separate it out for her, and we truly appreciate your patience and feedback as we constantly look for ways to improve our packaging and recipes.
Clayton “Lordraziel” S.
When I first started getting the food I was very impressed by the quality and consistency of it but my last 3 shipment the food is very dried out and I have to add some water to it.
Response from Happy HowlJun 16, 2026
Hi Clayton, Thank you so much for taking the time to share this, and I’m really sorry to hear about the change you’ve noticed in the last few shipments. Because we use real, gently cooked ingredients in small batches, there can sometimes be slight natural variation in moisture between batches. That said, your feedback is important, and I’ve passed this along to our team so they can review it further and ensure we’re maintaining consistency. Thank you again for bringing this to our attention. We really appreciate it. Warm wags, Steph | The Happy Howl Team 🐶💛
Dawn A.
Delivery was super fast. However, I'm hoping this batch is better than my last order. The turkey lacked moisture and the stew came out weighing less per portion than usual. My little guy does love it!
Response from Happy HowlJun 16, 2026
Thank you so much for the feedback! We are glad your order arrived quickly and that your little guy loves the food. We are very sorry to hear about the dry turkey and being underweight in your last order, and we have shared this directly with our team to investigate! We truly appreciate your support!
Terry H.
My dogs love your product. However the box arrived damaged. The bottom was partially opened, ripped cardboard, and upon opening all the way, all the contents are there and in good condition.
Response from Happy HowlJun 15, 2026
Thank you for the feedback! We’re so glad your dogs are fans of the food and that everything inside arrived safely, but we’re sorry about the banged-up box. We've noted this to help our warehouse team improve our packaging moving forward. Please know that if anything ever does arrive damaged, we are always happy to send a replacement your way. Thanks for helping us improve, and cheers to many more happy, empty bowls!
