Where it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
Also known as
thehappyhowl.com
Website
thehappyhowl.com
Category
Pet Stores
Listed on Five Star Index
2026
About these reviews
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The company replied to 94% of reviews.
Latest
Most recent review: October 2026.
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Food was horrible my dog sniffed it and walked away from all recipes.
Disgrace to sell this poison
Response from Happy HowlJul 28, 2026
We are so sorry for your disappointment! We know how frustrating it is when a dog refuses food, but please rest assured that our recipes are made with wholesome, quality ingredients and undergo rigorous testing. We appreciate you sharing your experience and giving Happy Howl a shot.
BJ
Barbara jean H.
Dog didn't like food
Dog didn't like food
Response from Happy HowlJul 28, 2026
We appreciate you giving us a try and are sorry to hear the recipe didn't win your pup over! The rich, natural aroma from our gentle steaming process can sometimes surprise dogs who are used to traditional kibble or canned food. If you'd like to give it another try, mixing Happy Howl 50/50 with their current food or stirring in a little bone broth can make the texture and scent much more enticing. Thanks for sharing your feedback with us!
JR
Jason R.
Delivery takes too long
Delivery takes too long
Response from Happy HowlJul 24, 2026
Thank you for your feedback regarding shipping times. We know speed is important when it comes to your dog's food! To share a quick timeline of your shipment: your order came in after operating hours on July 20th and was handed off to the carrier the following day, July 21st. It then arrived in 3 business days on Friday, July 24th.
While standard transit times depend on local carrier schedules once packages leave our facility, we do our best to dispatch all orders next business day. Please let us know if we can help set up a future delivery schedule that works best for you!
KH
Kathleen H.
My dog did not like any of it!!!
My dog did not like any of it!!!
Response from Happy HowlJul 24, 2026
We're so sorry your pup wasn't an immediate fan! Picky dogs can sometimes be hesitant with new textures and recipes. A few quick tips that often work wonders are gently warming the food for a few seconds to enhance the aroma, or mixing a small spoonful into their current food as a topper to help them ease into it. We hope your pup gives it another shot with a warm mix!
LC
Laurie C.
Poor Quality Poor Customer Service
My dog,Yogi,and 8 year old Bully,eats everything. That's why his name is Yogi.
About a week or less after giving him this product, he started refusing to eat,had the worst gas ever produced and runny stools. I contacted the company who said they would get back to me in 24 hours. It's been 72+ hours and nothing. But,they did make time to send me a request "How well did we do on your problem" I would not recommend this product to anyone.
VL
Veronica L.
My Cavapoo is just not liking it
My Cavapoo is just not liking it. I tried the turkey and the lamb. I tried warming it up slightly, room temp and nothing works. The first time she ate it, she vomited. I introduced it slowly and she just doesn't like it. I would like to return and get a refund, please.
Response from Happy HowlJul 22, 2026
We really appreciate you taking the time to share your feedback, though we are so sorry to hear that your Cavapoo didn't take to the turkey or lamb and experienced an upset stomach.
Per our policy, first-time orders purchased with our 40% introductory discount are non-refundable, and we are unable to accept returns on our food products once delivered. We understand this is disappointing news, and we apologize for any inconvenience.
We can confirm that your subscription cancellation went through earlier today, so your account is fully inactive with no upcoming shipments scheduled. Thank you for giving us a try, and we wish you and your pup the absolute best!
AH
Alyssa H.
Not expected, and not recommended
My pup originally liked the food however, since the most recent order he refuses to eat it.
They have a subscription service, but it is not to be trusted. People make mistakes, that's merely human error, however when a system makes an error there should be a fix to it. I ordered in April 2026 as a first-time customer. My ordered arrived quickly and my dog loved it at first. I have ordered again recently, needing to restock, and placed a one-time order. Before placing, I double-checked that I didn't accidentally sign up for a subscription back in April and on my account's side of things, it showed no subscription. So, I place a one-time order and it arrives within 2 days of placing it. Then, a day after the one-time order delivers I see a second charge for another order and call the company to figure out why. To which, they claim on their side of things it show's I signed up for a subscription back in April. Then, after some cordial back and forth, their focus remained on an email that was sent to me and noted an "upcoming shipment." I read every word of the email they were focusing on and noted in verbatim it reads "no active subscription" directly under the big text of "upcoming shipment." To which I questioned the company as to why I was even charged for another order, or rather subscription order, if even in the "notification email" it says "no active subscription." So, instead of acknowledging the email says that and recognizing that it's clearly a system error, they stick to their refund policy and say "there's nothing more they can do." I will note that they offered me a refund, but are deducting a 10% re-stocking fee should I decide to send it back. I asked to speak with a manager, and they stated that there is "no access" to management as a customer.
This is merely a system issue and not a human one, however it's clear in this time period were going to trust systems more than we trust humans.
Please note, that those answering the customer service lines are nice, professional, and mostly helpful.
Response from Happy HowlJul 24, 2026
Thank you for reaching out and we sincerely apologize for everything you and Yogi have experienced, this is not the standard we hold ourselves to and we want to make it right immediately! 😔
Here is what we are doing right now:
• Yogi's health concern and the 72+ hour response delay have been flagged and escalated internally as a top priority
• The system inconsistency you identified in the notification email showing "no active subscription" is being reviewed by our tech team immediately
• Your request to speak with a member of our leadership team has been noted and will be honored
Here is what we need from you:
Please reach out to us directly at [email protected] or call us at [phone number] and reference this review so our team can prioritize your case and get everything resolved for you as quickly as possible!
We are truly sorry and we look forward to making this right for both you and Yogi! 🐾