Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Kimberly W.
My dogs love LOVE this food. And because it’s no nutritional they’ve gained energy and lost weight. Awesome product
Response from Happy HowlJul 17, 2026
Fewer pounds, way more zoomies, and clean bowls every single time? Now that is a mealtime trifecta! It's amazing what happens when premium fuel hits the bowl. Thank you so much for sharing their awesome transformation—we are thrilled to have your thriving crew in the pack!
Home Andrea L G.
Easy process to order and my grand dog gobbled his first sample down with no coaching at all! No doubt that he will finish every bit of his meals now when he is visiting.
Response from Happy HowlJul 17, 2026
There is truly nothing better than a 'no coaching required' clean bowl from a grand dog! 🥳 We love that our sample box made such a fantastic first impression on him. Now you can rest easy knowing that every time he visits, his meals will be packed with nutrition he actually looks forward to devouring. Thank you so much for the wonderful review and for trusting us with your grand pup's dinner time!
Tom
Ellie Mae loves it! I like the convenience of not having to freeze it and its long shelf life.
Response from Happy HowlJul 17, 2026
No freezer space required—that is a total mealtime win! We are absolutely thrilled that sweet Ellie Mae is loving her food and that the shelf-stable convenience is making life a little easier for you. Thank you so much for the wonderful review!
Jim P.
so far so good we are just starting to feed the dogs with the new food. Ordering and Shipping was great.
Response from Happy HowlJul 17, 2026
We love a smooth start! Thank you so much for the wonderful feedback. We are thrilled to hear that ordering and shipping went perfectly, and we can't wait to hear how your pups enjoy their new meals as they settle in!
Kim H.
Great food and delivery
Response from Happy HowlJul 17, 2026
Thank you so much! We work hard to ensure that serving up premium nutrition for your pup is just as smooth and seamless as the delivery arriving at your doorstep. We truly appreciate the support!
Joan P. F.
I’m on my second delivery. A bit shocking to me as my dog is a very picky eater! She loves it. Her energy is great and her poop looks good. Can’t ask for more than that!
Response from Happy HowlJul 17, 2026
Happy second delivery! Honestly, great energy and perfect poops are the ultimate signs of a healthy, thriving pup—we couldn't ask for more than that either! Thank you so much for the wonderful review and for letting us feed your sweet girl!
Deanne
My two dogs love the food!
Response from Happy HowlJul 17, 2026
We love hearing that! Making one pup happy at mealtime is great, but winning over both of them is the ultimate win. Thank you so much for giving Happy Howl a try—we are so excited to have your duo in our pack!
Carin G.
My 10 year old Labrador loves Happy Howl! She is a very finicky eater and was not eating her dry food. I originally was adding Happy Howl as a topper but she just ate around the kibble and only ate the Happy Howl. She devours it and reminds me when it’s time to eat! In the past, she could have cared less about eating. She’s been on it for a few months and I can already tell her coat is shiny and she has more energy.
Response from Happy HowlJul 17, 2026
We love a pup who knows what she wants! Picking out the Happy Howl and leaving the kibble behind is the ultimate compliment from a finicky eater. Seeing those visible transformations—like a radiant, shiny coat and a big boost in energy—is the amazing power of fresh, premium nutrition, especially for our precious senior dogs. We are so incredibly thrilled that she is devouring her bowls and keeping you on schedule for dinner time. Thank you for being such a wonderful part of our pack!
