SimilarwebReviews of similarweb.com

Industry leader in market tracking and analysis. We use this to benchmark and compare against competitors, tracking hard-to-find metrics in a easy and customizable way.

Similarweb is my most favorite software for competitor research. I have been using it to gather a significant amount of traffic data on competitors and identify trends in our industry. I am consistently impressed by the depth of data that Similarweb provides about our competitors.

Similarweb has reduced the time I spend on competitor and keyword research by 50%. Its intuitive dashboards eliminate the need to scour multiple websites, bringing all the insights I need together in one convenient platform!

SimilarWeb has loads of data. Whether it's comparing competitor strategies, share of voice, or keywords - it's our go-to tool.

they ask a lot of questions and waste time just for nothing.

High quality service, can not fault that. Offers a lot of information about competitor websites, it really puts site performance into perspective. My main complaint is the "no refund" policy on the official site, which is why I am not giving this company 5 stars. However, when I made a mistake regarding this (this really was of my own doing) the customer service team was excellent and they did refund me for my critical mistake.

I never signed up for the trial, nor had any contact with this company. Then I noticed $199/month charges on my bill from them! They have fraudulently charged me $2400. My bank has blocked them, yet they keep trying to process the $199 payment every month (they charged me 4 times on the same day!). BEWARE!!!

I strongly advise caution when using Similarweb. Today, I attempted to access what was advertised as a free trial, only to find that my account was immediately charged $199 for a full monthly subscription, without any clear or explicit warning. This is a textbook example of dark patterns — deliberately vague or misleading interface design that pushes users into paying without realising it. At no point was I shown a clear confirmation screen or an explicit notice that I was agreeing to a paid plan. This kind of practice is not only unethical but potentially unlawful under consumer protection laws in the EU, UK, US, and even Israel, where Similarweb is based. These laws require explicit and informed consent before any charge is made — and that clearly did not happen in my case. I’ve contacted support requesting a refund and hope to receive it. But the fact that this happened at all shows a serious lack of transparency and respect for users. If you're thinking about using Similarweb, be extremely careful. What looks like a free trial may end up costing you hundreds of dollars, without warning.